You will get a custom logo & brand style sheet - perfect for startups or personal brands
Project details
This Brand Identity Starter Pack is ideal if you need a professional, cohesive brand foundation to launch or refresh your business - without overthinking the process.
By the end of the project, you’ll have a brand that looks intentional, feels trustworthy and connects with the right audience, so your business can show up with confidence from day one.
I’ll help you create a clean, consistent visual identity that catches attention for the right reasons, works across platforms and is easy to apply as your business grows.
What’s included:
• Custom logo design (3 initial concepts)
• Final logo + colour variations
• Secondary logo / alternative lockups
Colour palette & typography
• Moodboard and visual direction
• Basic brand style guide
• 3 revision rounds
• Final files ready for web & print
Perfect for:
• New businesses & startups
• Small brands needing a visual reset
• Projects that need to move fast but still look professional
This is a straightforward, guided process with clear steps and no unnecessary complexity.
If you’re looking for a simple way to make your brand feel credible, clear and ready to be seen, this is the right place to start.
By the end of the project, you’ll have a brand that looks intentional, feels trustworthy and connects with the right audience, so your business can show up with confidence from day one.
I’ll help you create a clean, consistent visual identity that catches attention for the right reasons, works across platforms and is easy to apply as your business grows.
What’s included:
• Custom logo design (3 initial concepts)
• Final logo + colour variations
• Secondary logo / alternative lockups
Colour palette & typography
• Moodboard and visual direction
• Basic brand style guide
• 3 revision rounds
• Final files ready for web & print
Perfect for:
• New businesses & startups
• Small brands needing a visual reset
• Projects that need to move fast but still look professional
This is a straightforward, guided process with clear steps and no unnecessary complexity.
If you’re looking for a simple way to make your brand feel credible, clear and ready to be seen, this is the right place to start.
Business Type
Startup, Small Business, Micro Business, Nonprofit, PersonalWhat's included $590
These options are included with the project scope.
$590
- Delivery Time 7 days
- Number of Revisions 2
- Number of Versions 2
- Source Files
- Logo Transparency
- High Resolution
- Vector File
Optional add-ons
You can add these on the next page.
Fast 4 Days Delivery
+$50
Stationery Designs
(+ 2 Days)
+$120
Brand Fonts
+$50
Social Media Kit
(+ 4 Days)
+$180Frequently asked questions
37 reviews
(34)
(2)
(1)
(0)
(0)
DN
Dan N.
Jan 23, 2022
Really enjoyed working with Estefanía, she was very good about setting up expectations, applying our feedback while also exploring new ideas. The work exceeded my previous experience with projects like this, in terms of professionalism, organization, and completeness. I look forward to working with her again.
AC
Abhishek C.
Jun 24, 2026
D2C Brand Strategist / Conversion Messaging for New Skincare Brand Launch
Working with Estefanía was one of the best decisions I made for my brand. From the very beginning, she demonstrated a rare combination of strategic thinking, creativity, and attention to detail.
She helped bring clarity to our brand positioning, messaging, customer journey, website structure, and overall visual direction. What impressed me most was her ability to quickly understand the business, ask the right questions, and translate ideas into actionable recommendations that felt both practical and highly professional.
Estefanía consistently delivered high-quality work, communicated clearly throughout the project, and went above and beyond by providing thoughtful insights and additional resources that will continue to be valuable long after the engagement ended.
If you’re looking for someone who can combine brand strategy, conversion-focused thinking, and strong design direction into a cohesive vision, I would highly recommend working with her. She was an absolute pleasure to collaborate with, and I would not hesitate to work with her again in the future.
Thank you, Estefanía, for your dedication, expertise, and for helping shape a stronger foundation for our brand. Wishing you continued success.
⭐⭐⭐⭐⭐ 5.0/5 — Exceptional strategist, communicator, and creative partner. Highly recommended.
She helped bring clarity to our brand positioning, messaging, customer journey, website structure, and overall visual direction. What impressed me most was her ability to quickly understand the business, ask the right questions, and translate ideas into actionable recommendations that felt both practical and highly professional.
Estefanía consistently delivered high-quality work, communicated clearly throughout the project, and went above and beyond by providing thoughtful insights and additional resources that will continue to be valuable long after the engagement ended.
If you’re looking for someone who can combine brand strategy, conversion-focused thinking, and strong design direction into a cohesive vision, I would highly recommend working with her. She was an absolute pleasure to collaborate with, and I would not hesitate to work with her again in the future.
Thank you, Estefanía, for your dedication, expertise, and for helping shape a stronger foundation for our brand. Wishing you continued success.
⭐⭐⭐⭐⭐ 5.0/5 — Exceptional strategist, communicator, and creative partner. Highly recommended.
AH
Ahmed H.
Dec 19, 2023
Logo Design, Social Media accounts creation, Instagram content creation, Google forms
I have worked with Estefaina in two projects, she created a brand according to my brief and designed a website to be alligned with the brand she created . I believe both projects were a total success, I admire her professionalism, skills, design quality, and quick execution. She is a good listener, understands breif and feedback very well and reflect on the project with precision, respects and meets deadlines. I have certainly enjoyed working with Estefania and look forward to work with her again.
VA
Vanessa A.
Oct 19, 2023
New Logo and Brand Identity
Estefanía was very professional, asked the right questions, was open to creative direction/feedback and we were able to finalize an amazing brand package within our contract terms without fail! I love the final product -- and considering the challenge of a tight deadline, she more than delivered. I highly recommend her!
AD
Antony D.
May 29, 2023
Style guide
Estefania did a great job. I would definitely recommend her work
RS
Ramil Jefferson S.
May 21, 2023
Logo For Marketing Agency
Estefanía was a pleasure to work with, she really brought my vision to life with her logo and brand guidelines. Highly recommend!
About Estefanía
Brand Identity & Web Designer | Strategic Branding & Web Design
100%
Job Success
London, United Kingdom - 9:18 am local time
Effective design doesn’t start with visuals. It starts with understanding what your brand needs to communicate - who it’s for, and why it matters.
I’m a Brand Identity & Web Designer with a background in marketing agencies, helping businesses build clear brand systems that communicate positioning with confidence, and conversion-focused websites that are structured to guide users naturally towards action.
My work is not about trends or decoration.
It’s about making decisions visible - so your brand feels intentional, professional and trustworthy across every touchpoint, and captures the attention of the right audience.
What I typically help with:
- Brand identity systems (translating your brand’s personality into logo, colour, typography and a cohesive visual universe)
- Website design (UX/UI, structure and visual direction: websites that guide users naturally towards action)
I've worked with startups pre-launch, established small businesses and agencies as a reliable design partner - often stepping in when things feel inconsistent, stuck or halfway done.
How I work:
- Clear scope, clear process
- Design grounded in strategy and user experience
- Practical systems that actually get used
If you're looking for a designer who thinks strategically and executes cleanly - send me a message and tell me a bit about your project.
Steps for completing your project
After purchasing the project, send requirements so Estefanía can start the project.
Delivery time starts when Estefanía receives requirements from you.
Estefanía works on your project following the steps below.
Revisions may occur after the delivery date.
Discovery Phase - Review Client Brief:
I’ll analyse your answers to understand your brand vision, target audience, and preferences.
Research & Concept Development:
Gather inspiration and create mood boards to guide the design direction.