You will get Strategic Brand Messaging & Visual Identity Aligned to Vision and Growth
Project details
I collaborate closely with clients to uncover the heart of their brand—bringing clarity, confidence, and consistency to their messaging. My approach is both strategic and human-centered, grounded in deep listening and guided discovery. Together, we clarify your mission, define your audience, and craft messaging that resonates—internally and externally.
What sets me and this project apart is the process itself. I don’t deliver cookie-cutter content or surface-level copy. I guide you through a brand transformation that aligns who you are with how you're seen. From your mission and vision to your tagline, tone, and messaging pillars, everything we create is rooted in authenticity and built to grow with you.
Whether you’re launching, rebranding, or refining your voice, you’ll walk away with more than words—you’ll gain a clear foundation and the confidence to communicate your value across every platform. I’m here to make sure your message doesn’t just sound good—it lands, connects, and converts.
What sets me and this project apart is the process itself. I don’t deliver cookie-cutter content or surface-level copy. I guide you through a brand transformation that aligns who you are with how you're seen. From your mission and vision to your tagline, tone, and messaging pillars, everything we create is rooted in authenticity and built to grow with you.
Whether you’re launching, rebranding, or refining your voice, you’ll walk away with more than words—you’ll gain a clear foundation and the confidence to communicate your value across every platform. I’m here to make sure your message doesn’t just sound good—it lands, connects, and converts.
Industry
Cybersecurity, Education, Financial Services, Health & Wellness, NonprofitLanguage
EnglishWhat's included
| Service Tiers |
Starter
$275
|
Standard
$675
|
Advanced
$950
|
|---|---|---|---|
| Delivery Time | 3 days | 7 days | 14 days |
Number of Revisions | 1 | 1 | 1 |
Mission & Vision Statement | |||
Brand Narrative | - | ||
Target Audience & Positioning | - | ||
Voice & Tone Guidelines | - | ||
Brand Design Guidelines | - | - | |
Business Name & Slogan | - | - |
Optional add-ons
You can add these on the next page.
Value Proposition
(+ 1 Day)
+$150
Messaging Pillars
(+ 2 Days)
+$200Frequently asked questions
About Esta
Brand Messaging Strategist | Brand Voice
Ocean Grove, United States - 5:23 pm local time
Every brand has a heart. My work is uncovering it.
I partner with purpose-driven businesses and nonprofits to transform ideas into clear, authentic messaging that reflects who they are, resonates with the right audience, and inspires action.
Whether you're launching, rebranding, or refining your message, we'll create a brand people understand, remember, and trust.
It's not about pushing your message out. It's about pulling people in.
— s.h.e. CONSULTING
Highlights:
Rebranded Jewish Family & Children's Service of Monmouth County, strengthening donor engagement and community connection.
Clarified the messaging for Natural Life Business Partnership, leading to a full rebrand and the launch of three best-selling books on soul-aligned business.
Capabilities
Brand Messaging Strategy
Purpose, Vision, Mission & Core Values
Buyer Personas & Audience Insights
Competitive Analysis & Market Positioning
Value Proposition & Tagline Development
Messaging Pillars & Brand Voice
Website Copywriting
Home, About, Services & Landing Pages
Audience-focused, SEO-informed copy
Messaging that reflects your brand and connects with your audience
Brand Messaging & Content
Website Messaging
Email Content
Social Media Messaging
Content Planning
Brand Refresh & Repositioning
Brand Messaging Audits
Messaging Refinement
Brand Voice Documentation
Creative Support
Wix Website Design
Logo & Visual Identity Direction
Canva Design
It's not about pushing your message out. It's about pulling people in.
— s.h.e. CONSULTING
Steps for completing your project
After purchasing the project, send requirements so Esta can start the project.
Delivery time starts when Esta receives requirements from you.
Esta works on your project following the steps below.
Revisions may occur after the delivery date.
Discovery Process
We’ll collaborate through deep-dive sessions into your vision, purpose, mission, values, audience, and competitors—culminating in your value proposition, tagline, messaging pillars, and brand voice. Everything aligned, clear, and uniquely you.