You will get a Complete Brand Identity Design Package
Top Rated
Project details
Most brand identity packages give you a pretty logo. This one gives you a complete brand system built on strategy, so your logo, colors, typography, and guidelines all work together to communicate who you are and who you're for.
I'm an MBA brand strategist and designer based in Orlando, FL — Top Rated on Upwork with 100% Job Success. My specialty is hand-drawn brand identity for founders and small business owners who want a brand that feels authentic, not templated.
Every package starts with a discovery process before any design begins. We align on your positioning, audience, and brand personality first, then I design around that strategy. You get a brand you can actually use, explain, and build on.
Available in English and Spanish.
I'm an MBA brand strategist and designer based in Orlando, FL — Top Rated on Upwork with 100% Job Success. My specialty is hand-drawn brand identity for founders and small business owners who want a brand that feels authentic, not templated.
Every package starts with a discovery process before any design begins. We align on your positioning, audience, and brand personality first, then I design around that strategy. You get a brand you can actually use, explain, and build on.
Available in English and Spanish.
Illustration Type
Hand-DrawnWhat's included
| Service Tiers |
Starter
$500
|
Standard
$800
|
Advanced
$1,200
|
|---|---|---|---|
| Delivery Time | 7 days | 10 days | 14 days |
Number of Revisions | 2 | 3 | 3 |
Logo Design | |||
Typography Guidelines | - | ||
Brand Book Design | - | - | |
Color Palette | |||
Logo Usage Guidelines | |||
Iconography Guidelines | - | - | |
Do's and Don'ts | - |
Optional add-ons
You can add these on the next page.
Additional Revision
+$75
Brand Book Design
(+ 3 Days)
+$200Frequently asked questions
15 reviews
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ML
Marisol L.
May 25, 2026
Freelance Social Media Specialist Needed
Ruth is wonderful and listened to direction. I hired her to edit photos and she did a great job
LL
Lara L.
May 6, 2026
Professional Digital Profile Website Design
2nd time work with Ruth, awesome as always!
DW
Dayne W.
Mar 27, 2026
TakeOne Financial Deck
Great as always
SS
Sara S.
Mar 18, 2026
30 minute consultation
LL
Lara L.
Mar 16, 2026
Professional Digital Profile Website Design
Ruth is wonderful to work with. She is very responsive, easy to communicate with, and always listens carefully to instructions. She delivers exactly what is needed and makes the whole process smooth and efficient. I’m very happy with the results and would definitely work with her again.
About Ruth
Social Media Manager & Brand Strategist | DTC & Shopify | MBA
100%
Job Success
Orlando, United States - 8:35 pm local time
I'm a brand and growth strategist working primarily on TikTok, Instagram, and Facebook. I also run my own Shopify brand, Lyrea Society, which gives me a hands-on perspective on what it's actually like to build and grow one.
My work covers both sides of growing a brand:
→ Brand: strategy, identity, voice & messaging guides
→ Growth: social media strategy, content systems, Instagram & short-form video, Meta ads, organic content creation & scheduling
→ Plus pitch decks & business presentations for founders selling the vision
Recent results from a DTC social project (under 4 months, under $370 total ad spend):
→ 28× Facebook follower growth
→ 9× Instagram follower growth
⭐⭐⭐⭐⭐ "Ruth is wonderful to work with... She delivers exactly what is needed and makes the whole process smooth and efficient."
Fluent in English and Spanish.
If you're launching or scaling your business, send me a message with a quick note about your brand and where you're stuck. I respond within a few hours.
Steps for completing your project
After purchasing the project, send requirements so Ruth can start the project.
Delivery time starts when Ruth receives requirements from you.
Ruth works on your project following the steps below.
Revisions may occur after the delivery date.
Discovery & Brand Brief
I review your answers and send a brand brief summarizing direction, audience, and positioning before any design begins.
Logo Concepts
I develop 2–3 initial logo directions for your review and feedback.