You will get brand storytelling that attracts the right clients and inspires creatives
Project details
You will get a Brand Platform that will consolidate your brand identity & marketing messages, and inspire creatives to make impactful work across all your touchpoints. For years, I've worked with such brands as P&G, Moncler, and Lamborghini as well as with digital startups on a strict timeline – and I will use the learnings to help you reach your business goals.
Brand Platform is a concise portrait of what your business aspires to be, and it is informed by analytical data on your customer, competition, and context as well as by the internal drivers, ambitions, and mission of your company. When you have your Narrative and your guidelines set up, it will get so much easier to brief creative talent on the most challenging tasks, and to make business decisions that amplify your brand value instead of diluting it.
My specialty is my "poetic" sensitivity on top of my analytical and strategic skills. I can find an uncharted territory in your cultural context and turn it into a fruitful terrain for your ambitions and values. I operate with analytical data – as well as with hopes, dreams, and personal experiences that fuel you. Share them with me to create your own brand story.
Brand Platform is a concise portrait of what your business aspires to be, and it is informed by analytical data on your customer, competition, and context as well as by the internal drivers, ambitions, and mission of your company. When you have your Narrative and your guidelines set up, it will get so much easier to brief creative talent on the most challenging tasks, and to make business decisions that amplify your brand value instead of diluting it.
My specialty is my "poetic" sensitivity on top of my analytical and strategic skills. I can find an uncharted territory in your cultural context and turn it into a fruitful terrain for your ambitions and values. I operate with analytical data – as well as with hopes, dreams, and personal experiences that fuel you. Share them with me to create your own brand story.
Industry
Environmental, Financial Services, Health & Wellness, Retail & Wholesale, Technology & InternetLanguage
English, RussianWhat's included
| Service Tiers |
Starter
$498
|
Standard
$988
|
Advanced
$1,260
|
|---|---|---|---|
| Delivery Time | 15 days | 28 days | 40 days |
Number of Revisions | 1 | 3 | 3 |
Mission & Vision Statement | - | - | |
Brand Narrative | |||
Target Audience & Positioning | |||
Voice & Tone Guidelines | |||
Brand Design Guidelines | - | ||
Business Name & Slogan | - | - | - |
Optional add-ons
You can add these on the next page.
Business Name & Slogan
(+ 5 Days)
+$80
Customer Experience Guidelines
(+ 8 Days)
+$120About Lyubov
Brand strategist | Emotional Brand Positioning & Cultural Research
Milano, Italy - 11:46 am local time
Today, I'm helping up-and-coming businesses and solopreneurs tell their story and compete globally. 🌲 Raised in the forests of the Ural mountains & educated in the Old World, I bring a fresh perspective and a little fairytale to every project.
How can I help you?
🔭 Understand your target customer and your competitive arena: as a skilled and efficient cultural researcher, I can parse loads of conversations, trend signals and competitor communication channels to help you define the most important customer needs and fruitful positioning strategies
🏹 Brand Strategy & Positioning: brand-building is a craft somewhere between exact science and wild creative imagination, and I can help you with both. We will build your myth based on objective facts and your deepest beliefs. And it will be epic.
🌅 Brand Identity creation: I use the brand strategy to create the universe of your brand: in the visual realm and beyond. Thanks to my diverse experience in the fields of product design and experience design, I can offer new, creative ways to engage with your customers beyond the digital realm.
🗯️ Content & Communication: I create high-level content strategies for companies and personal brands to help you make content that shows your personality and attracts your target.
Why choose me:
📖 Science nerd: in conversations with friends, I'm that annoying person asking "but do you have data to support this affirmation"? I love statistics, surveys, and facts.
In my work, I make sure that my clients base their strategies on objective reality, instead of the ideas pulled out of thin air.
🐲 Multi-cultural mythologist: I see dreams in English, Russian, and Italian. I get my inspiration from my trips from East to West, from pop culture as well as ancient myths and epic works of classic literature. I can make anything inspiring and fresh.
What my clients say:
- "Lyubov's perspectives are always unusual and stimulating!" - Elena Lambertucci, Client director at Landor
- "I'm really impressed with the speed and quality of your research" - Lisa Pelagatti, Remida studio
- "I have been working with Liubov with few projects in 2023 and 2024.
There are 3 things that I appreciate about our collaboration:
1. She has focus and grit. She can deliver fast, keeping high quality.
2. Ability to move across different industries
3. A blend of rational firepower and emotional sensitivity
Working together has proven to be effective, fun and enriching! I would definitely recommend her services for any brand and content assignment."
- Giuseppe Tamola, business advisor
Let's start creating your epic story! 🌊
Steps for completing your project
After purchasing the project, send requirements so Lyubov can start the project.
Delivery time starts when Lyubov receives requirements from you.
Lyubov works on your project following the steps below.
Revisions may occur after the delivery date.
Assessment
1. Receive and assess the brief, the existing research, and data 2. Schedule an interview with decision-maker(s) to understand deeper drivers
Research for brand positioning
1. Research the target to find out the unanswered emotional needs 2. Research the competitive context 3. Define a target profile and the 2-3 positioning hypothesis with their implications 4. Incorporate the client feedback and define the positioning