You will get Brand Voice & Tone Guide to Crystallize your Brand Messaging & to Stand Out
Top Rated
Top Rated
Project details
Scared of sounding like everyone else online?
You should be.
You’ve poured your heart into creating world-changing offers—they deserve a voice that’s authentically you.
Meet the Brand Voice Guide—your roadmap to Brand Strategy, Brand Positioning, and Brand Identity that sets you apart from the competition.
With a Brand Voice Guide, you can:
✨ Stand out with a distinct, memorable tone
🚀 Launch offers with confidence and consistency
📝 Create content that feels effortlessly on-brand
🔍 Use Market Research & Competitive Analysis to refine your messaging
📢 Ensure every team member speaks your brand’s language
I work with Startups, Entrepreneurs, Local Businesses, Personal Brands, and Influencers to craft unique, compelling voices.
Curious? Check out my portfolio for real-world samples.
Ready to own your voice? Click "Continue" to get started!
You should be.
You’ve poured your heart into creating world-changing offers—they deserve a voice that’s authentically you.
Meet the Brand Voice Guide—your roadmap to Brand Strategy, Brand Positioning, and Brand Identity that sets you apart from the competition.
With a Brand Voice Guide, you can:
✨ Stand out with a distinct, memorable tone
🚀 Launch offers with confidence and consistency
📝 Create content that feels effortlessly on-brand
🔍 Use Market Research & Competitive Analysis to refine your messaging
📢 Ensure every team member speaks your brand’s language
I work with Startups, Entrepreneurs, Local Businesses, Personal Brands, and Influencers to craft unique, compelling voices.
Curious? Check out my portfolio for real-world samples.
Ready to own your voice? Click "Continue" to get started!
Industry
Education, Environmental, Health & Wellness, Real Estate, Retail & WholesaleLanguage
English, SpanishWhat's included $2,999
These options are included with the project scope.
$2,999
- Delivery Time 21 days
- Number of Revisions 3
- Mission & Vision Statement
- Brand Narrative
- Target Audience & Positioning
- Voice & Tone Guidelines
- Brand Design Guidelines
- Business Name & Slogan
Optional add-ons
You can add these on the next page.
Direction On How-to Use
(+ 2 Days)
+$99
26 reviews
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HS
Helen S.
Jun 5, 2026
Paid UX research interview – freelance copywriter / email marketer
We were very fortunate to work with Winifred. Her copywriting expertise was especially valuable to us — a deep understanding of the process, a real sense of the market, and a consistent focus on the client's business goals genuinely helped us accomplish what we set out to do. A warm and professional collaboration. Highly recommend!
SV
Sam V.
Feb 12, 2026
30 minute consultation
Flexible, reliable, knowledgeable and organized! Plan to continue working with her.
DM
Darius M.
Sep 10, 2025
Copywriter – VSL Landing Page & Script
Winnie was fantastic to work with. She brought great energy, took the time to really understand my project, and her detailed notes showed how invested she was. The copy turned out excellent after just a few small tweaks. I’d definitely hire her again for future projects
RS
Robert S.
Aug 15, 2025
Marketing and Sales
Winifred is a very talented writer and marketer. She is very responsive and she will go out of way to assist people. I especially liked her email copy. It was interesting and her CTA’s were right on. I will hire Miss Winnie again.
PI
Pepple I.
Jun 16, 2025
Brand Voice and Tone Development Specialist
"amazing, fantastic, professional. would work with again without a doubt"
About Winifred
Creative Strategist | Email Marketing Specialist | Brand Storyteller
100%
Job Success
Lagos, Nigeria - 4:52 pm local time
Did you know customer trust is at an all-time low, down by nearly 50%?
You might be thinking, “So what?”
Well… it means whatever business you’re building is at risk.
👉 Risk of:
- Decreased customer loyalty
- Reduced revenue
- Negative brand reputation
- More complaints, returns, and churn
- A weak long-term vision—and worse.
Why?
Because in the rush to automate everything, many businesses are losing the human connection that converts.
I get it. You want to save time and money. But what if your messaging is costing you everything?
🟣 That’s Where I Come In…
I’m a Marketing Copywriter, Full Stack Email Marketer & Brand Voice Strategist for coaches, personal brands, and service-based businesses.
I help you:
- Regain customer trust
- Connect authentically with your audience
- Show empathy (and sound human, not robotic)
- Craft a voice they feel
- Leverage creativity
- Impact real lives
- And yes—make sales without sounding salesy
🟣 What I Do Best:
- Full Stack Email Marketing (Copy, Automation, Tech, Deliverability)
- Website Copy that converts browsers to buyers
- Brand Voice Guide to help you find your unique voice and stand out from the noise
- LinkedIn Ghostwriting (yup, I help you stay visible without lifting a finger)
- Strategic Contents and Story Content Writing
- Social Media Copywriting that sparks conversation
- Sales Pages & Full Sales Funnels built to convert
💜 Clients Say:
“Very good at her art. Will come again. Thank you.” – Jeff Holt
“Great work ethic.” – Jake Perry
“Winnie was amazing! She kept communication open, was prompt, and easy to work with.” – Lauren Bridge, Celebrant
🟣 Industries I’ve Worked In:
Coaching | Real Estate | Marketing | Health | Finance & Insurance | Fitness | Food & Beverage | Wellness | Travel | Religion | Personal Development | E-commerce | Home Improvement, etc.
🟣 If You’re:
- Struggling to write copy that feels like you
- Wondering why your emails aren’t converting
- Drowning in content tasks while trying to grow...
Let me help. I’ll bring the words, strategy, and emotional depth you need to build trust and drive results, without sounding like AI.
🟣 Let’s Chat : )
Book a free 30-min consultation. Let’s get your messaging working for you in 2026.
P.S.
When I’m not writing, you can find me…
- Reading novels (CR: It Starts With Us by Colleen Hoover🤩)
- Listening to marketing + mindset podcasts
- Or enjoying a cozy movie night on the weekend with great food
Let’s create copy that connects, converts, and truly feels like you.
Steps for completing your project
After purchasing the project, send requirements so Winifred can start the project.
Delivery time starts when Winifred receives requirements from you.
Winifred works on your project following the steps below.
Revisions may occur after the delivery date.
90-min Discovery Call
Initial call with the client to understand business, target audience, goals, and endeavors so far to see where you are on your branding journey and what makes you stand apart from the competition.
Brand Guide (researched, crafted & designed)
What you'll get inside: Positioning Strategy Power Values Conviction Codes Mission Brand Archetype Brand Promise Customer Archetype 3-Part Brand Story Rally Cry Tone Phraseology