You will get full brand identity including brand strategy and guidelines


Let a pro handle the details

Buy Brand Style Guides services from Rachael, priced and ready to go.

You will get full brand identity including brand strategy and guidelines


Select service tier

Bare Minimum Package 01

Brand Strategy Mood boards Logo Variations Logo submark Patterns Typography

  • Delivery Time 14 days
  • Number of Revisions 2
    • Logo Design
    • Typography Guidelines
    • Brand Book Design
    • Color Palette
    • Logo Usage Guidelines

14 days delivery — Mar 6, 2024
Revisions may occur after this date.
Upwork Payment Protection
Fund the project upfront. Rachael gets paid once you are satisfied with the work.

Let a pro handle the details

Buy Brand Style Guides services from Rachael, priced and ready to go.

Project details

Byrdi creates fruity and savory branding made to attract audiences that will have them chirping to all their friends. With a streamlined process, creating your brand and social media presence has never been easier. I do a complete brand analysis to create the perfect designs to represent your brand and reach your target audiences. Customize the packages to provide you with the exact assets that you need to build up your business.
Illustration Type
What's included
Service Tiers
Delivery Time
14 days
28 days
42 days
Number of Revisions
Logo Design
Typography Guidelines
Brand Book Design
Color Palette
Logo Usage Guidelines
Iconography Guidelines
Do's and Don'ts
Optional add-ons You can add these on the next page.
Packaging Design (+ 10 Days)
Animations (+ 10 Days)

Frequently asked questions

3 reviews
4 stars
3 stars
2 stars
1 star
Rating breakdown


Yana M.
Nov 2, 2022
Product Feedback Provider


Fiona H.
Jun 29, 2022
Honest feelings about trying on our Sequin Tassel Rave Skirt I love working with Rachael. She's very responsive and gave updates when she could regarding the project. She also delivered the work on time with great quality.


James C.
Mar 28, 2022
Jack of all trades - Marketing/agency/operations - Client account, team, project management / Agency I would highly recommend Rachael. I've worked with over 20 or 30 people here on Upwork over the years, and Rachael has been one of the best I've had the pleasure of working with. She keeps her cool under pressure or an extreme task load, takes and gives feedback really well, knows how to problem-solve, helps to improve our internal processes, has design and organisational skills (Logical and creative) and is enjoyable to work with. Go with Rachael if you want someone who can think on their feet and solve problems on the go, whether creative problems or logistical.
Rachael V.

About Rachael

Rachael V.
Top Rated Brand Identity Expert | Social Media Specialist
73% Job Success
5.0  (3 reviews)
Nashville, United States - 11:12 am local time
✅ TOP RATED & Data-Driven Graphic Designer. 8-fig E-commerce contract Creative Director specialist.

Tired of trying to find a designer who understands the whole picture? Can't afford or don't need a full time creative director to manage your creative team, branding, marketing campaigns, and social media? Need truly unique design that are all hand drawn & dripping with personality?

Well, no matter where you are in your business, I'm here to solve all your problems and leave you with a personable and fun brand WITH the bonus of training modules and SOPs so your team can maintain branding and design with minimal effort.

Here's how it works.

1. Reach out and tell me about what you need -EX. Rebrand, Brand expansion, marketing strategy, website redesign

2. We'll create an action plan based on what you need & go over what you'll need in the future. This outline will also go over other recommendations on how you can utilize your brand across social media, emails, and marketing campaigns.

3. I'll overhaul all designs that you need and create a full instruction deck on how to utilize all of your new design assets.

4. Once all designs are agreed upon, I'll build out your new brand deck with SOPs /training modules and integrate everything onto Canva with templates so your brand can be maintained by a Jr Designer.

My goal is to come into your business, expand your branding, build your design systems, and leave you in the best position as possible. I care about every brand that I work with as my own, if you ever need any help down the road, I'll be there to help.

🌟 My background: I am a highly skilled and specialized Branding Designer in e-commerce. I've been working in the ecom digital design space for over 4+ years now. With extensive marketing, writing, and advertising experience. My knack for brand strategy and successfully communicating to a wide range of audiences has allowed me to build a proven track record of brand marketing strategy, engagement-driven Instagram ADs, website design optimization, and effective product packaging. In a nutshell, my main priority is to make my clients' stores wildly more successful.

✨FUN FACT : I also have my own Fabrication/ Rug business, I make rugs for agency clients, brand partnerships, custom furniture, event spaces, and more.

Steps for completing your project

After purchasing the project, send requirements so Rachael can start the project.

Delivery time starts when Rachael receives requirements from you.

Rachael works on your project following the steps below.

Revisions may occur after the delivery date.


You’ll be asked to fill out an in-depth questionnaire and then we'll complete a strategy session together to figure out your brand on a deeper level. A brand strategy and mood board presentation will be created and sent to you.

Brand Identity

After the mood board and brand strategy presentation have been approved by you, I can then get straight into designing your dream brand. A brand presentation will be developed and sent over to you showcasing your new brand identity.

Review the work, release payment, and leave feedback to Rachael.