You will get Brand Identity and Logo Design for Your Startup

Project details
Want your brand to stand out in a sea of competitors?
Hi, I am Shruti, a top-rated talent here on Upwork. With over 4 years of experience, I specialize in creating brands that not only look great but also convey the right message to your audience.
What’s Included in the Package:
• Logo Design: A captivating and versatile logo that represents your brand's essence.
• Color Palette: Carefully selected colors that evoke the right emotions and align with your brand.
• Typography: Unique and suitable fonts that enhance your brand's message and readability.
• Brand Guidelines: A comprehensive guide on how to use your brand elements consistently.
• Brand Consistency: Ensuring the packaging aligns with your brand identity.
Keywords to find me:
Branding for Startups, Brand Strategy, Brand Identity, Logo Design, Visual Branding, Brand Positioning, Brand Development, Brand Naming, Brand Messaging, Brand Guidelines, Brand Voice, Brand Personality, Market Research, Competitive Analysis, Target Audience, Value Proposition, Brand Storytelling, Brand Equity, Digital Branding, Online Presence, Social Media Branding, Content Marketing, Brand Awareness, Brand Differentiation, Branding Trends
Hi, I am Shruti, a top-rated talent here on Upwork. With over 4 years of experience, I specialize in creating brands that not only look great but also convey the right message to your audience.
What’s Included in the Package:
• Logo Design: A captivating and versatile logo that represents your brand's essence.
• Color Palette: Carefully selected colors that evoke the right emotions and align with your brand.
• Typography: Unique and suitable fonts that enhance your brand's message and readability.
• Brand Guidelines: A comprehensive guide on how to use your brand elements consistently.
• Brand Consistency: Ensuring the packaging aligns with your brand identity.
Keywords to find me:
Branding for Startups, Brand Strategy, Brand Identity, Logo Design, Visual Branding, Brand Positioning, Brand Development, Brand Naming, Brand Messaging, Brand Guidelines, Brand Voice, Brand Personality, Market Research, Competitive Analysis, Target Audience, Value Proposition, Brand Storytelling, Brand Equity, Digital Branding, Online Presence, Social Media Branding, Content Marketing, Brand Awareness, Brand Differentiation, Branding Trends
Business Type
Startup, Small Business, Micro Business, Nonprofit, Midsize Business, Large Business, PersonalWhat's included
| Service Tiers |
Starter
$150
|
Standard
$250
|
Advanced
$500
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 7 days |
Number of Revisions | 0 | 1 | 2 |
Number of Hours of Work | 10 | 15 | 20 |
Number of Versions | 1 | 2 | 3 |
Source Files | |||
Logo Transparency | |||
High Resolution | |||
3D Image | - | - | - |
Stationery Design | - | - | |
Vector File | - |
Optional add-ons
You can add these on the next page.
Additional Revision
+$50
Additional Hour of Work
+$30
12 reviews
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VD
Vishal D.
Jun 10, 2025
Packaging Design Project for a Spice Co. in Vancouver Canada
Shruti made a positive contribution to our packaging project. She gave brilliant ideas for the conceptualization of our packaging design and supported the project throughout to bring it to life. Shruti has a very good grasp of label design concepts and technicalities.
It was pleasant working with her, and Shruti was kind, communicative, and understanding of our needs.
It was pleasant working with her, and Shruti was kind, communicative, and understanding of our needs.
AJ
Aditya J.
Mar 18, 2025
Branding redesign
KG
Kapil G.
Mar 17, 2025
as per your proposal.
Be prepared to engage deeply! This designer asks thoughtful questions to fully understand your requirements, which makes the design process incredibly effective. Once she grasps the concept, she delivers a variety of exceptional options, making it challenging to choose just one. Truly one of the most gifted designers we've had the pleasure of working with.
KG
Kapil G.
Dec 18, 2024
30 minute consultation
Creative and Knowledgeable, will work again
ZM
Zach M.
Apr 12, 2024
Initial Brand & Packaging Design
This is the 2nd time I worked with Shruti. There definitely will be more!
About Shruti
Senior Brand and Packaging Designer
100%
Job Success
Gurugram, India - 3:10 am local time
If you're launching a consumer product, I design the complete visual system: brand identity, product packaging, and Shopify storefront. Everything built as one cohesive story, not three disconnected pieces from three different freelancers.
What I design:
— Product Packaging & Label Design (print-ready, dieline-accurate, press-ready files)
— Brand Identity & Logo Design (logo, color system, typography, brand guidelines)
— Shopify Store Design & Development (custom-coded, conversion-focused, no templates)
— Product Mockups & Lifestyle Imagery (realistic renders for listings and ads)
Industries I work in:
Beauty & skincare · Food & beverage · Supplements & wellness · Pet products · Home care · Beverages & spirits
Tools: Adobe Illustrator · Photoshop · InDesign · Figma · Shopify · Claude Code
100% Job Success Score. I've designed packaging that went to print and built Shopify stores from scratch — not just concepts. Clients come back because the work is accurate, on-brand, and ready to use on day one.
If you're preparing for a product launch, rebrand, new SKU expansion, or Amazon/DTC listing refresh — message me with your timeline and I'll tell you exactly how I can help.
Steps for completing your project
After purchasing the project, send requirements so Shruti can start the project.
Delivery time starts when Shruti receives requirements from you.
Shruti works on your project following the steps below.
Revisions may occur after the delivery date.
Initial Consultation
We'll start with a detailed discussion to understand your business, target audience, and brand vision.
Research & Analysis
I'll conduct thorough market research and analyze your competitors' branding strategies.


