You will get a design review and expertise on innovating with inclusive design.
Top Rated

You will get a design review and expertise on innovating with inclusive design.
Top Rated

Project details
A holistic review of the website or mobile design is followed by a 1,5h debrief session split between presentation and Q&A.
According to a study by Forrester Research, a good UX can achieve up to 400% conversions, while UI accounts for 200%. Most designers use general UX principles and create for an ideal, average user persona and perfect circumstances.
But, here's the thing: the average human does not exist, and a good user experience embraces the diversity of human abilities, backgrounds and experiences.
What is inclusive design, and how does it differ from accessibility? How can inclusion drive innovation and growth, and why should you embrace it in your organisation's processes? How does accessibility impact SEO? What are the first steps to a truly human-focused product?
My work blends behavioural science and best practices with 10+ years of experience in technology. I use Web Content Accessibility Guidelines WCAG, GenderMag Method developed at Oregon State University, Microsoft Inclusive Design Directories, Cognitive Style Heuristics, and methods and tools introduced by Kat Holmes in the work Mismatch, to name a few.
According to a study by Forrester Research, a good UX can achieve up to 400% conversions, while UI accounts for 200%. Most designers use general UX principles and create for an ideal, average user persona and perfect circumstances.
But, here's the thing: the average human does not exist, and a good user experience embraces the diversity of human abilities, backgrounds and experiences.
What is inclusive design, and how does it differ from accessibility? How can inclusion drive innovation and growth, and why should you embrace it in your organisation's processes? How does accessibility impact SEO? What are the first steps to a truly human-focused product?
My work blends behavioural science and best practices with 10+ years of experience in technology. I use Web Content Accessibility Guidelines WCAG, GenderMag Method developed at Oregon State University, Microsoft Inclusive Design Directories, Cognitive Style Heuristics, and methods and tools introduced by Kat Holmes in the work Mismatch, to name a few.
Main Type
Landing Pages, Mobile Apps, Web Apps, WebsiteFile Format
PDF, Other$1,200
- Delivery Time 7 days
- Number of Revisions 0
- Source Files
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Highly Recommend!
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Inman B.
Jul 23, 2024
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Great in-depth analysis
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Inman B.
Sep 17, 2023
Product Specs Comparison, Deltas - SAAS
Kasia really helped us dig deep into a product discovery project. Great work.
PK
Pradeep K.
Jul 17, 2023
Product Manager for B2B SaaS Web App
Excellent attitude and timely work. She understood concepts outside of her expertise area and delivered quality work.
VT
Vlad T.
May 23, 2023
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Excellent work, always got to the heart of the problem rather than the wording, approached it informally and found a solution. I will definitely continue to collaborate on other tasks.
About Katarzyna
Product Manager at JAY SHETTY GENIUS | UX Research | Data | Analytics
100%
Job Success
Berlin, Germany - 12:43 pm local time
I’m Kasia, your strategic partner for building and growing —human-centered products that genuinely make a difference. With over 12 years of technology experience spanning multimillion-dollar global enterprises and lean two-person startups, I combine UX research, product innovation, and data-driven experimentation to deliver transformative user experiences and sustainable business growth.
My Approach
User-Centric Methodologies:
- Conduct qualitative & quantitative research (interviews, usability testing, surveys)
- Craft actionable personas & journey maps to uncover deep user insights
- Integrate behavioral science principles for product strategies that genuinely resonate
- Reporting & recommendations
Growth & Experimentation:
- Implement data-driven experimentation frameworks (A/B testing, growth hacking)
- Define & track KPIs, OKRs, and critical success metrics
- Rapidly prototype and iterate to uncover high-impact opportunities
Product Management & Strategy:
- Guide end-to-end product vision, strategy, and road mapping
- Write precise business and functional requirements
- Use agile methodologies to manage product backlogs effectively
Business & Economics Insight:
- Leverage my Master’s Degree in Economics to balance user-centric approaches with revenue optimization
- Evaluate market trends, competitive landscapes, and emerging technologies to stay ahead
What I Offer
- Deep UX Expertise: Certified in UX best practices and continuous discovery, delivering delightful and meaningful user experiences.
- Experimentation & Growth Strategies: Rigorous A/B testing, iterative design cycles, and growth hacking tactics to find scalable wins.
- End-to-End Product Leadership: From vision setting to execution, ensuring user needs and business goals converge.
- Seamless Collaboration: Comfortable leading cross-functional teams, ensuring alignment on brand, design, and product synergy.
Featured Projects & Achievements:
JAY SHETTY GENIUS: Curated membership platform fostering personal growth through coaching, community, and data-backed product iterations.
Amptify: Transforming hearing health for clinicians and patients via a user-friendly digital ecosystem.
Body Brand LLC: Empowering women’s fitness through specialized programs and iterative design improvements.
MedKitDoc: Certified medical device recognized among the “10 fast-growing German startups to watch”—scaled product features and user-centric design to drive rapid growth.
Ready to supercharge your product journey? Let’s unlock new growth opportunities, rapidly test ideas, and build solutions that stand out in competitive markets—all while keeping your users at the heart of every decision.
Message me to get started—together, we’ll build a product that transforms lives and drives sustainable growth.
Steps for completing your project
After purchasing the project, send requirements so Katarzyna can start the project.
Delivery time starts when Katarzyna receives requirements from you.
Katarzyna works on your project following the steps below.
Revisions may occur after the delivery date.
Evaluation of received materials and defining the parameters
1st Walkthrough