You will get expertise optimizing the user funnel for increased engagement
Project details
I have 18 years of product and UX/UI experience. I am an expert when it comes to usability and human interface guidelines across many different sectors and platforms including web, mobile, B2B and B2C. I thrive in identifying gaps in the user experience and using quantitative methods to tell the story behind the user engagement and UI/UX needs to optimize and experience. I led a 20 person design team at Green Dot and have increased engagement, revenue, and conversion with every project I have owned in digital product management.
Main Type
Landing Pages, Mobile Apps, Web Apps, WebsiteFile Format
Figma, PDF, JPG, PNG, AIWhat's included
| Service Tiers |
Starter
$1,000
|
Standard
$2,500
|
Advanced
$6,000
|
|---|---|---|---|
| Delivery Time | 14 days | 20 days | 60 days |
Number of Revisions | 0 | 2 | 5 |
Source Files | - | - | - |
Commercial Use | - | - | - |
Responsive Design | - | - | - |
Interactive Mockup | - | - | - |
About Krisha
Fractional CPO
Los Angeles, United States - 2:34 am local time
$150.00/hr
With two decaades of experience in leadership roles in digital product and technology, I offer deep expertise to optimize revenue and engagement to customers. My focus is to define client needs, clarify requirements, provide solutions, and visualize and document a plan. This list of services allows my clients to feel confident about what they are receiving as an end to end service.
My expertise includes:
* Identifying the problem to be solved via analytics, customer feedback, or UX research
* Determine solutions for optimization
*Translate product strategy into product requirements
* Determine all of the necessary key features
* Write user stories, BRD
* Develop MVP, product roadmap and backlog
* Build for sustainability; Measure and Iterate Over Time
Problems I help to solve:
* Defining the MVP
* Poor funnel metrics
* Conversion Rate Optimization
* Product Market Fit
* Meet the cost you didn't expect
* Not defined and measurable project expectations
* Missed market launch
Deliverables you could expect from me:
* Requirements documentation
* Use Case and Process Flow Diagrams
* User Stories
Does this sound like it fits your needs? Feel free to get in touch about your project and see how I can help you
Tools: Figma, Notion, Miro, Draw.io, Jira, Confluence, Whimsical, Clickup, LucidChart, MS Visio, Asana, XMind, Trello.
Domains: E-Commerce, FinTech, Logistics, Marketplaces, Healthcare, E-learning, Wellness and , AdTech, Retail, , CRM, SaaS, ERP.
Skills: Requirements Gathering, User Story, Scope Management, Product Roadmap, Product Backlog, Change Management, Competitor Analysis, Feature Definition, Stakeholder Analysis, Functional Requirements, Non-Functional Requirements, Business Requirements, Market Research.
Tech: MVP, Prototype, Agile, Scrum, Kanban, SDLC, SWOT.
Here is a display of my key achievements:
• Drove the first consumer-facing AI solutions at Ticketmaster, earning a patent for Dynamic Model-Based Access Right Predictions.
• Led the new personalization vertical, leveraging AI at Green Dot (FinTech) with BaaS partners Amazon, Uber, Intuit.
• Led the new Go2Bank Mobile App development for the under-banked population focused and increased mobile app adoption rate by 5% and drove a 4.7 rating in the iTunes store.
• Spearheaded the Data Science partnership at Endeavor, leveraging AI for predictive sales insights, lead scoring, and personalization.
• Drove Nordstrom Rack E-Commerce conversion rate by 2%, increasing profitability and annual net sales by $4 million by leveraging AI for personalization of retail products.
• Headed the Paris 2024 Olympics Hospitality redesign at Endeavor, increasing conversion rate by 1% and earning $500M in revenue leveraging AI recommendations.
• Led the World Cup Hospitality pre-sale website at Endeavor, earning $36M in revenue in 48 hours, an e-commerce record on the Endeavor platform.
• Increased Ticketmaster Android YoY results in installs (+3%), MAU's (+22%), tickets sold (+26%) and average Android app store rating of 4.2 YTD
up from 3.7 through rapid redesign iterations.
Steps for completing your project
After purchasing the project, send requirements so Krisha can start the project.
Delivery time starts when Krisha receives requirements from you.
Krisha works on your project following the steps below.
Revisions may occur after the delivery date.
Assess Customer Feedback/Research and Quantitative Data
I will assess the user research feedback (if any) and quantitative analytics to determine the customer problem that needs to be solved. I will then determine next steps for optimzation.