You will get Comprehensive Brand Strategy and Playbook | Messaging and Positioning
Rising Talent
Project details
I’ll help you create a clear, magnetic brand strategy that aligns your vision, messaging, and identity. Through consultation and my Magnetic Brand Map framework, I’ll define your positioning, messaging pillars, and storytelling foundation. You’ll walk away with a brand strategy that connects emotionally with your audience and provides practical guidelines for growth. Perfect for startups or established businesses seeking clarity and consistency.
Industry
Environmental, Financial Services, Health & Wellness, Insurance, Medical & PharmaceuticalLanguage
EnglishWhat's included
| Service Tiers |
Starter
$200
|
Standard
$500
|
Advanced
$1,200
|
|---|---|---|---|
| Delivery Time | 4 days | 8 days | 14 days |
Number of Revisions | 1 | 1 | 1 |
Mission & Vision Statement | |||
Brand Narrative | - | ||
Target Audience & Positioning | - | ||
Voice & Tone Guidelines | - | - | |
Brand Design Guidelines | - | - | - |
Business Name & Slogan | - | - |
Optional add-ons
You can add these on the next page.
Additional Revision
+$75Frequently asked questions
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SP
Sienna Helena P.
Aug 25, 2025
Research Study - Daily Entries about Upwork (1x day/7 days)
Nancy's work was thorough and well done! She was easy to communicate with and an overall delight to work with.
SP
Sienna Helena P.
Aug 15, 2025
Research - Interview w/ New Freelancers Retired From Corporate (30-45 min)
Nancy was exceptional! She is communicative and knowledgeable. I'd gladly work with her again.
About Nancy
Sr Brand Strategist | Positioning, Messaging & Market Differentiation
Simi Valley, United States - 1:20 am local time
Senior Brand Strategist with extensive experience helping Fortune 500 companies, venture-backed startups, and marketing agencies define clear brand positioning, messaging, and market differentiation. My work focuses on building the strategic foundation that enables organizations to connect with customers, guide creative execution, and drive long-term business growth.
I have led brand strategy initiatives across corporate, startup, and agency environments, helping organizations navigate brand launches, repositioning efforts, joint ventures, and spin-offs. My approach blends traditional brand strategy with insights from behavioral psychology, customer experience, and human motivation, enabling brands to build deeper emotional connection and lasting customer loyalty.
In addition to my strategy work, I am a certified life coach, advisor on customer experience at UC Santa Barbara, and a two-time international bestselling author, bringing a unique perspective on how brands can align purpose, storytelling, and human behavior.
Areas of Expertise
• Brand Positioning & Market Differentiation
• Messaging Architecture & Brand Voice Frameworks
• Brand Strategy for Startups, SaaS, and Venture-Backed Companies
• Brand Strategy for Agencies & Cross-Functional Marketing Teams
• Customer Experience Strategy
• Consumer Psychology & Behavioral Insight
• Brand Development for Joint Ventures and Corporate Spin-Offs
• Brand Naming Strategy & Trademark Awareness
• Corporate Brand Purpose & Social Impact Strategy
• Cross-Functional Leadership & Strategic Alignment
• Multicultural Brand Strategy & Inclusive Marketing
Steps for completing your project
After purchasing the project, send requirements so Nancy can start the project.
Delivery time starts when Nancy receives requirements from you.
Nancy works on your project following the steps below.
Revisions may occur after the delivery date.
Kickoff call and brand discovery
Research and Magnetic Brand Map creation