You will get an Incredible Brand Strategy🚩✨
Top Rated
Project details
✍️ In the words of Barbara Kruger, “I shop, therefore I am.” It’s a sharp truth—people don’t just buy products; they buy into ideas, identities, and values. That’s why brand strategy starts with positioning. Before you can build recognition, loyalty, or influence, you need a clear, compelling space in the market—one that aligns with your audience’s needs and aspirations.
Brand strategy is the blueprint that brings positioning to life. It defines not just where you stand, but how you communicate, connect, and grow. Every touchpoint, from messaging to visuals, should reinforce a consistent, intentional identity.
🚀 My Approach:
📊 Persona/positioning strategy: I base your positioning strategy on your market research to build a brand persona
💡Questionnaire: Let's break down the fundamentals of your offering
✅ Rough draft: Our first version of your brand persona
✅ Good copy: Our second version
🎯 Final polished copy: Need more tweaks? Let's adjust the fine details
Brand strategy is the blueprint that brings positioning to life. It defines not just where you stand, but how you communicate, connect, and grow. Every touchpoint, from messaging to visuals, should reinforce a consistent, intentional identity.
🚀 My Approach:
📊 Persona/positioning strategy: I base your positioning strategy on your market research to build a brand persona
💡Questionnaire: Let's break down the fundamentals of your offering
✅ Rough draft: Our first version of your brand persona
✅ Good copy: Our second version
🎯 Final polished copy: Need more tweaks? Let's adjust the fine details
Industry
Education, Government & Public Sector, Medical & Pharmaceutical, Retail & Wholesale, Technology & InternetLanguage
EnglishWhat's included
| Service Tiers |
Starter
$1,225
|
Standard
$1,975
|
Advanced
$3,625
|
|---|---|---|---|
| Delivery Time | 10 days | 20 days | 25 days |
Number of Revisions | 0 | 0 | 0 |
Mission & Vision Statement | - | - | - |
Brand Narrative | - | ||
Target Audience & Positioning | |||
Voice & Tone Guidelines | - | - | |
Brand Design Guidelines | - | - | - |
Business Name & Slogan | - | - | - |
Optional add-ons
You can add these on the next page.
Mission & Vision Statement
(+ 2 Days)
+$100
Brand Narrative
(+ 7 Days)
+$775
Voice & Tone Guidelines
(+ 9 Days)
+$1,425
Business Name & Slogan
(+ 5 Days)
+$955
Brand name
(+ 4 Days)
+$775
Market research
(+ 7 Days)
+$3,075
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Taylor M.
Jul 24, 2025
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10/10 Experience! Rachel was so amazing to work with. She’s honest, hardworking, and really pays attention to the small details, which is hard to find!
I hired her to help with software prompts, testing, and improving our systems. She did such an amazing job. Her price might seem high to some, but let me just say.. I can't tell you how much time and money she saved me. It would've been extremely difficult to find another 'Rachel' to do the job like how she did. She worked fast and stayed focused, even starting super early in the morning.
What I liked most was how real she was. If she felt tired or off, she’d tell me so she could give her best work. She wasn’t in it just for money - she truly cared about giving us great results.
I hired her to help with software prompts, testing, and improving our systems. She did such an amazing job. Her price might seem high to some, but let me just say.. I can't tell you how much time and money she saved me. It would've been extremely difficult to find another 'Rachel' to do the job like how she did. She worked fast and stayed focused, even starting super early in the morning.
What I liked most was how real she was. If she felt tired or off, she’d tell me so she could give her best work. She wasn’t in it just for money - she truly cared about giving us great results.
MK
Monica K.
Jul 4, 2025
Tagline/Slogan Copywriting
Great experience! thank you very much for your patience
AR
Arthur R.
Jun 20, 2025
Consult for Expert copywriter and brand strategy for DJ company
Wow! We consulted with Rachel on our brand strategy and website copy. Her ability to find areas for improvement and give high-value input is outstanding. Also, her level of enthusiasm, patience and care is superior to any freelancer we’ve worked with on Upwork. Having hired her previously, we can verify that she’s 100% ethical and integrity-oriented. At all times, she serves you her full bandwidth for the best output and results. Absolutely remarkable!
About Rachel
Expert Copywriter | AI Tester & Prompt Engineer
100%
Job Success
Vaughan, Canada - 12:02 pm local time
If your brand has a communication problem, I fix it.
___________________________
✅🔺MOST FREQUENTLY-ASKED QUESTIONS 🔺✅
The top question I always get? "What are your metrics like?" Great question! But before we talk shop, let’s be clear on what I won't be saying.
There's a 0% chance I'll be dropping cringey buzz terms like “move the needle” or “conversion optimization” just to impress you.🙄
I’m also not going to copy and paste my clients’ reviews—you can snoop them in my work history—and they’re all exceptional.
I'm also not boasting about the time my landing page earned a gazillion-jillion dollars—yawn...
🥇Here’s a REAL ROI story: I helped a startup haircare brand with a 1,400-subscriber list generate $6,000 in revenue selling low-ticket products. Each email averaged about $500, with consistent 60% open rates. I also have the screenshots.
__________________________
✅🔺 MY APPROACH🔺✅
In today’s landfill of cheesy, over-polished AI writing, I bring nuanced communication solutions that are human, conversion-focused, on-brand—and built to scale.
I work across two lanes: training and evaluating AI systems for language and reasoning quality, or designing AI-driven communication strategies that scale brand voice.
When strategy is the goal, I build a paired system: custom AI voice & tone guidelines—covering details like rhythm, imagery and diction—alongside a brand blueprint that articulates audience psychology, values and story. Together, these two deliverables instruct AI to think and communicate like your brand, keeping content human, consistent, and on-brand as it scales.
Yes, it’s as cool as it sounds.
Steps for completing your project
After purchasing the project, send requirements so Rachel can start the project.
Delivery time starts when Rachel receives requirements from you.
Rachel works on your project following the steps below.
Revisions may occur after the delivery date.
Phase 1 - Getting to know your brand
Phase 1 is a lot like dating -- I’ll ask you a lot of questions and do some recon on your needs and goals. Except unlike dating, I’ll never start slacking once I get comfortable in our relationship.
Phase 2- The courtship
Our first draft is a vision in progress. We're still trying to nail the creative parameters. I’ll start working on a rough outline to streamline my brainstorming process. Along the way, I'm tapping into the psyche of your target audience.