You will get Excel Market Sizing Model | TAM, SAM, SOM
Top Rated
Project details
Looking to size your market confidently for a pitch deck, investor meeting, or strategy project?
I’ll build a custom Excel model that breaks down your Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) using bottom-up or top-down logic.
📊 What You’ll Get:
• Dynamic Excel model with clear structure
• Assumption inputs (population, pricing, penetration, etc.)
• TAM/SAM/SOM output with chart visualizations
• Optional scenario or sensitivity analysis
• Clean formatting and full ownership of the file
🧠 Methodologies Covered:
• Bottom-up (e.g. # of users × avg spend)
• Top-down (e.g. % of market from industry reports)
• Hybrid (with logical triangulation)
💼 Perfect For:
• Startup founders raising funds
• Strategy consultants or analysts
• Internal planning teams
• MBA or academic projects
📎 Deliverables:
• Editable Excel model (.xlsx)
• Clean formatting + helpful inline notes
• Optional charts or visuals (if selected)
If you’re unsure of your data or market entry point, I can guide you through common assumptions used in startup ecosystems, B2B/B2C logic, or geography-specific sizing (US, EU, GCC, etc.).
I’ll build a custom Excel model that breaks down your Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) using bottom-up or top-down logic.
📊 What You’ll Get:
• Dynamic Excel model with clear structure
• Assumption inputs (population, pricing, penetration, etc.)
• TAM/SAM/SOM output with chart visualizations
• Optional scenario or sensitivity analysis
• Clean formatting and full ownership of the file
🧠 Methodologies Covered:
• Bottom-up (e.g. # of users × avg spend)
• Top-down (e.g. % of market from industry reports)
• Hybrid (with logical triangulation)
💼 Perfect For:
• Startup founders raising funds
• Strategy consultants or analysts
• Internal planning teams
• MBA or academic projects
📎 Deliverables:
• Editable Excel model (.xlsx)
• Clean formatting + helpful inline notes
• Optional charts or visuals (if selected)
If you’re unsure of your data or market entry point, I can guide you through common assumptions used in startup ecosystems, B2B/B2C logic, or geography-specific sizing (US, EU, GCC, etc.).
What's included
| Service Tiers |
Starter
$50
|
Standard
$75
|
Advanced
$150
|
|---|---|---|---|
| Delivery Time | 2 days | 3 days | 4 days |
Number of Revisions | 1 | 1 | 1 |
Executive Summary | - | - | |
Company Description | |||
Industry & Competitor Analysis | - | - | |
SWOT Analysis | - | - | - |
Customer Analysis | - | - | |
Tailored Marketing Plan | - | - | - |
Review & Critique | - | ||
Financial Forecast | - | - | - |
Investor List | - | - | - |
Outreach Email Copy | - | - | - |
31 reviews
(30)
(1)
(0)
(0)
(0)
RH
Ryan H.
Sep 13, 2025
KM
Khaled M.
May 7, 2026
Acres by Meraas SPV Investment Analysis
DF
David F.
Jan 11, 2026
30 minute consultation
AS
Adam S.
Jan 1, 2026
Google Sheets Expert Needed for 5-Year PnL
PK
Peter K.
Oct 30, 2025
You will get Captivating Pitch Deck Presentation for Investors
HS
Hari S.
Oct 14, 2025
You will get Captivating Pitch Deck Presentation for Investors
About Alex
Financial Analysis & Consulting | ex-Deloitte, PwC
100%
Job Success
Dubai, United Arab Emirates - 7:14 am local time
If you're raising capital, pursuing an acquisition, or presenting to investors, your materials need to do more than inform - they need to convince. I help founders and executives communicate with clarity and credibility when the stakes are high.
I've supported deal communications for sovereign wealth funds (Saudi PIF), institutional asset managers (BNP Paribas, Nordea), government entities (Dubai Economy & Tourism), and growth-stage startups across the US and Europe. View my portfolio below. Let's connect.
———
𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽:
I'm Alex. Most clients come to me at a specific moment: they have a meeting coming up, a deadline approaching, and materials that don't yet match the opportunity in front of them.
Here's what I've learned after working on 100+ deals: investors and lenders aren't just evaluating your numbers. They're evaluating whether you understand your own business. The model, the deck, the business plan - these are proxies for your judgment. If the materials feel rough or the logic doesn't hold, confidence erodes before you've said a word.
I help close that gap. I take the complexity in your head and turn it into clear, structured materials that build trust on the other side of the table. Whether it's a $2M seed round or a $20M debt facility, the standard is the same: institutional quality, defensible assumptions, and a narrative that earns conviction.
My background spans institutional finance and government consulting. I left to focus on what I do best - building the financial models and investor materials that get deals across the line.
𝗪𝗵𝗮𝘁 𝗜 𝗱𝗲𝗹𝗶𝘃𝗲𝗿:
- Investor pitch decks and fundraising materials
- Financial models for due diligence and valuation
- Business plans and lender-ready packages
- Board presentations and strategic analyses
- Market research and competitive positioning
𝗦𝗲𝗰𝘁𝗼𝗿𝘀 𝗜'𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝗮𝗰𝗿𝗼𝘀𝘀:
SaaS, Fintech, Real Estate, Healthcare/MedTech, Mobility, Infrastructure, Hospitality, eCommerce, Renewable Energy.
𝗥𝗲𝗰𝗲𝗻𝘁 𝗰𝗹𝗶𝗲𝗻𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸:
"Working with Alex is more than just receiving a business plan - it's a comprehensive consulting experience that enhances your understanding of your business. Thanks to his exceptional work, I secured bank approval for my investment." (verifiable on my Upwork profile)
𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲:
- Materials built to institutional standards
- Clear assumptions and documentation throughout
- A walkthrough call to align on logic and narrative
- Revisions until it's right
𝗦𝗼𝘂𝗻𝗱 𝗹𝗶𝗸𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱?
Send me a message with your timeline and context. I'll respond with a proposal and, where helpful, a suggested structure. Looking forward to hearing what you're working on.
Best,
Alex
PS - If you're in a niche industry or have an unconventional ask, still reach out. I've worked across enough sectors to adapt quickly.
Steps for completing your project
After purchasing the project, send requirements so Alex can start the project.
Delivery time starts when Alex receives requirements from you.
Alex works on your project following the steps below.
Revisions may occur after the delivery date.
Client consultation (optional)