You will get a Soulful Brand Voice & Messaging Blueprint


Project details
Your brand voice is more than just how you sound —
it’s how people feel you.
This project helps you define and express your authentic tone of voice, messaging pillars, brand values, and emotional positioning — so every word in your business feels true and aligned.
I work with conscious entrepreneurs, coaches, creatives, and purpose-led brands who are ready to speak from their center — not from a script.
Through a clear and intuitive process, I’ll guide you to articulate your voice, your story, your essence — in a way that’s warm, grounded, and strategic.
You’ll receive a personalized Brand Voice Guide, tailored to your goals and energy.
Use it across your website, sales pages, emails, and content — so your brand sounds like you everywhere.
it’s how people feel you.
This project helps you define and express your authentic tone of voice, messaging pillars, brand values, and emotional positioning — so every word in your business feels true and aligned.
I work with conscious entrepreneurs, coaches, creatives, and purpose-led brands who are ready to speak from their center — not from a script.
Through a clear and intuitive process, I’ll guide you to articulate your voice, your story, your essence — in a way that’s warm, grounded, and strategic.
You’ll receive a personalized Brand Voice Guide, tailored to your goals and energy.
Use it across your website, sales pages, emails, and content — so your brand sounds like you everywhere.
Industry
Education, Environmental, Health & Wellness, Nonprofit, OtherLanguage
English, GermanWhat's included
| Service Tiers |
Starter
$99
|
Standard
$199
|
Advanced
$333
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 7 days |
Number of Revisions | 1 | 2 | 3 |
Mission & Vision Statement | |||
Brand Narrative | - | ||
Target Audience & Positioning | - | ||
Voice & Tone Guidelines | |||
Brand Design Guidelines | - | - | |
Business Name & Slogan | - | - |
Optional add-ons
You can add these on the next page.
Additional Revision
+$25
15-min Voice Kickoff Call
(+ 1 Day)
+$33
Matching About Page Copy
(+ 3 Days)
+$77
Energetic Brand Design Guidelines
(+ 3 Days)
+$77Frequently asked questions
About Leo
Soulful Copywriting | Brand Messaging | Authentic Website Texts
Meerbusch, Germany - 8:51 pm local time
I’m a soulful copywriter & messaging guide helping conscious entrepreneurs, coaches, creatives, and brands express their essence in words that work.
Whether you’re launching a new offer, refining your brand, or struggling to put your truth into copy – I help you find language that aligns with your values and converts the right people.
My style:
• Real, warm, intelligent
• Emotionally resonant & strategically grounded
• Brand-aligned, never buzzwordy
I write:
– About Me pages that feel like you
– Sales & landing pages that guide without pushing
– Brand messaging systems & tone of voice guides
– Email sequences that nurture & activate
I've worked with coaches, facilitators, brand designers, and heart-led entrepreneurs across Europe and beyond — helping them articulate their voice in a way that feels aligned and actionable.
My work is intuitive yet precise – I translate who you are into words that land.
New to Upwork – but not to this work.
If you're looking for someone who truly listens and writes with clarity and care – let’s talk.
Send me a message, and let’s explore if it’s a match.
Steps for completing your project
After purchasing the project, send requirements so Leo can start the project.
Delivery time starts when Leo receives requirements from you.
Leo works on your project following the steps below.
Revisions may occur after the delivery date.
Discovery & Intention Setting
I’ll review your responses (or voice notes) to understand your vision, values, tone, and energetic presence. We’ll clarify your intention for this voice & messaging guide.
Voice Tuning & Messaging Foundation
I’ll begin shaping your tone of voice, mission, and messaging pillars based on your answers and my intuitive listening. This is where your essence meets clarity.