You will get a Personal Brand Playbook - strategy and action plan
Top Rated
You will get a Personal Brand Playbook - strategy and action plan
Top Rated
Project details
You will get a personal brand statement and action plan.
How it works:
Stage One: We have a 30-minute call where I interview you to find out about your values, skills and goals.
Stage Two: I build out your personal brand document. This is all the information about your personal brand in a single document. It contains your values, your mission, your goals, and your unique offering.
Stage Three: A 30-minute call where I present the brand statement to you. You provide me with feedback and tell me what you're not sure about and I make the changes.
Stage Four: I create an action plan (your strategy) for achieving your goals which will include content ideas, and your offering (that thing you can do better than anyone else, what problems will you solve, and how); and, a brief competitor overview of people in your space - to inform and inspire you and to show you where you fit in the competitive landscape. I submit all documents to you for final approval.
How it works:
Stage One: We have a 30-minute call where I interview you to find out about your values, skills and goals.
Stage Two: I build out your personal brand document. This is all the information about your personal brand in a single document. It contains your values, your mission, your goals, and your unique offering.
Stage Three: A 30-minute call where I present the brand statement to you. You provide me with feedback and tell me what you're not sure about and I make the changes.
Stage Four: I create an action plan (your strategy) for achieving your goals which will include content ideas, and your offering (that thing you can do better than anyone else, what problems will you solve, and how); and, a brief competitor overview of people in your space - to inform and inspire you and to show you where you fit in the competitive landscape. I submit all documents to you for final approval.
Business Type
Startup, Small Business, Micro Business, Nonprofit, Personal$250
- Delivery Time 3 days
- Number of Revisions 2
- Number of Hours of Work 10
- Number of Versions 1
38 reviews
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BS
Bharat S.
Oct 16, 2024
Mock Call Training Sessions
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Bharat S.
Aug 28, 2024
Mock Call Training Sessions
AN
Antony N.
May 21, 2024
Copywriter for website targeted to architects, property developers and high net worth individuals
We hired James Hodges to help define our brand’s online presence, focusing on establishing the right tone of voice for our website. From the start, James showed a strong understanding of our needs and provided valuable guidance in shaping our brand’s voice.
James’s writing skills were impressive, and he delivered website copy that truly reflected our brand’s personality. His approach was professional, responsive, and working with James was enjoyable, making the collaboration smooth and efficient.
Unfortunately, due to a shift in our business focus, we had to pause the project. However, we were very pleased with James’s work and plan to continue working with him when we resume the project. We highly recommend James for his expertise in brand strategy and copywriting.
James’s writing skills were impressive, and he delivered website copy that truly reflected our brand’s personality. His approach was professional, responsive, and working with James was enjoyable, making the collaboration smooth and efficient.
Unfortunately, due to a shift in our business focus, we had to pause the project. However, we were very pleased with James’s work and plan to continue working with him when we resume the project. We highly recommend James for his expertise in brand strategy and copywriting.
SS
Simon S.
May 10, 2024
Branding and Marketing Strategy
James was extremely pleasant and helpful to work with. Very professional, all the work we needed and more delivered.
He created a full brand strategy for us and asked us questions we didn't know needed asking so not only did we receive what we wanted, we also gained a much better understanding of everything.
Would highly recommend and looking forward to working with him again in the future!
He created a full brand strategy for us and asked us questions we didn't know needed asking so not only did we receive what we wanted, we also gained a much better understanding of everything.
Would highly recommend and looking forward to working with him again in the future!
SD
Simon D.
Apr 2, 2024
Brand Strategist to accelerate growth for eco-friendly FMCG e-commerce business
James provided great strategic thinking and insight that has evolved our brand positioning significantly. He also helped build a marketing roadmap of tactics and primers that has set us on the path to successful implementation. He has made a very positive impact on our business.
About James
Brand and Content Strategy + Copywriting
100%
Job Success
Falmouth, United Kingdom - 7:10 pm local time
"We’re stuck on how to explain what makes us stand out."
"Our marketing feels stale. It’s not fresh or connecting with the right audiences."
"Our copy is inconsistent and doesn’t truly reflect who we are."
"We want to stand for something".
"Our campaigns just aren’t driving the sales or loyalty we’d hoped for."
"We’ve grown, and it's time for our marketing and communications to catch up."
If this is you. Then I can help.
Work with me, and I’ll combine thorough research, creative thinking, and strategic planning to uncover and articulate what makes your business stand out. Together, we’ll create marketing copy, content, messaging and a brand that feels sharp, authentic, and refreshingly effective—building loyalty, and most importantly of all, driving sales.
What I Offer
LinkedIn Posts. LinkedIn Brand building.
Content Ideas, Strategy, Copywriting and Ghostwriting.
Email campaigns and FB ads and Posts.
Pitches and Presentations
Branding and Launch Strategy
My Approach
Research-Driven Insights: I dig deep into your audiences, their needs, and the products and services they already trust. I uncover how your business fits into their lives and why they’ll care about what you offer.
Strategic Messaging: I’ll create or refresh your brand messaging, covering your purpose, vision, mission, values, positioning, key differentiators, buyer personas, and messaging architecture.
Shareable Gems: I find the nuggets of gold that make your business irresistible. These insights build loyalty, spark conversations, and set you apart from competitors.
Copy That Converts: Whether it’s email campaigns, LinkedIn posts, ads, or other formats, I write content that grabs attention, builds connection, and drives results.
Cross-Industry Inspiration: I borrow and adapt ideas from your competitors and other industries to find approaches that work for you.
**Visuals too? **
While I’m NOT a graphic designer, I understand how visuals and words work together and can make suggestions for the types of imagery that would work best for your brand.
Next Steps
Send me your website, emails, content calendar and tell me what you're struggling with.
Steps for completing your project
After purchasing the project, send requirements so James can start the project.
Delivery time starts when James receives requirements from you.
James works on your project following the steps below.
Revisions may occur after the delivery date.
Stage One: Interview
A 30 minute interview. I'll be finding out who you are, how you do things, and the things you love (and hate). The information in the call will be used to create your personal brand.
Stage Two: Putting the presentation together
I go away and build out your personal brand statement. This document of the presentation, I'lld goals and most importantly, will say where your personality and skills fit in the market, what problems you will solve, and how.