You will get Brand Voice & Messaging Guides for Coaches, Consultants & Creators
Project details
Brand voice work usually fails when it's treated as a deliverable instead of a diagnostic. A voice guide is only useful if it captures something true about how the founder actually thinks and talks. Otherwise, it's a document nobody references after the project closes.
The real work is listening for the one true sentence the brand can build itself around.
What you'll get:
• A complete brand voice and messaging system you can actually use
• Positioning that names what your audience is really experiencing
• A brand narrative that anchors every piece of content and offer
• Voice guidelines specific enough to keep your copy consistent
• Messaging samples ready to adapt across your platforms
Who this is for: Coaches, consultants, course creators, therapists, and service businesses who care about words because they're the strategic foundation of everything else.
My background: I recently completed a full brand and business architecture build-out for a life and career coaching practice. The signature line I developed for her brand — "You're not stuck. You're in transition." — anchored 40+ deliverables across her entire business. Full case study available in my portfolio.
The real work is listening for the one true sentence the brand can build itself around.
What you'll get:
• A complete brand voice and messaging system you can actually use
• Positioning that names what your audience is really experiencing
• A brand narrative that anchors every piece of content and offer
• Voice guidelines specific enough to keep your copy consistent
• Messaging samples ready to adapt across your platforms
Who this is for: Coaches, consultants, course creators, therapists, and service businesses who care about words because they're the strategic foundation of everything else.
My background: I recently completed a full brand and business architecture build-out for a life and career coaching practice. The signature line I developed for her brand — "You're not stuck. You're in transition." — anchored 40+ deliverables across her entire business. Full case study available in my portfolio.
Industry
Health & Wellness, Media & Entertainment, Medical & Pharmaceutical, Nonprofit, Real EstateLanguage
EnglishWhat's included
| Service Tiers |
Starter
$450
|
Standard
$950
|
Advanced
$1,800
|
|---|---|---|---|
| Delivery Time | 7 days | 14 days | 21 days |
Number of Revisions | 1 | 2 | 3 |
Mission & Vision Statement | - | ||
Brand Narrative | - | ||
Target Audience & Positioning | |||
Voice & Tone Guidelines | |||
Brand Design Guidelines | - | - | |
Business Name & Slogan | - | - |
Optional add-ons
You can add these on the next page.
Additional Revision
+$100
Mission & Vision Statement
(+ 3 Days)
+$150
Business Name & Slogan
(+ 5 Days)
+$250
Sales Page Voice Application
(+ 7 Days)
+$400Frequently asked questions
About Saralyn
Content & Conversion Copywriter
Nowata, United States - 12:43 pm local time
My most recent project was a complete brand and business architecture build-out for a life and career coaching practice — 40+ deliverables, including sales pages, a 5-email welcome sequence, a 12-month membership program, two funnel systems, and a full brand voice guide. The signature anchoring line I developed for her brand — "You're not stuck. You're in transition." — came out of listening to how she described her clients in our first call. That's how I work: I find the one true sentence a business can build itself around, and then I make sure every piece of copy traces back to it.
I also have 25+ years of experience working in different healthcare settings. Including: long term care where I held several positions over the span of 16 years: direct care, medication aide/shift supervisor, employee training, assisting with & occasionally leading staff meetings, QMRP assistant/supervisor role. Hospice/End-of-life care as a caregiver in a hospice house as well as caregiving for my grandmother who suffered from dementia through the last 8 years of her life. I worked in a small private practice for family medicine for 3 years where I wore worked several roles: receptionist, medical assistant, and phlebotomist.
What I write:
Sales pages (short-form and long-form)
Email sequences (welcome, nurture, launch, sales)
Website copy (full sites or single pages)
Brand voice and messaging guides
Articles, blog posts, and long-form editorial
Newsletter writing (ongoing or one-off)
Lead magnets and opt-in copy
Funnel copy and launch sequences
Who I work with:
Coaches, consultants, course creators, therapists in private practice, and women-owned service businesses who care about words because they're the strategic foundation of everything else.
How I work:
I read your business holistically before I write a word. Voice comes from listening to how you actually talk when you're not trying to sound professional. Strategy comes from finding what your audience is actually experiencing, in language that feels true rather than marketed. My goal isn't to produce clever copy — it's to produce copy that does real strategic work.
I also write personal essays and literary nonfiction under a separate imprint, which keeps my voice work sharp and my ear trained. That writing background is what clients hire me for: words that sound like a real person rather than a template.
Projects start at $150 for single emails and articles, with sales pages starting at $600, and full brand engagements available for clients ready to build something coherent.
I'm newly accepting Upwork clients and building toward a long-term roster. Send me a note about your project, and I'll respond with honest thoughts on whether I'm the right person for it.
Specialties: conversion copywriting, sales copy, email marketing, landing page copy, website copy, brand voice, brand strategy, content writing, blog writing, article writing, newsletter copy, funnel copy, lead magnet copy, long-form copy.
Steps for completing your project
After purchasing the project, send requirements so Saralyn can start the project.
Delivery time starts when Saralyn receives requirements from you.
Saralyn works on your project following the steps below.
Revisions may occur after the delivery date.
Discovery and voice intake
I review your materials and listen to how you actually talk about your work.
Strategic read
I identify what's working, what's incoherent, and where your real voice is buried.