You will get Retail Readiness & Growth Strategy for FMCG Brands (UK Retail)
Project details
I help FMCG and consumer brands successfully scale into retail through structured commercial strategy and practical execution planning.
With senior level experience managing national retail accounts and distributor networks, I focus on the areas that determine real growth: margin structure, route-to-market clarity, buyer readiness and in-store performance.
Whether you are preparing for your first listing or optimising performance with existing retailers, I provide commercially grounded strategy - not generic business plans.
Every engagement is tailored to your current growth stage, with clear next steps and measurable priorities.
With senior level experience managing national retail accounts and distributor networks, I focus on the areas that determine real growth: margin structure, route-to-market clarity, buyer readiness and in-store performance.
Whether you are preparing for your first listing or optimising performance with existing retailers, I provide commercially grounded strategy - not generic business plans.
Every engagement is tailored to your current growth stage, with clear next steps and measurable priorities.
Language
EnglishWhat's included
| Service Tiers |
Starter
$750
|
Standard
$2,500
|
Advanced
$3,500
|
|---|---|---|---|
| Delivery Time | 10 days | 21 days | 30 days |
Number of Revisions | 1 | 2 | 2 |
Executive Summary | - | - | - |
Company Description | - | - | - |
Industry & Competitor Analysis | |||
SWOT Analysis | - | - | - |
Customer Analysis | - | ||
Tailored Marketing Plan | - | - | |
Review & Critique | |||
Financial Forecast | - | ||
Investor List | - | - | - |
Outreach Email Copy | - | - | - |
Optional add-ons
You can add these on the next page.
Additional Revision
+$300
Tailored Marketing Plan
(+ 9 Days)
+$1,000
Retail Buyer Deck Optimisation
(+ 10 Days)
+$1,200Frequently asked questions
About Nicole
Sales & Marketing Strategist | FMCG & Beverage Growth Specialist
London, United Kingdom - 1:33 am local time
I am a results driven Sales and Marketing Strategist with over 15 years of experience leading growth and innovation across the FMCG, craft beer, and beverage industries. I specialise in building high performing teams, developing winning sales strategies, building brands, and driving market expansion in On Trade, Off Trade, and Export channels.
From scaling Off Trade sales from 2% to 50% of total business revenue to launching brands like Little Creatures and Voodoo Ranger into UK supermarkets, I have a proven track record of delivering measurable results. I thrive in dynamic environments, navigating acquisitions, launching new products, and crafting creative solutions to complex business challenges.
What I Do Best:
- Sales Strategy & Growth: Craft and execute sales strategies to drive revenue growth, optimise distribution, and expand into new markets.
- Retail & Account Management: Expertise in managing relationships with major retailers (Tesco, ASDA, Waitrose, M&S) to deliver distribution gains and category leadership.
- Team Leadership & Development: Building, mentoring, and restructuring teams to deliver outstanding results.
- Brand Building & Market Implementation: Launching and scaling new brands and NPD, ensuring effective go-to-market strategies and maximum impact in competitive markets.
- Business Development & Partnerships: Identifying opportunities, launching new brands, and fostering strategic partnerships that deliver financial impact.
- Marketing & Product Launches: Managing product innovation and successfully delivering over 100 NPD launches into the UK market.
Key Achievements:
- Increased Off Trade revenue from 1,500hL to 24,000hL annually over six years.
- Successfully introduced and integrated new distribution brands, adding £1M annual GM.
- Launched multiple NPDs and new brands into retail, securing distribution in top UK supermarkets.
- Maintained 100% business revenue during COVID-19 by pivoting strategy to Off Trade.
- Launched innovative packaging formats and co-branded products, expanding retail presence by over 3,000 distribution points.
Who I Work With:
I collaborate with breweries, FMCG brands, and start-ups looking to grow their sales channels, build their brands, expand distribution, or implement successful go-to-market strategies for NPD. Whether you're launching a new product, entering a new market, or scaling your existing operations, I bring the expertise to help you succeed.
Why Work With Me?
I bring energy, creativity, and a solutions focused mindset to every project. Known for my ability to build brands, implement market strategies, solve problems, and deliver results, I’m committed to helping businesses thrive through clear strategy and execution.
Let’s work together to drive your growth and achieve real, measurable success. Get in touch today! 🚀
Steps for completing your project
After purchasing the project, send requirements so Nicole can start the project.
Delivery time starts when Nicole receives requirements from you.
Nicole works on your project following the steps below.
Revisions may occur after the delivery date.
Commercial Discovery Call
Strategy session to clarify margins, retail position, objectives and growth blockers.
Strategic Analysis
Review pricing, route-to-market, competitor positioning and commercial viability.