You will get a Tone of Voice Guide so your brand sounds like itself everywhere.
Project details
Your brand might look right. But if it sounds wrong, inconsistent, generic, or like someone else entirely, people will not trust it.
Tone of voice is not about being quirky or clever. It is about being consistent. It is the difference between a brand that feels put-together and one that feels like it is still figuring itself out.
This service gives your brand a defined voice, one that works across your website, your content, your emails, and your pitch. Not a vague mood board. Not a list of adjectives. A structured guide that tells you exactly how your brand sounds, what language it uses, and what it never says.
I build it through analysis, not opinion. I study your current communication, your audience's language, and the space you operate in. Then I give you a document you can hand to a copywriter, use yourself, or apply immediately to everything you write.
If you are tired of your brand sounding different every time someone touches it, this is the fix.
Tone of voice is not about being quirky or clever. It is about being consistent. It is the difference between a brand that feels put-together and one that feels like it is still figuring itself out.
This service gives your brand a defined voice, one that works across your website, your content, your emails, and your pitch. Not a vague mood board. Not a list of adjectives. A structured guide that tells you exactly how your brand sounds, what language it uses, and what it never says.
I build it through analysis, not opinion. I study your current communication, your audience's language, and the space you operate in. Then I give you a document you can hand to a copywriter, use yourself, or apply immediately to everything you write.
If you are tired of your brand sounding different every time someone touches it, this is the fix.
Industry
Education, Environmental, Media & Entertainment, Nonprofit, Technology & InternetLanguage
English, MacedonianWhat's included
| Service Tiers |
Starter
$155
|
Standard
$265
|
Advanced
$415
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 8 days |
Number of Revisions | 0 | 0 | 0 |
Mission & Vision Statement | - | - | - |
Brand Narrative | - | - | - |
Target Audience & Positioning | - | - | - |
Voice & Tone Guidelines | - | - | - |
Brand Design Guidelines | - | - | - |
Business Name & Slogan | - | - | - |
Optional add-ons
You can add these on the next page.
Input Re-run
(+ 2 Days)
+$85
30-Min Strategy Call
(+ 1 Day)
+$65
Voice in Action Pack
(+ 1 Day)
+$65Frequently asked questions
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CR
Charlie R.
Sep 24, 2025
Finalised Preset Ads
Would definitely recommend!! Great brainstorming & execution
CR
Charlie R.
Jun 7, 2025
Page Layout Designs
TA
Tatum A.
Apr 23, 2025
Brand Consultant for Children's Publishing Company
Borjan is a thoughtful, professional, and highly talented designer. He brought a lot of intention and care to the project, communicated consistently, and delivered work on time. His branding presentation was beautifully put together, and it’s clear that he takes pride in both his process and execution.
While the creative direction ultimately wasn’t the right fit for my brand, I want to be clear that Borjan’s work is high quality and deeply considered. He listens, he explains his choices thoroughly, and he’s an absolute pleasure to collaborate with. If you’re looking for a designer who’s organized, strategic, and serious about delivering professional results—Borjan is an excellent choice.
While the creative direction ultimately wasn’t the right fit for my brand, I want to be clear that Borjan’s work is high quality and deeply considered. He listens, he explains his choices thoroughly, and he’s an absolute pleasure to collaborate with. If you’re looking for a designer who’s organized, strategic, and serious about delivering professional results—Borjan is an excellent choice.
CR
Charlie R.
Mar 8, 2025
Spine Typography & Page Design ✨
Borjan did amazing, as always!! Would highly recommend:)
CR
Charlie R.
Jan 16, 2025
Design Typography for my Photography Book Cover
Amazing Designer 100% Recommend
About Borjan
Brand Identity & Strategy Designer | Clarity Driven Rebrands
100%
Job Success
Skopje, North Macedonia - 4:03 am local time
I work with founders, creatives, NGOs, and small teams whose brands look okay but attract the wrong clients, feel inconsistent, or don’t convert. I combine brand strategy and identity design so your positioning, messaging, and visual identity finally point in the same direction.
What I actually do:
- brand clarity and positioning
- strategic brand naming
- brand identity and logo design
- visual systems
- brand guidelines.
The outcome: a brand that is easier to explain, easier to use across your website and social channels, and harder for the wrong clients to misunderstand.
My process is diagnosis‑first: I audit what you have, name what’s misaligned, and propose one clear direction instead of ten random options. Then I turn that into a focused identity system (logo, typography, color, layout rules, examples) so you & your team can make consistent decisions without guessing.
If you’re looking for fast, cheap decoration, I’m not your guy. If you want a brand that holds under pressure, in decks, websites, pitches, and campaigns, send me your current materials and I’ll tell you where the wobble is and how we can fix it.
Steps for completing your project
After purchasing the project, send requirements so Borjan can start the project.
Delivery time starts when Borjan receives requirements from you.
Borjan works on your project following the steps below.
Revisions may occur after the delivery date.
Intake & Tone Audit
I read your current copy and existing materials to map where your voice is now — consistent, scattered, or somewhere in between.
Audience & Context Analysis
I identify the tone your audience responds to and the register that builds trust in your specific space.