You will get Impact Storytelling & Brand Narrative
Project details
You have a genuine commitment to impact — but it's not coming through the way it should. Your CSR and DEI efforts are real, but they get lost in corporate language, or worse, they sound like every other brand.
I help purpose-driven brands find their authentic voice and tell their impact story in a way that builds real trust — with employees, customers, and partners.
With a background designing and communicating impact programs at Maison Christian Dior Couture and Ernst & Young, I understand what it takes to translate complex commitments into narratives that actually move people.
What you get:
A clear, ownable narrative framework — grounded in your brand's real commitments, shaped for your audiences, and ready to activate across your communication channels.
Who this is for:
Luxury, beauty, and premium brands that want to communicate their impact with confidence and credibility — without greenwashing, without jargon, without losing their brand voice.
How it works:
We start with a discovery call to map your existing commitments, audiences, and communication gaps. I then build your narrative framework and deliver something your teams can use immediately.
I help purpose-driven brands find their authentic voice and tell their impact story in a way that builds real trust — with employees, customers, and partners.
With a background designing and communicating impact programs at Maison Christian Dior Couture and Ernst & Young, I understand what it takes to translate complex commitments into narratives that actually move people.
What you get:
A clear, ownable narrative framework — grounded in your brand's real commitments, shaped for your audiences, and ready to activate across your communication channels.
Who this is for:
Luxury, beauty, and premium brands that want to communicate their impact with confidence and credibility — without greenwashing, without jargon, without losing their brand voice.
How it works:
We start with a discovery call to map your existing commitments, audiences, and communication gaps. I then build your narrative framework and deliver something your teams can use immediately.
Industry
Health & Wellness, Media & Entertainment, Retail & WholesaleLanguage
English, FrenchWhat's included
| Service Tiers |
Starter
$750
|
Standard
$1,500
|
Advanced
$2,500
|
|---|---|---|---|
| Delivery Time | 10 days | 21 days | 30 days |
Number of Revisions | 0 | 0 | 0 |
Mission & Vision Statement | |||
Brand Narrative | |||
Target Audience & Positioning | |||
Voice & Tone Guidelines | |||
Brand Design Guidelines | |||
Business Name & Slogan |
About Hasnaa
Strategy & Impact consultant | Brand Purpose & Storytelling
Paris, France - 5:22 pm local time
With nearly four years supporting Maison Christian Dior Couture, where I designed and led women empowerment programs (including the Dream for Change, Women@Dior × UNESCO initiative), brand engagement strategies, and cultural initiatives, I bring both the strategic depth and the cultural fluency that premium brands require.
Before that, I founded My Souk In The City, a curated platform championing emerging designers and artisans from the Mediterranean and MENA region. Through this venture, I worked closely with independent brands at early stages, helping them shape their identity, refine their positioning, and connect with the right buyers and partners, including during Paris Fashion Weeks. That experience gave me a ground-level understanding of what it takes to build a brand from scratch and make it visible in a crowded market.
I founded Narratives, an independent consulting structure, to bring this expertise to brands that want to go further, whether that means clarifying their brand positioning, building a compelling launch strategy, shaping their visual and narrative identity, or learning to tell their story in a way that builds real trust and loyalty.
What makes my approach different: I've worked inside luxury, and I've built from zero. I understand what it takes to build a brand that is both excellent and authentic, and I know how to make both coexist.
I work with brands on:
- Brand strategy, positioning & identity
- Brand launch and go-to-market strategy
- Storytelling, brand narrative & content direction
- Women empowerment program design (internal & external)
- DEI & CSR integration into brand strategy
- Immersive events and experiences for women's communities
Available for both project-based engagements and longer-term collaborations.
Steps for completing your project
After purchasing the project, send requirements so Hasnaa can start the project.
Delivery time starts when Hasnaa receives requirements from you.
Hasnaa works on your project following the steps below.
Revisions may occur after the delivery date.
Call with client
We have a call together to better understand your current challenges & commitment.