You will get a brand voice audit.
Project details
Did you know that brand voice contributes 25% to brand recognition?
In this audit, we’ll take a look at how your brand voice is coming across.
We’ll also assess how well and how consistently your brand voice guidelines are being implemented (if you have these).
Your audit report will cover:
1. A review of your online communications.
2. To what degree are your brand voice guidelines being implemented?
3. Is your brand voice consistent within and across your communications channels?
4. Is your brand voice clear?
5. Are style conventions/manuals being implemented consistently, if applicable? (e.g. punctuation, grammar, emoji use.)
6. How are your audiences responding to your voice?
What’s included:
1. A 60 minute Zoom call to discuss your needs and plan the audit.
2. A review of your online communications.
3. Identifying where you’re implementing your brand voice well, and where it’s not going so well.
4. Top level, practical recommendations to address any areas that can be improved.
5. A PDF containing the audit findings and a 45 minute Zoom call to discuss it.
PLEASE NOTE THIS IS AN AUDIT ONLY. YOU WILL NOT GET BRAND GUIDELINES.
In this audit, we’ll take a look at how your brand voice is coming across.
We’ll also assess how well and how consistently your brand voice guidelines are being implemented (if you have these).
Your audit report will cover:
1. A review of your online communications.
2. To what degree are your brand voice guidelines being implemented?
3. Is your brand voice consistent within and across your communications channels?
4. Is your brand voice clear?
5. Are style conventions/manuals being implemented consistently, if applicable? (e.g. punctuation, grammar, emoji use.)
6. How are your audiences responding to your voice?
What’s included:
1. A 60 minute Zoom call to discuss your needs and plan the audit.
2. A review of your online communications.
3. Identifying where you’re implementing your brand voice well, and where it’s not going so well.
4. Top level, practical recommendations to address any areas that can be improved.
5. A PDF containing the audit findings and a 45 minute Zoom call to discuss it.
PLEASE NOTE THIS IS AN AUDIT ONLY. YOU WILL NOT GET BRAND GUIDELINES.
Industry
Education, Financial Services, Health & Wellness, Retail & Wholesale, Technology & InternetLanguage
EnglishWhat's included $1,650
These options are included with the project scope.
$1,650
- Delivery Time 4 days
- Number of Revisions 0
- Brand Design Guidelines
Frequently asked questions
75 reviews
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AP
Austin P.
May 13, 2025
60 minute consultation
OP
Oliver P.
Apr 2, 2025
60 minute consultation
RB
Roseanne B.
Jan 17, 2025
60 minute consultation
Jo was great, gave valuable insight and suggestions. Would work with her again.
OL
Olivia L.
Dec 16, 2024
You will get a VIP Sprint Day: A dedicated brand comms strategist for a day
Jo is awesome! I appreciated her enthusiasm for my project. I've worked with MANY consultants, and Jo is one of the best brand strategists and copywriters out there. From her active listening to thorough + practical recommendations, I definitely walked away with next steps and feedback on how I can better present my brand.
MB
Matthew B.
Nov 1, 2024
60 minute consultation
About Jo
Brand & Messaging Strategy, Brand Voice, Copywriting
100%
Job Success
Lisbon, Portugal - 12:15 pm local time
If any of these sound familiar...
- "We haven't ever done a proper brand strategy. It's time."
- "Our marketing's not working like we want it to."
- "We bootstrapped our brand strategy when we first started out and have outgrown it."
- "Our comms feel scattered and inconsistent. There's no clear direction."
- "Our product is amazing! Our comms, not so much..."
- "Different people write different content, and it shows."
- "It's hard to explain properly what we do. People don't always get it."
- "We're too close to our business and need a fresh, expert pair of eyes to take a look at our comms."
... I can help!
👑 "Jo is awesome! I've worked with MANY consultants, and Jo is one of the best brand strategists and copywriters out there. From her active listening to thorough + practical recommendations, I definitely walked away with next steps and feedback on how I can better present my brand."
- Brand consulting client
Work with me if you are allergic to guesswork. I don't make anything up - instead, we'll start with uncovering a ton of customer research and insights. Then I'll blend those deep audience insights with copy psychology, proven models and conversion techniques.
The result is messaging that makes your audiences feel seen, understood and excited. You'll communicate what you offer easily, clearly, impactfully and consistently.
We'll also clarify your purpose, vision, mission, values, competitor analysis, positioning, differentiators / USPs, buyer personas, features and benefits, key message, messaging architecture, brand personality and brand voice.
And once that's all in place, I'll create compelling copy for your website that converts - all laid out in clear wireframes so your web team knows exactly what to do. I write in both US and UK English.
** Even if you don't work with me, please do this strategic thinking, planning and copywriting *before* you brief someone to design your visual brand. You'll get much better results if you do it this way around. **
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💙 "Jo helped us in an incredible way by bringing clarity and organization to how we show our brand to the world. If you are doing some kind of marketing without truly understanding the fundamentals of your brand, you are wasting your time. Jo will challenge your current thoughts and will help you to discover more insights and unique selling points you weren’t aware before."
- Brand and messaging strategy client
💙 "It was extremely rewarding to collaborate with Jo. She has a great mindset and lots of experience, she is super hands-on and an outstanding communicator. With her help, we brought our brand values and communication to a next level."
- Brand and messaging strategy + copywriting mentoring client
💙 "Hire Jo. Just do it. Jo wasn't the least expensive candidate that I interviewed - but she gave me comfort that she (a) had done this before, (b) would manage our [ brand and messaging strategy + copywriting ] project well, and (c) would leave us better than she found us. All three of those points were spot on. I am a "tough client". I have high expectations. With Jo, I didn't have to sweat the project at all. She kept me well informed throughout and left us with some incredible deliverables. Without a shadow of a doubt - our business is better off thanks to Jo."
- Brand and messaging strategy + copywriting client
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ABOUT ME
🥇 𝗧𝗼𝗽 𝟭% 𝗼𝗳 𝗚𝗹𝗼𝗯𝗮𝗹 𝗧𝗮𝗹𝗲𝗻𝘁 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸 • 𝗘𝘅𝗽𝗲𝗿𝘁 𝗩𝗲𝘁𝘁𝗲𝗱 🥇
I’ve worked with hundreds of brands in 28 countries in my 25+ year career. The big names include L'Oréal, Spar, Southern Comfort, BT (British Telecom), STA Travel, the UK Department of Health, Johnson & Johnson, Triumph, Primedia, Motorola, Jeep and more. I've previously founded and run a freelancer directory and a full-service marketing agency.
My experience spans huge multinationals to government departments, tech and SaaS businesses, insurance companies, financial services, higher ed institutions, broadcast and media organizations, startups, amongst others. These days I focus on small-medium sized businesses with big aspirations, as that’s where can bring a ton of value, fast.
~ My mission is to help companies who are doing good things to help people and the planet. For that reason, I don't work with business involved in tobacco/vaping, fossil fuels, gambling/betting or pseudoscience. ~
Steps for completing your project
After purchasing the project, send requirements so Jo can start the project.
Delivery time starts when Jo receives requirements from you.
Jo works on your project following the steps below.
Revisions may occur after the delivery date.
Kick-off call
We will have a 60 minute Zoom call to discuss your needs and plan the audit.
Audit presentation
A 45 minute Zoom call in which I'll walk you through the audit findings and some top level recommendations. You will also receive a PDF summary.