You will get an expert heuristic UX audit of your online store to boost conversion rates
Project details
Don't redesign your store blindly—fix what's actually broken.
Throughout my career, I've seen countless successful stores on platforms like Shopify leave money on the table simply because they don't fully utilize their platform's native UX potential. Most designers focus on making things "pretty," but I focus on what makes users buy.
My e-commerce UX audit is a senior-level analysis designed to uncover friction points in your navigation, product pages, and checkout flow. This service empowers you to make targeted, high-impact improvements to boost sales without the massive cost of a full website redesign. Alternatively, if a redesign is already in your plans, this audit serves as an essential third-party expert review to gather critical data before you start building.
What sets this service apart is the deliverable. You won't get a boring text document—you get a prioritized, developer-ready Notion database (and an Executive PDF) with real-world examples, hypotheses, and "Quick Wins" you can implement and test immediately.
Throughout my career, I've seen countless successful stores on platforms like Shopify leave money on the table simply because they don't fully utilize their platform's native UX potential. Most designers focus on making things "pretty," but I focus on what makes users buy.
My e-commerce UX audit is a senior-level analysis designed to uncover friction points in your navigation, product pages, and checkout flow. This service empowers you to make targeted, high-impact improvements to boost sales without the massive cost of a full website redesign. Alternatively, if a redesign is already in your plans, this audit serves as an essential third-party expert review to gather critical data before you start building.
What sets this service apart is the deliverable. You won't get a boring text document—you get a prioritized, developer-ready Notion database (and an Executive PDF) with real-world examples, hypotheses, and "Quick Wins" you can implement and test immediately.
Main Type
Landing Pages, Web Apps, WebsiteFile Format
PDF, OtherWhat's included
| Service Tiers |
Starter
$150
|
Standard
$300
|
Advanced
$400
|
|---|---|---|---|
| Delivery Time | 5 days | 7 days | 10 days |
Number of Pages | 2 | 5 | 5 |
Number of Revisions | 0 | 0 | 0 |
Source Files | - | - | - |
Commercial Use | - | - | - |
Convert to HTML/CSS | - | - | - |
Responsive Design | - | - | - |
Interactive Mockup | - | - | - |
About Yurii
UI UX Designer, eCommerce Design, UI UX Audit
Lviv, Ukraine - 8:19 am local time
👋About Me
Who’s Behind the Audit
Hi, I’m Yurii, a UI/UX Designer specializing in eCommerce UX since 2021.
I work with online stores of all sizes — from full redesigns to targeted UX improvements that remove friction and improve conversion. I constantly study leading eCommerce brands, UX research, and real-world redesign cases that deliver measurable results.
Before moving fully into UI/UX, I spent 10+ years as a designer in a large retail hypermarket chain (Epicentr), working directly inside physical stores. This gave me deep insight into real customer behavior, decision-making, and friction points at the moment of purchase — experience many digital-only designers don’t have.
Today, I combine offline retail psychology + modern eCommerce UX practices to help online stores grow without unnecessary redesigns.
👉What I Offer
Heuristic UI/UX Audit for eCommerce Stores
Most online stores today run on solid platforms like Shopify, WooCommerce, Magento, Webflow, BigCommerce, and others.
The problem is rarely the platform — it’s how content, structure, and UX patterns are used.
Instead of jumping into a costly redesign, I offer a heuristic UI/UX audit:
✔️I walk through your store as a real customer
✔️From homepage → product pages → cart → checkout
✔️On desktop and mobile
I identify usability issues, friction points, and missing information that block conversions — and suggest practical improvements based on UX best practices and real eCommerce examples.
No user testing. No guesswork.
Just a professional expert review grounded in experience.
📦What You’ll Get
Deliverables
You’ll receive a clear, structured UX audit that shows what’s wrong, why it matters, and how to fix it.
Included:
✔️ A visual UX Audit presentation (PDF format)
✔️ 20 critical UX issues with:
• Problem explanation
• Why it hurts usability or conversion
• Severity level (what to fix first)
• Screenshot of the issue
• Recommendation + example of a successful solution
✔️ Up to 10 additional minor issues (short format, for awareness)
✔️ A well-organized Notion database detailing all identified UX issues:
• Filter by severity
• Page / site area
• Impact area (usability, trust, design, functionality)
• Device (mobile / desktop)
This gives you a clear action plan, not just observations.
🛒Who This Audit Is For
Is This Right for You?
This service is perfect if:
✔️You own an online store but can’t hire a full-time designer yet
✔️Your store runs on a CMS and you want maximum results using existing tools
✔️You feel something is “off” but don’t know exactly what
✔️You plan a redesign and want expert validation before investing
✔️You want clear explanations, not just “make it prettier”
🤝 How We’ll Collaborate
A Simple & Transparent Process
1. Let's Connect: You message me to discuss your store’s current challenges, expectations, and timing.
2. Project Setup: I set up the contract on Upwork for your approval to keep everything official and secure.
3. Frictionless Discovery: No tedious forms! I conduct a quick preliminary review of your store and ask a few targeted questions directly in our chat, tailored specifically to your niche, market, and goals.
4. Deep-Dive Analysis: I thoroughly review your website (desktop & mobile), focusing on key conversion pages (Homepage, Product Pages, Checkout, etc.).
5. Structuring the Findings: I document the issues:
• Top 20 critical friction points (detailed analysis with actionable fixes)
• Up to 10 minor UX issues (quick wins)
6. Delivery: You receive:
• A clear, visual UX Audit presentation in PDF format.
• A well-organized Notion database containing the complete list of all identified issues and recommendations.
7. Post-Audit Support: We have a follow-up chat to answer any questions and ensure you know exactly what to do next.
🚀Ready to Improve Your Store’s UX?
If you want clear insights, practical fixes, and a better buying experience for your users, this audit will give you a strong foundation — without forcing a full redesign.
📩 Send me a message and tell me about your store.
Let’s uncover what’s holding your conversions back.
Steps for completing your project
After purchasing the project, send requirements so Yurii can start the project.
Delivery time starts when Yurii receives requirements from you.
Yurii works on your project following the steps below.
Revisions may occur after the delivery date.
Discovery & Strategy Alignment
I will carefully review your submitted requirements, business goals, and pain points. If necessary, I will reach out with a few clarifying questions to ensure the audit is perfectly aligned with your target audience.
Deep-Dive UX Evaluation (Mobile & Desktop)
I will conduct a comprehensive heuristic analysis of your key user journeys (Catalog, Product Page, Cart, Checkout). I will simulate real user scenarios to identify friction points and conversion blockers.