You will get a B2B Brand Messaging Refresh
Rising Talent
Rising Talent
Project details
You will get a strategic messaging refresh designed to clarify your brand’s positioning, connect with your ideal audience, and create consistency across your marketing. With nearly 20 years of experience leading B2B and B2G marketing efforts, I help growth-stage companies simplify their message and stand out in competitive markets.
Whether you're preparing for a product launch, entering a new market, or updating outdated messaging, I’ll deliver a custom framework that includes positioning, audience alignment, and voice/tone guidance all tailored to your goals.
Whether you're preparing for a product launch, entering a new market, or updating outdated messaging, I’ll deliver a custom framework that includes positioning, audience alignment, and voice/tone guidance all tailored to your goals.
Industry
Cybersecurity, Government & Public Sector, Health & Wellness, Medical & Pharmaceutical, Technology & InternetLanguage
EnglishWhat's included $1,200
These options are included with the project scope.
$1,200
- Delivery Time 10 days
- Number of Revisions 1
- Mission & Vision Statement
- Brand Narrative
- Target Audience & Positioning
- Voice & Tone Guidelines
3 reviews
(3)
(0)
(0)
(0)
(0)
This project doesn't have any reviews.
MK
Martin K.
May 15, 2025
Seeking Current Marketing Leaders & CMOs for Paid Research Interviews
Helped us with launching our new marketing product portfolio. Pleasure to work with.
VK
Vera K.
Aug 5, 2024
Looking to chat with healthcare/digital health marketing leaders/execs for research
JP
Jessica P.
Sep 27, 2023
Expert needed for a workshop on new business market research and brand identity.
Elizabeth is an outstanding marketing professional and delivers top quality work for her clients. From communication, to deliverable execution, to talent - she is the real deal. I would highly recommend Elizabeth and look forward to working with her again in the future!
About Elizabeth
Fractional CMO | B2B Growth Strategy | Tech, Healthcare, Government
Leesburg, United States - 4:01 am local time
As a Fractional CMO, I currently support companies across healthcare, AI, government contracting, and enterprise software. My clients include funded startups, growth-stage tech firms, and mission-driven organizations that need marketing leadership grounded in experience and results.
Previously, I served as VP of Marketing & Growth at Sorcero, where I led a company-wide rebrand and launched targeted ABM and content campaigns that increased qualified inbound leads by 700% and secured national press (Fortune, TechCrunch, Insider). Before that, I held senior marketing roles at Omnilert and Unison, and helped lead K2M from startup through IPO as Director of Global Marketing Communications.
Whether you're preparing for a product launch, evolving your messaging, or aligning marketing with sales, I bring nearly 20 years of experience and a hands-on approach to move your business forward.
Specialties:
- Go-to-Market Strategy
- Brand Positioning & Messaging
- Lead Generation & Demand Marketing
- Executive Communications & PR
- Product Launches
- AI/ML & Healthcare Commercialization
- Government and Public Sector Marketing
Steps for completing your project
After purchasing the project, send requirements so Elizabeth can start the project.
Delivery time starts when Elizabeth receives requirements from you.
Elizabeth works on your project following the steps below.
Revisions may occur after the delivery date.
Review your intake responses and brand materials
Conduct a 30-minute discovery session (if needed)