You will get to clarify your business positioning, messaging, and strategy
Project details
BASIC $299
Business Clarity Foundation
Your expertise isn't the problem. The way your business is being understood is.
We'll transform the insights from your Business Discovery Session into a clear commercial foundation that everything else can build on.
You'll receive:
Business positioning
Audience clarification
Core message
Value proposition
Key differentiators
Business Clarity Foundation document
Perfect if you know something feels "off" but can't explain why.
Delivery: 5 days
STANDARD $599
Business Narrative
Now we turn the foundation into the way your business communicates.
Includes everything in Basic, plus:
Homepage messaging
Bio rewrite
Offer positioning
CTA strategy
Messaging hierarchy
30-minute review call
Perfect if you're ready to communicate your business consistently across every touchpoint.
Delivery: 7 days
PREMIUM $999
Business Architecture
We'll build the strategic system your business grows through—not just the words it uses.
Includes everything in Standard, plus:
Website structure
Homepage wireframe
Customer journey
Offer ecosystem
Content pillars
Strategic roadmap
Perfect before investing in a new website, content, or marketing.
Delivery: 10 days
Business Clarity Foundation
Your expertise isn't the problem. The way your business is being understood is.
We'll transform the insights from your Business Discovery Session into a clear commercial foundation that everything else can build on.
You'll receive:
Business positioning
Audience clarification
Core message
Value proposition
Key differentiators
Business Clarity Foundation document
Perfect if you know something feels "off" but can't explain why.
Delivery: 5 days
STANDARD $599
Business Narrative
Now we turn the foundation into the way your business communicates.
Includes everything in Basic, plus:
Homepage messaging
Bio rewrite
Offer positioning
CTA strategy
Messaging hierarchy
30-minute review call
Perfect if you're ready to communicate your business consistently across every touchpoint.
Delivery: 7 days
PREMIUM $999
Business Architecture
We'll build the strategic system your business grows through—not just the words it uses.
Includes everything in Standard, plus:
Website structure
Homepage wireframe
Customer journey
Offer ecosystem
Content pillars
Strategic roadmap
Perfect before investing in a new website, content, or marketing.
Delivery: 10 days
Industry
Beauty & Cosmetics, Environmental, Nonprofit, Sports & Fitness, WellnessWhat's included
| Service Tiers |
Starter
$299
|
Standard
$599
|
Advanced
$999
|
|---|---|---|---|
| Delivery Time | 5 days | 7 days | 10 days |
62 reviews
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TF
Tiffany F.
Aug 8, 2025
Brand Strategist for Women's Movement
Mona is a beautiful soul and and excellent brand manager! I feel so lucky to have aligned with her and worked with her on our brand strategy. I can’t wait to pick up and work with her again in the future.
RC
Rowena C.
Apr 17, 2024
Talent Store: CH005 - Content Creation (French) - Pilot
RW
Roald W.
Jun 13, 2023
Content Strategy
Happy with the end result. Good communication and the concepts were adjusted until we were satisfied! Thanks
RW
Roald W.
Jun 13, 2023
Neon Express
Outstanding branding expert. Impressive expertise, excellent communication, and innovative ideas. Highly recommended for exceptional branding services.
BC
Bill C.
Apr 27, 2022
Landing Page Design
Working with Mona and her team is always an amazing experience! Not only did Mona deliver quality work, she also took ownership of the project and drove it forward independently even though I was away and unavailable to provide support for a significant part of the duration of the project. Thank you, Mona, for the great initiative and wonderful experience. I look forward to our next project together!
About Mona
Founder Strategy | Brand Positioning | Cross-Border Operations
100%
Job Success
Coimbra, Portugal - 5:20 pm local time
My role is rarely to execute the obvious request. It's to recognise the stronger opportunity that's already there.
I connect patterns, identify overlooked possibilities, and help founders make better strategic decisions before they invest time and money in the wrong direction.
Depending on the challenge, that work takes different forms.
Through Boldlab, I help founder-led businesses uncover the opportunity hiding inside what they've already built: strengthening positioning, offers, messaging, websites, and growth strategy.
Through Pink Camel, a Continuity House, I help internationally mobile founders, executives and families navigate life and business across borders. We become one trusted relationship that carries business, international transitions, strategic coordination and long-term continuity.
Different engagements. The same way of thinking.
Whether I'm helping someone rethink a website, reshape a business, or coordinate an international expansion, the work always starts the same way: understanding the whole before focusing on the parts.
Steps for completing your project
After purchasing the project, send requirements so Mona can start the project.
Delivery time starts when Mona receives requirements from you.
Mona works on your project following the steps below.
Revisions may occur after the delivery date.
Review
I'll review your Discovery Session, your current business, website, offers, and existing material before beginning the strategic work.
Build the Foundation
I'll review your Discovery Session, your current business, website, offers, and existing material before beginning the strategic work.