You will get Professional Brand Audit, Creative Strategy & Visual Identity Roadmap
Project details
Your brand is more than a logo—it's the experience people have with your business. If your messaging feels inconsistent, your visuals don't reflect your growth, or you're preparing for a launch or rebrand, this Brand Strategy Intensive will provide the clarity and direction you need to move forward with confidence.
With 12+ years of experience as a Senior Art Director and Brand Strategist, I've partnered with global brands including Meta, IBM, ExxonMobil, SeatGeek, and creative businesses of all sizes. I combine strategic thinking with creative direction to help brands strengthen their positioning, refine their visual identity, and create a more cohesive customer experience.
During this intensive, I'll evaluate your current brand, identify opportunities for growth, and deliver actionable recommendations tailored to your goals. You'll receive a comprehensive brand audit, competitive insights, creative direction, and a clear roadmap that can guide your marketing, content, and future design decisions.
Perfect for:
• Startups & founders
• Small businesses
• Creative entrepreneurs
• Marketing teams
• Personal brands
• Companies preparing for a rebrand
With 12+ years of experience as a Senior Art Director and Brand Strategist, I've partnered with global brands including Meta, IBM, ExxonMobil, SeatGeek, and creative businesses of all sizes. I combine strategic thinking with creative direction to help brands strengthen their positioning, refine their visual identity, and create a more cohesive customer experience.
During this intensive, I'll evaluate your current brand, identify opportunities for growth, and deliver actionable recommendations tailored to your goals. You'll receive a comprehensive brand audit, competitive insights, creative direction, and a clear roadmap that can guide your marketing, content, and future design decisions.
Perfect for:
• Startups & founders
• Small businesses
• Creative entrepreneurs
• Marketing teams
• Personal brands
• Companies preparing for a rebrand
Illustration Type
ModernWhat's included
| Service Tiers |
Starter
$295
|
Standard
$595
|
Advanced
$1,500
|
|---|---|---|---|
| Delivery Time | 5 days | 7 days | 10 days |
Number of Revisions | 0 | 1 | 1 |
Logo Design | - | - | |
Typography Guidelines | - | ||
Brand Book Design | - | - | |
Color Palette | |||
Logo Usage Guidelines | - | - | |
Iconography Guidelines | - | - | |
Do's and Don'ts |
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About Allison
Creative Director | Senior Art Director | Brand Strategy | Campaigns
Houston, United States - 3:37 am local time
HOUSTON-BASED ~ AVAILABLE REMOTE + GLOBAL
I’m Allison Retina Stewart-Creeks.
I help brands, agencies and cultural organizations turn complex ideas into clear, culturally resonant visual work.
I am a Houston-based Creative Director and Art Director with 10+ years of experience across campaign development, photo art direction, visual research, inclusive casting, shoot production, photo editing and brand storytelling. My experience includes work for Meta, Microsoft, IBM, Nike, the NBA, Glossier, Refinery29 and cultural institutions.
WHAT I CAN SUPPORT
• Creative and art direction for campaigns and branded content
• Photo research, visual references and image strategy
• Campaign concepts, mood boards and visual systems
• Casting and talent direction with an emphasis on authentic representation
• Shoot planning, production oversight and creative review
• Photo editing, sequencing and final asset selection
• Presentation and pitch-deck direction
• Cultural strategy for work that needs care, context and credibility
WHY CLIENTS HIRE ME
• 150+ assets art-directed for Meta’s global visual library
• 100+ creatives mentored, reviewed, taught or professionally supported
• 5-star Upwork history across long-term and project-based collaborations
• A rare combination of brand experience, visual rigor, cultural fluency and people-centered leadership
I am especially useful when a team has a strong idea but needs someone to create the visual throughline, align collaborators and protect the integrity of the work from concept through final delivery.
Send the project goals, timeline, deliverables and current creative challenge through Upwork. I will respond with the clearest next step.
Steps for completing your project
After purchasing the project, send requirements so Allison can start the project.
Delivery time starts when Allison receives requirements from you.
Allison works on your project following the steps below.
Revisions may occur after the delivery date.
1. Discovery & Brand Review
1. Discovery & Brand Review You'll complete a short questionnaire and share your website, social channels, and any existing brand assets. This helps me understand your business, audience, and goals.
2. Research & Analysis
2. Research & Analysis I'll conduct a detailed review of your brand, evaluate your visual identity and messaging, and analyze your competitive landscape to identify opportunities and areas for improvement.