You will get UX/UI Audit to improve your website and app conversion & usability
Top Rated
Top Rated
Project details
My reviews expand on heuristic evaluations by assessing the design against common usability guidelines and principles of usability-related fields such as cognitive psychology and human-computer interaction.
With 7+ years of experience in UX design, I bring a deep understanding of how users interact with interfaces. My experience in a range of different products, including complex environments like government and health sectors, where usability us critical, allows me to ensure accessibility compliance, and user engagement.
My background in psychology and sociology adds another layer of insight, allowing me to evaluate designs not just from a usability standpoint but also from a behavioural and cognitive perspective. This understanding of human behaviour helps me understand user needs, identify potential pain points, and design more intuitive and engaging experiences.
By combining my extensive experience, multidisciplinary knowledge, and deep expertise in mobile design, my heuristic evaluations are comprehensive, insightful, and uniquely positioned to deliver actionable recommendations that improve both usability and user satisfaction.
With 7+ years of experience in UX design, I bring a deep understanding of how users interact with interfaces. My experience in a range of different products, including complex environments like government and health sectors, where usability us critical, allows me to ensure accessibility compliance, and user engagement.
My background in psychology and sociology adds another layer of insight, allowing me to evaluate designs not just from a usability standpoint but also from a behavioural and cognitive perspective. This understanding of human behaviour helps me understand user needs, identify potential pain points, and design more intuitive and engaging experiences.
By combining my extensive experience, multidisciplinary knowledge, and deep expertise in mobile design, my heuristic evaluations are comprehensive, insightful, and uniquely positioned to deliver actionable recommendations that improve both usability and user satisfaction.
Main Type
Mobile Apps, Web Apps, WebsiteFile Format
PDFWhat's included
| Service Tiers |
Starter
$150
|
Standard
$300
|
Advanced
$650
|
|---|---|---|---|
| Delivery Time | 1 day | 2 days | 4 days |
Number of Pages | 5 | 12 | 30 |
Number of Revisions | 0 | 1 | 2 |
Source Files | |||
Commercial Use | |||
Convert to HTML/CSS | - | - | - |
Responsive Design | - | - | - |
Interactive Mockup | - | - | - |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$50 - $100
Additional Page
+$26
13 reviews
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CM
Caleb M.
May 4, 2026
UI/UX Designer Needed for Health App – Wireframes & Product Design (Figma)
I mistakenly gave a separate review for Niki's work, but will repeat some of my thoughts here - I worked with Niki in early 2026 when she created the UI/UX design for my health information management app. I chose Niki's proposal from several others because of her mixture of warmth and professionalism when meeting me and discussing the project and my vision, but also because of the thoughtfulness and detail of her review of the materials I'd gathered to-date and her proposal. Once we agreed to work together, Niki was highly impressive. She set reasonable milestones and a timeline and was very communicative. She worked with me and my schedule to set weekly meetings where we could discuss progress, review her work so far, and she could hear my feedback. She also provided daily updates in which she summarized (briefly) what she did that day, any blockers/questions/issues she faced, and provided an estimate on whether the project would still be delivered on-time. She was very receptive to my feedback and when she had questions or issues quickly addressed them with me but also used her own research and network to find answers and trouble-shoot them. As far as the work quality, the designs she created - which I gave permission to be included in her portfolio - were outstanding. I would eagerly work with her again in the future and highly recommend her if she would otherwise be a candidate for a project of yours.
WP
Wojciech P.
Jan 11, 2026
Mobile App Redesign
Many thanks for everything you´ve done. <3
AM
AYAN M.
Dec 15, 2025
UX/UI Audit Expert for Agency Website
Nicoleta designed our homepage and nailed it. The layout is clean, user-friendly, and her creative eye for conversion really shows. Super easy to work with and great communication throughout. Highly recommend!
EG
Emmanuel G.
Dec 10, 2025
Design new app
Good work as usual.
MS
Mitchell S.
Nov 24, 2025
Mobile UX Consultant (Audit & Recommendations)
About Nicoleta
Senior UX/UI Designer | Mobile Apps & MVPs | UX Audit & Figma Expert
100%
Job Success
Kingston upon Thames, United Kingdom - 9:41 pm local time
With over 8 years of experience as a Senior UX/UI Designer, I specialise in mobile-first product design using Figma, combining behavioural psychology and user research to create scalable, user-centred solutions.
My background in sociology and psychology means I don't just design beautiful interfaces, I create experiences rooted in user behaviour, cognitive flow, and measurable business outcomes.
🎯 𝐖𝐇𝐀𝐓 𝐈 𝐂𝐀𝐍 𝐃𝐎 𝐅𝐎𝐑 𝐘𝐎𝐔:
✅ 𝐔𝐗 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡
• User interviews, surveys, and diary studies
• Usability testing (moderated/unmoderated)
• Market research, competitor analysis, and service blueprints
• UX audits & heuristic evaluations
✅ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 & 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐃𝐞𝐬𝐢𝐠𝐧
• Low and high-fidelity wireframes and user flows
• Fully clickable prototypes (Figma, Marvel, InVision)
• Site maps, mind maps, and information architecture
• Mobile-first, accessible and scalable UI systems
✅ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲
• Workshop facilitation (discovery, alignment, ideation)
• Translating research into user stories and dev-ready specs
• Backlog definition and prioritisation aligned with goals
• Collaboration with cross-functional teams (devs, PMs, stakeholders)
🏆 𝐂𝐀𝐑𝐄𝐄𝐑 𝐇𝐈𝐆𝐇𝐋𝐈𝐆𝐇𝐓𝐒:
🌍 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐆𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 𝐀𝐩𝐩 (𝟐𝟑𝐌+ 𝐔𝐬𝐞𝐫𝐬)
Led UX and product for a high-impact public sector mobile app used nationwide. Managed a team of 12 developers and 2 designers across the full product lifecycle.
📱 Recognised by Apple for its accessibility and UX
🏅 Winner of “Best Arab Smart Government Application”
💼 Oversaw delivery from discovery to MVP to nationwide launch
🩺 𝐀𝐰𝐚𝐫𝐝 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐇𝐞𝐚𝐥𝐭𝐡 𝐀𝐩𝐩 (𝟏𝟎𝐌 𝐮𝐬𝐞𝐫𝐬)
UX Lead for a digital health platform with over 10M users, empowering users to manage their well-being through appointments, medical records, and services.
🌐 Winner of the World Summit Award (WSA) in the Health & Well-Being category
🧠 Designed a seamless, user-friendly experience accessible to all user types
🚀 Helped scale the platform’s UX to support growing national health initiatives
✨ 𝐃𝐄𝐋𝐈𝐕𝐄𝐑𝐀𝐁𝐋𝐄𝐒 𝐀𝐍𝐃 𝐖𝐇𝐀𝐓 𝐘𝐎𝐔 𝐂𝐀𝐍 𝐄𝐗𝐏𝐄𝐂𝐓:
• UX audits with actionable opportunities for improvement
• Complete user flows and design files (Figma/Sketch)
• Clickable prototypes for stakeholder or user testing
• Developer-ready handoffs, style guides and design systems
• Discovery workshop reports and journey maps
• User research reports with recommendations
• Market and competitor analysis reports
🛠 𝐓𝐎𝐎𝐋𝐒 𝐈 𝐔𝐒𝐄:
• Figma, Sketch, Zeplin, InVision, Marvel
• FigJam, Miro, MindNode
• Jira, Trello, Confluence
• Hotjar, Google Analytics, Lookback
Steps for completing your project
After purchasing the project, send requirements so Nicoleta can start the project.
Delivery time starts when Nicoleta receives requirements from you.
Nicoleta works on your project following the steps below.
Revisions may occur after the delivery date.
Understand Product, User and Business Goals
I need to gain a clear understanding of the product, business goals, and user needs, as this can directly influence the recommendations I make. Once I have this insight, I will be able to begin the UX review.
Review Screens
I will go through the app or screens and evaluate them against usability guidelines, including principles from cognitive psychology and human-computer interaction.