You will get a branding strategy and guide for your small business or startup
Top Rated
Project details
Brand Playbook
Let me help you create a brand that people love and choose over your competitors.
A brand playbook is the blueprint for your brand. It defines your mission, values, personality, points of difference, messaging, content ideas, and competitive landscape. With a brand playbook, you can create a consistent brand experience across all touchpoints, from your website and social media to your marketing materials and customer service.
I can help you create a brand playbook that is tailored to your specific business and goals. I start with a telephone interview to learn about your brand and what you want to achieve. Then, I develop a draft playbook and send it to you for feedback. Once the playbook is finalized, I schedule a 30-minute call to present the work and answer any questions you have.
Some brand and strategy documents can be dry and dull. I try to bring your brand playbook to life. I try to bring new ideas and thinking including finding weaknesses in your competitor's offerings.
The process:
Telephone interview
Draft playbook
Feedback from you
Finalized playbook
30-minute presentation call
Let me help you create a brand that people love and choose over your competitors.
A brand playbook is the blueprint for your brand. It defines your mission, values, personality, points of difference, messaging, content ideas, and competitive landscape. With a brand playbook, you can create a consistent brand experience across all touchpoints, from your website and social media to your marketing materials and customer service.
I can help you create a brand playbook that is tailored to your specific business and goals. I start with a telephone interview to learn about your brand and what you want to achieve. Then, I develop a draft playbook and send it to you for feedback. Once the playbook is finalized, I schedule a 30-minute call to present the work and answer any questions you have.
Some brand and strategy documents can be dry and dull. I try to bring your brand playbook to life. I try to bring new ideas and thinking including finding weaknesses in your competitor's offerings.
The process:
Telephone interview
Draft playbook
Feedback from you
Finalized playbook
30-minute presentation call
Business Type
Startup, Small Business, Micro Business, Nonprofit, Midsize BusinessWhat's included $300
These options are included with the project scope.
$300
- Delivery Time 3 days
- Number of Revisions 2
- Number of Hours of Work 15
- Number of Versions 0
Optional add-ons
You can add these on the next page.
competitor analysis
(+ 2 Days)
+$200
44 reviews
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TK
Tom K.
Sep 30, 2025
60 minute consultation
Just starting out on working with James on a brand strategy for my new company but lots of value already from the initial 60-minute call. Looking forward to taking the project forward this week.
BS
Bharat S.
Aug 5, 2025
Advanced Training and Development Workshops for Achieving Native-Level Proficiency
DC
Danielle P C.
Jul 31, 2025
Marketing, Branding, and Sales Expertise
RP
Ricky P.
May 14, 2025
Marketing Manager (Digital Marketing Executive)
It was great working with James. Especially around a corporate pitch which he contributed towards with great value. That project is now on hold. We look forward to re-hiring again when it resumes. Thank you!
SA
Sharad A.
Apr 28, 2025
Personal Branding Expert Needed to Elevate Online Presence
Great working with James! Professional, responsive, and easy to collaborate with. Would definitely work together again.
About James
I help companies who take pride in being different.
100%
Job Success
Falmouth, United Kingdom - 5:23 pm local time
I take a different approach. With more and more brands being launched it's getting harder and harder to survive and grow. That's why I focus on trying to make companies, and personal brands, different, interesting and relatable. That means companies have a head start when it comes to marketing.
I like to do a lot of work on calls with clients. So they can be part of the approach. I can and do and go away to work up presentations but it's always for sharing and moving forward.
I enjoy this approach but the client benefits too. I try and sharing a way of thinking about business and ideas that comes from working across a wide spectrum of industries and roles including working as a creative in big advertising and PR agencies to working in sales, designing products, and growing a small business.
You don't need to hire me for a big project. If you want to chat about your company, brand, marketing or service but don't want to hire an agency then talk to me.
Here are examples of the sort of challenges I like to work on:
Brand Positioning (yours or a company's) that stands out
Messaging that doesn't sum up what you do
Ideas to make your social channels work harder
Fixing or having ideas for email campaigns and newsletters
Growing and educating your community
Content plans and messaging frameworks
LinkedIn strategy
PR ideas and campaigns
Message me if you want to have a chat.
Steps for completing your project
After purchasing the project, send requirements so James can start the project.
Delivery time starts when James receives requirements from you.
James works on your project following the steps below.
Revisions may occur after the delivery date.
Stage One
The interview/workshop. May last up to 120 minutes. More calls may be required at this stage.
Stage Two
I go away and write the Playbook. This includes: Mission & Values Brand Personality Points of Difference Messaging Content Ideas Competitive Landscape Pitch approach - using your brand to help you win business.