You will get a unique and relevant brand personality and positioning
Project details
Your brand is more than a name and a logo!
If you want your brand to stand out in the crowd, but need guidance to understand your audiences, find your brand's unique positioning and voice, or tell a compelling story - I can help.
By combining psycho-social analysis and modeling with the Golden Circle method, we can grow your brand into a hero worthy of many stories.
You will receive:
- A psycho-social analysis of your target audiences - their motivations, needs, desires and aspirations relevant to your brand (demographics should be provided by you)
- Your brand positioning - formulated as a single sentence including the intended audience (the WHO) main benefit (the WHY), the solution or method to provide it (the HOW) and the additional reasons or functional benefits (the WHAT).
- Depending on the selected tier, brand narrative and communication guidelines - to help you and your collaborators develop campaigns and content to promote your brand.
I have developed this process in over a decade of working in communication strategy, mostly in healthcare, wellness, and medical fields, targeting general and professional audiences.
I hope to hear from you!
If you want your brand to stand out in the crowd, but need guidance to understand your audiences, find your brand's unique positioning and voice, or tell a compelling story - I can help.
By combining psycho-social analysis and modeling with the Golden Circle method, we can grow your brand into a hero worthy of many stories.
You will receive:
- A psycho-social analysis of your target audiences - their motivations, needs, desires and aspirations relevant to your brand (demographics should be provided by you)
- Your brand positioning - formulated as a single sentence including the intended audience (the WHO) main benefit (the WHY), the solution or method to provide it (the HOW) and the additional reasons or functional benefits (the WHAT).
- Depending on the selected tier, brand narrative and communication guidelines - to help you and your collaborators develop campaigns and content to promote your brand.
I have developed this process in over a decade of working in communication strategy, mostly in healthcare, wellness, and medical fields, targeting general and professional audiences.
I hope to hear from you!
Industry
Health & Wellness, Medical & PharmaceuticalLanguage
English, RomanianWhat's included
| Service Tiers |
Starter
$320
|
Standard
$480
|
Advanced
$560
|
|---|---|---|---|
| Delivery Time | 4 days | 4 days | 6 days |
Number of Revisions | 1 | 2 | 2 |
Mission & Vision Statement | - | - | - |
Brand Narrative | - | ||
Target Audience & Positioning | |||
Voice & Tone Guidelines | - | - | |
Brand Design Guidelines | - | - | - |
Business Name & Slogan | - | - | - |
About Ioana Georgiana
Build powerful brands, efficient campaigns and meaningful stories
Bucharest, Romania - 10:14 pm local time
I’ve achieved the best results by combining the Golden Circle method with psycho-social analysis, and communicating the motivations, methods and solutions offered by your brand, in the most interesting, unique and insightful ways.
As your communication strategist, I offer you expert guidance to find your brand’s unique voice, stories and solutions, in a stress-free, efficient process.
I've developed this process in over a decade of working in advertising and studying marketing and psychology. I started in the FMCG industry, and later moved into Pharma and Healthcare communication. My experience ranges from Project Manager, to Research & Strategy Specialist, and Content Creator. I’ve built brands, campaigns and content targeting general and professional audiences (especially healthcare professionals), B2B and B2C.
My favorites are the educational campaigns, because I believe brands can bring positive changes in the world. Some of my dearest projects won important awards: Silver Effie in Pharma Category, AdAge Impact in Healthcare Marketing Award, and Bronze Internationalist Award for Innovation in Media.
But my most important achievements come from obtaining real-life results, and helping you build a strong and lasting brand.
Shall we build together?
Steps for completing your project
After purchasing the project, send requirements so Ioana Georgiana can start the project.
Delivery time starts when Ioana Georgiana receives requirements from you.
Ioana Georgiana works on your project following the steps below.
Revisions may occur after the delivery date.
1. Understand the context and requirements
To start the project you will need to answer a list of questions, and later, if necessary we can have a chat to clarify your needs before I start working. It's very important that we are both very clear on your requirements from the start.
2. Create an outline
Depending on the tier your select, I will send you the schematics of your target audiences, brand positioning etc. I will then wait for your feedback to confirm or change the direction.