You will get a branding package for your business: logo, guidelines, brand book...
Top Rated
Top Rated
Project details
I will (re)design a unique, beautiful and creative brand identity for your startup or company.
Your new logo:
• Will be delivered in horizontal, square/vertical, and icon formats, fit to use in various channels. The logo files will be delivered in vector and raster (png/jpg/psd/tiff) formats, for screen and print.
• The essential brand guidelines (pdf format) will include:
Typography Guidelines - Color Palette - Logo Usage - Do's and Don'ts
Other optional assets:
• The brand book (pdf format) will define the look, feel and tone of voice. It will also specify photography / illustration styles.
• Iconography will include the design of 5 icons of your choice, and guidelines for the design of others
• A social media kit will include profile covers and an Instagram Post template
• The stationery / business card option will include envelope, letterhead, card design
• If you need UI / web design, please let me know and I'll build a custom proposal.
Your new logo:
• Will be delivered in horizontal, square/vertical, and icon formats, fit to use in various channels. The logo files will be delivered in vector and raster (png/jpg/psd/tiff) formats, for screen and print.
• The essential brand guidelines (pdf format) will include:
Typography Guidelines - Color Palette - Logo Usage - Do's and Don'ts
Other optional assets:
• The brand book (pdf format) will define the look, feel and tone of voice. It will also specify photography / illustration styles.
• Iconography will include the design of 5 icons of your choice, and guidelines for the design of others
• A social media kit will include profile covers and an Instagram Post template
• The stationery / business card option will include envelope, letterhead, card design
• If you need UI / web design, please let me know and I'll build a custom proposal.
Illustration Type
Flat/MinimalistWhat's included
| Service Tiers |
Starter
$280
|
Standard
$420
|
Advanced
$680
|
|---|---|---|---|
| Delivery Time | 4 days | 5 days | 8 days |
Number of Revisions | 4 | 5 | 7 |
Logo Design | |||
Typography Guidelines | |||
Brand Book Design | - | - | |
Color Palette | |||
Logo Usage Guidelines | |||
Iconography Guidelines | - | - | |
Do's and Don'ts |
Optional add-ons
You can add these on the next page.
Brand Book Design
(+ 3 Days)
+$180
Iconography
(+ 2 Days)
+$120
286 reviews
(282)
(3)
(1)
(0)
(0)
GH
Gt H.
Nov 11, 2024
JL
Jenny L.
Oct 12, 2024
Lorena did a wonderful job with the brand design. Responsive, quick, and high quality work. Thank you!
RT
Ryan T.
Sep 20, 2024
GB
Greg B.
Sep 14, 2024
Lorena did a phenomenal job. She nailed it on the first try. Very professional, high quality work.
JM
Jim M.
Feb 19, 2024
Excellent work on our branding package!
GC
George C.
May 18, 2026
Logo and Brand Identity Design
LZ
Lena Z.
Feb 13, 2026
Tufin pitch deck rebrand
RH
Robert H.
Jan 18, 2026
hbar sticker - 295 x 40mm
KD
Karin D.
Dec 22, 2025
Logo & colour scheme for real estate project
Lorena delivered outstanding work for us across 12 individual brand designs in the real estate sector. She understands briefs quickly, has a great sense for the overall look and feel required, and consistently delivers very clean, well-thought-out designs. Communication was smooth and professional throughout. We can highly recommend her and would gladly work with her again as soon as new projects arise.
JL
Jessica L.
Dec 13, 2025
OSO Logo Update
About Lorena Umbra
Modern brand and graphic designer
100%
Job Success
Laveno, Italy - 9:52 am local time
- Logo design
- Brand guidelines
- Brand books
- Brand assets design
- Marketing collateral
- Brochures and flyers
- Branded UI design
- Visual Website design
- Icon design
- Social Media templates and design
- Business card design
- Stationery design
- Packaging design
With more than a decade of experience in the industry, I have developed a wide range of skills that have allowed me to work on diverse projects, from creating logos and branding guidelines to designing corporate reports and brochures.
- Brand design: I research my clients' industries and competitors, and work closely with clients to develop cohesive brand manuals that describe the visual aspects of the brand, to ensure consistency across all channels and platforms.
- Graphic design: whether it's brochures, reports, or book covers, I work to convey information in a clear and concise manner while still maintaining a cohesive and engaging design.
- UI and website design: I strive to create intuitive, user-friendly interfaces. I usually work with a wide range of design software, from Adobe Creative Suite to Figma.
... for Saas startups, marketing agencies, personal brands, cryptocurrency projects, blockchain projects, software, travel, retail, food, wellness, community, marketing, and much more.
I work with Adobe Illustrator, Adobe Photoshop, Adobe inDesign, Adobe XD, Figma, Microsoft Power Point, Word and Excel. I’m also currently exploring the creation of visuals with Artificial Intelligence (Midjourney).
Steps for completing your project
After purchasing the project, send requirements so Lorena Umbra can start the project.
Delivery time starts when Lorena Umbra receives requirements from you.
Lorena Umbra works on your project following the steps below.
Revisions may occur after the delivery date.
Initial phase
Mood board and general brand considerations + basic research. Please note: your collaboration is required in this phase; this discussion and feedback time isn't included in the delivery time calculations.
Initial logo concepts
I will send the logo concepts; after receiving them, you will point out the concept you prefer to work on and any changes you want. If you don't like any of the concepts, you can ask for a new one only under specific instructions.