You will get Strategic Brand Positioning & Growth Blueprint
Project details
B2B growth decisions fail when positioning is unclear.
Most companies don’t have a marketing problem — they have a clarity problem.
I help B2B companies define brand strategy and positioning so leadership teams can make confident growth decisions across marketing, sales, product, and expansion.
This project is not about logos or visuals. It’s about creating a clear strategic foundation: who you are for, why you win, and how your brand supports business decisions.
My process combines market analysis, competitive positioning, and strategic thinking to deliver:
Clear positioning and differentiation
Strong value propositions and messaging foundations
Alignment between brand, business goals, and growth strategy
You’ll walk away with a documented brand strategy you can actually use — not theory, not trends, but clarity that guides decisions and scales with your business.
This project is ideal for B2B companies facing growth, repositioning, market expansion, or internal misalignment.
Most companies don’t have a marketing problem — they have a clarity problem.
I help B2B companies define brand strategy and positioning so leadership teams can make confident growth decisions across marketing, sales, product, and expansion.
This project is not about logos or visuals. It’s about creating a clear strategic foundation: who you are for, why you win, and how your brand supports business decisions.
My process combines market analysis, competitive positioning, and strategic thinking to deliver:
Clear positioning and differentiation
Strong value propositions and messaging foundations
Alignment between brand, business goals, and growth strategy
You’ll walk away with a documented brand strategy you can actually use — not theory, not trends, but clarity that guides decisions and scales with your business.
This project is ideal for B2B companies facing growth, repositioning, market expansion, or internal misalignment.
Industry
Education, Financial Services, Media & Entertainment, Retail & Wholesale, Technology & InternetLanguage
English, PortugueseWhat's included
| Service Tiers |
Starter
$1,600
|
Standard
$2,800
|
Advanced
$4,500
|
|---|---|---|---|
| Delivery Time | 10 days | 21 days | 30 days |
Number of Revisions | 1 | 2 | 2 |
Mission & Vision Statement | - | - | |
Brand Narrative | - | ||
Target Audience & Positioning | |||
Voice & Tone Guidelines | |||
Brand Design Guidelines | |||
Business Name & Slogan |
Optional add-ons
You can add these on the next page.
Executive Strategy Call – 60-minute 1:1 Session
(+ 2 Days)
+$250
Go-To-Market Strategy Extension
(+ 5 Days)
+$800
Sales & Marketing Messaging Alignment
(+ 4 Days)
+$650About Fernando
Brand & Growth Strategist | Scaling Marketing & Positioning
Maringa, Brazil - 5:55 am local time
I help Founders, CEOs, and Leadership Teams bridge the gap between high-level strategy and operational reality. With over 18 years of experience leading national operations and managing thousands of touchpoints, I don’t just build brands—I build business assets.
My approach is grounded in a non-negotiable principle: Marketing without branding is just shouting louder at a market that isn't listening. I specialize in creating the "garden" (positioning) that naturally attracts the "bees" (high-value customers), ensuring growth is a consequence of strategy, not a struggle of execution.
At the intersection of Brand, Revenue, and Execution, I deliver:
Strategic Brand Audits & Positioning: Identifying the gaps that drain your margin and defining a clear path to authority.
Operational Roadmap: Translating complex vision into practical execution—from ERP selection and e-commerce structure to commercial team training.
Sustainable Growth: Moving away from short-term fixes toward long-term value creation and brand equity.
I partner with leaders who demand senior-level thinking and a partner who understands the weight of a P&L. If you are looking for a pragmatic, business-led strategist to transform your brand into your most powerful growth engine, let’s talk.
Steps for completing your project
After purchasing the project, send requirements so Fernando can start the project.
Delivery time starts when Fernando receives requirements from you.
Fernando works on your project following the steps below.
Revisions may occur after the delivery date.
Market & Positioning Analysis Description
I review your market, competitors, and current positioning to identify strategic patterns and differentiation opportunities.
Strategy Framework Development
I create your brand strategy deliverables: positioning statement, value proposition, messaging pillars, and strategic narrative tailored to your growth decisions.