You will get StartUp EDGE - Starting your business with an EDGE!
Rising Talent
Project details
Startup EDGE is a structured clarity and validation program designed for early-stage founders who need to move from idea to a clear, executable direction.
The program focuses on defining the right problem, validating the opportunity, and building a strong foundational structure before execution begins. It includes refining the core concept, identifying the target market, shaping the value proposition, and aligning the business model with real demand.
Rather than rushing into building, Startup EDGE emphasizes clear thinking, disciplined decision-making, and strategic focus. Assumptions are tested, priorities are established, and unnecessary complexity is removed early.
The outcome is not just an idea, but a clear, structured direction supported by logic, positioning, and initial execution pathways.
Startup EDGE helps founders avoid wasted time, reduce uncertainty, and move forward with clarity, confidence, and control.
The program focuses on defining the right problem, validating the opportunity, and building a strong foundational structure before execution begins. It includes refining the core concept, identifying the target market, shaping the value proposition, and aligning the business model with real demand.
Rather than rushing into building, Startup EDGE emphasizes clear thinking, disciplined decision-making, and strategic focus. Assumptions are tested, priorities are established, and unnecessary complexity is removed early.
The outcome is not just an idea, but a clear, structured direction supported by logic, positioning, and initial execution pathways.
Startup EDGE helps founders avoid wasted time, reduce uncertainty, and move forward with clarity, confidence, and control.
Language
English, PolishBusiness Type
StartupPlan Format
PowerPointWhat's included
| Service Tiers |
Starter
$2,500
|
Standard
$4,500
|
Advanced
$8,000
|
|---|---|---|---|
| Delivery Time | 2 days | 7 days | 30 days |
Number of Revisions | 2 | ||
Executive Summary | - | - | - |
Company Description | - | - | - |
Industry & Competitor Analysis | - | - | - |
SWOT Analysis | - | - | - |
Customer Analysis | - | - | - |
Tailored Marketing Plan | - | - | - |
Review & Critique | - | - | - |
Financial Forecast | - | - | - |
Investor List | - | - | - |
Outreach Email Copy | - | - | - |
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DK
Dennis K.
Apr 27, 2026
Looking for a Performance & Accountability Coach (Action over Feelings)
Arthur has been a huge help in my life and work. Before working with him, I felt stuck and weighed down by habits that were holding me back. He helped me build better systems, stay more consistent, and work through the mental blocks that were keeping me from moving forward.
Since we started working together, my income has nearly doubled. Just as important, I’ve gone from dragging my feet each day to feeling ready and excited to work toward my goals. Most of our focus has been on business and finances, but his support has also helped me improve my exercise and diet.
Arthur brings the right mix of accountability, care, and clear guidance. I’m truly grateful for the impact he’s had on my life.
Since we started working together, my income has nearly doubled. Just as important, I’ve gone from dragging my feet each day to feeling ready and excited to work toward my goals. Most of our focus has been on business and finances, but his support has also helped me improve my exercise and diet.
Arthur brings the right mix of accountability, care, and clear guidance. I’m truly grateful for the impact he’s had on my life.
About Arthur
Operational Management Consulting with Cognitive Performance Work
Toronto, Canada - 8:39 pm local time
I am the founder of Have The Edge, a performance consulting firm built at the intersection of business structure and human performance. As a former KPMG consultant and KPMG trained management consultant with deep roots in behavioural science, business strategy, and cognitive performance coaching, I created the practice to address a gap that most advisory firms leave open.
Many methodologies focus on fixing the business while leaving the person running it unchanged. Others focus exclusively on mindset and personal development while ignoring the realities of business execution. In my experience, sustainable success requires both.
The result is a dual track approach that combines rigorous operational and strategic consulting with cognitive performance work, creating measurable outcomes at both the organizational and individual level simultaneously.
I often describe it this way: it's like a mechanic who also understands the driver, because one without the other only gets you so far.
My background includes:
• Former C level executive across multiple organizations
• Management consulting and advisory experience with KPMG
• Founder, business owner, and startup advisor
• MBA and CPA designation
• Cognitive performance consulting and CBT informed methodology
• Former martial arts school owner
• Three time Team Canada National Karate Team member and Team Canada coach
• Multi placement fitness competitor
High performance isn't theory for me. It's lived experience. I've spent decades studying, coaching, competing, consulting, and helping individuals and organizations perform at a higher level.
My philosophy is simple.
- Clarity precedes execution.
- Structure beats motivation.
- Performance is a system, not a feeling.
If you're looking for clear thinking, strategic insight, structured execution, and accountability that extends beyond the conversation itself, let's talk.
Steps for completing your project
After purchasing the project, send requirements so Arthur can start the project.
Delivery time starts when Arthur receives requirements from you.
Arthur works on your project following the steps below.
Revisions may occur after the delivery date.
1. IDEA CLARITY & PROBLEM DEFINITION
Define the core idea, identify the real problem, and clarify who it serves.
2. VALIDATION & POSITIONING
Test assumptions, refine the value proposition, and position the idea within the market.