You will get an Ideal Customer Profile Framework to Identify Your Best Buying Customers
Project details
I help Web3 founders clarify who their best users are and how to reach them. Most teams build great projects but struggle to define the right audience. Your marketing feels wrong across crypto Twitter and Discord, your positioning changes often, and your project community is not growing.
This project helps you fix that.
You'll get a complete Ideal Customer Profile (ICP) system built from real data, Web3 market research, and crypto user psychology.
It's designed to help you identify your best-fit audience, understand what drives their decisions in DeFi, NFTs, Memecoins, Airdrops, and DAOs, and align your product and marketing strategy around what truly converts.
By the end, you'll know exactly:
1. Who your ideal users and community members are
2. What motivates them to adopt your project or join your commuinity
3. How to communicate your value clearly in Web3 terms
4. Where to focus your growth strategy across crypto channels
This project is for crypto founders who want clarity, focus, and a marketing strategy that drives real community growth.
šš¹š¶š°šø "šš¼š»šš¶š»šš²" šš¼ š“š²š šš¼ššæ šš±š²š®š¹ ššššš¼šŗš²šæ š£šæš¼š³š¶š¹š² ššš®šæšš²š± šš¼š±š®š.
This project helps you fix that.
You'll get a complete Ideal Customer Profile (ICP) system built from real data, Web3 market research, and crypto user psychology.
It's designed to help you identify your best-fit audience, understand what drives their decisions in DeFi, NFTs, Memecoins, Airdrops, and DAOs, and align your product and marketing strategy around what truly converts.
By the end, you'll know exactly:
1. Who your ideal users and community members are
2. What motivates them to adopt your project or join your commuinity
3. How to communicate your value clearly in Web3 terms
4. Where to focus your growth strategy across crypto channels
This project is for crypto founders who want clarity, focus, and a marketing strategy that drives real community growth.
šš¹š¶š°šø "šš¼š»šš¶š»šš²" šš¼ š“š²š šš¼ššæ šš±š²š®š¹ ššššš¼šŗš²šæ š£šæš¼š³š¶š¹š² ššš®šæšš²š± šš¼š±š®š.
Industry
Cryptocurrency & Blockchain, Cybersecurity, Education, Media & Entertainment, Technology & InternetLanguage
EnglishWhat's included
| Service Tiers |
Starter
$50
|
Standard
$100
|
Advanced
$150
|
|---|---|---|---|
| Delivery Time | 1 day | 3 days | 5 days |
Number of Revisions | 2 | 0 | 0 |
Mission & Vision Statement | - | - | |
Brand Narrative | - | - | |
Target Audience & Positioning | - | - | |
Voice & Tone Guidelines | - | - | |
Brand Design Guidelines | - | - | |
Business Name & Slogan | - | - |
Optional add-ons
You can add these on the next page.
Brand Narrative
(+ 3 Days)
+$50
Business Name & Slogan
(+ 3 Days)
+$50Frequently asked questions
2 reviews
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OF
Oluwaseun F.
Aug 19, 2025
Quick E-commerce Brand Strategy Review
Wasiu went beyond what I asked for and gave me more value than expected. I recommend working with him.
OF
Oluwaseun F.
Jul 16, 2025
Brand Naming Expert for Multi-Niche E-commerce Project
I worked with Wasiu Akindoyin to generate brand name ideas for my e-commerce business, and Iām thrilled with the outcome. He delivered five creative, versatile names that align perfectly with my brand and work across multiple niches. Wasiu Akindoyin understood my needs and communicated professionally throughout the project. Highly recommend for anyone seeking expert branding or naming assistance!
About Wasiu
Crypto Brand Strategist | Web3 Marketer | Positioning & Growth Hacker
Ojo, NigeriaĀ - 6:27 am local time
šš²š šš°šµš¶š²šš²šŗš²š»šš
ā© Built a full brand identity system for a US Web3 infrastructure company serving 40,000+ developers across 80 countries
ā© EU-based Web3 Startup: Increased retention by 50% and referrals by 2.3x in 4 months with a clear go-to-market strategy
ā© Web3 Security Company: Led a rebrand that aligned product messaging with user insights, raising trial-to-paid conversions by 45% in 3 months
ā© US-based Web3 Infrastructure Company: Built a structured brand book that improved brand recognition by 60% and reduced onboarding time by 30%
ā© AI Startup: Refined brand positioning and content strategy to shorten the sales cycle by 40% and increase close rates by 25%
ā© AI SaaS Startup: Defined the ICP and brand messaging, doubling qualified leads in 6 months and supporting crypto fundraising narratives and token storytelling
šŖšµš®š š šš¼
ā© Web3 Brand Strategy and Positioning: Messaging, storytelling, and audience research for blockchain, crypto, NFT, DeFi, DAO, and dApp companies to support token launches and investor confidence.
ā© Web3 Marketing Strategy and Growth: Go-to-market strategy, crypto marketing systems, social media marketing, and Web3 content strategy for protocol adoption, airdrops, and community growth.
ā© Creative Direction and Rebranding: Crypto branding, brand identity, brand guidelines, and design oversight for Web3 companies scaling across pitch decks, NFT launches, and ecosystem communications.
š š šš½š½šæš¼š®š°šµ
I combine audience research and competitive analysis with structured messaging frameworks to grow adoption and trust through strong Web3 brands and blockchain marketing strategies across Discord, Telegram, and Twitter/X.
šš¼šæš² šš š½š²šæšš¶šš²
Web3 brand strategy ā¢ Crypto marketing strategy ā¢ Blockchain marketing ā¢ Crypto branding ā¢ Brand positioning ā¢ Web3 content strategy ā¢ Tokenomics storytelling ā¢ Token launch marketing ā¢ dApp positioning ā¢ DAO messaging ā¢ Brand identity ā¢ Brand consulting ā¢ Social media marketing ā¢ Discord and Telegram community strategy
Ready to strengthen your Web3 brand and accelerate growth?
Invite me to your job to schedule a free discovery call.
Steps for completing your project
After purchasing the project, send requirements so Wasiu can start the project.
Delivery time starts when Wasiu receives requirements from you.
Wasiu works on your project following the steps below.
Revisions may occur after the delivery date.
Step 1: Discovery & Deep Dive (Day 1)
We start with a short onboarding session where I learn about your project, goals, and customer landscape. This helps me understand your project's value, current positioning, and where clarity is missing.
Step 2: ICP Research & Framework Design (Day 2ā4)
I analyze your market, customer data, & competitors to identify your highest-value audience. Using data and psychology, I define who your ideal customers are, what they care about most, & how to align your product & messaging with their motivations.