You will get Strategic Messaging & Positioning Framework for you & your business
Project details
If your messaging feels unclear, inconsistent or unfocused, it becomes harder to convert clients, attract funding, influence stakeholders or grow your organisation.
I help organisations define clear, credible messaging that aligns with their goals and audience.
What I deliver:
• Core messaging framework (mission, positioning, value proposition)
• Audience-specific messaging (eg customers, funders, partners, policymakers)
• Key narrative and tone guidance
• Practical recommendations for use across channels
Best for:
• NGOs and social impact organisations
• Startups preparing for growth or funding
• Membership bodies and advocacy organisations
I help organisations define clear, credible messaging that aligns with their goals and audience.
What I deliver:
• Core messaging framework (mission, positioning, value proposition)
• Audience-specific messaging (eg customers, funders, partners, policymakers)
• Key narrative and tone guidance
• Practical recommendations for use across channels
Best for:
• NGOs and social impact organisations
• Startups preparing for growth or funding
• Membership bodies and advocacy organisations
Industry
Financial Services, Legal, Nonprofit, Retail & Wholesale, OtherLanguage
EnglishWhat's included
| Service Tiers |
Starter
$280
|
Standard
$520
|
Advanced
$920
|
|---|---|---|---|
| Delivery Time | 3 days | 3 days | 3 days |
Number of Revisions | 1 | 2 | 3 |
Mission & Vision Statement | |||
Brand Narrative | |||
Target Audience & Positioning | - | ||
Voice & Tone Guidelines | - | ||
Brand Design Guidelines | - | - | - |
Business Name & Slogan | - | - | - |
Optional add-ons
You can add these on the next page.
Founder branding & positioning messaging
(+ 1 Day)
+$280About Sheila
Strategic Communications & Impact | Thought Leadership and Reputation
London, United Kingdom - 1:44 am local time
With a background in public affairs, strategic communications, and policy development, I’ve worked across government, business, and the non-profit sector, supporting organisations to engage stakeholders, strengthen their positioning, and translate complex ideas into compelling narratives.
My work sits at the intersection of reputation, strategic storytelling and policy.
What I can help you with:
LinkedIn & Executive Branding
- Profile optimisation for founders, consultants, and policy professionals
- Thought leadership content strategy
- Ghostwritten posts that build authority not just visibility
Thought Leadership & Policy Writing
- Articles, reports, and white papers grounded in research and insight
- Consultation and inquiry responses
- Executive ghostwriting (LinkedIn, op-eds, speeches)
Strategic Communications & Messaging
- Messaging frameworks and narrative development
- Stakeholder positioning (government, investors, partners)
- Public affairs and advocacy support
Investor & Impact Communications
- Pitch decks and investment narratives
- Funding proposals and donor communications
- Impact reports and programme storytelling
My approach
I don’t produce generic content.
I work closely with clients to understand their goals, audience, and positioning to develop messaging that is clear, credible, and aligned with their strategic objectives.
Whether you’re:
A founder building your voice
An organisation influencing policy
Or a team preparing for funding or growth
I bring a structured, insight-led approach to help you communicate effectively.
Experience highlights
- Worked in parliamentary and policy environments, engaging MPs, ministers, and senior stakeholders
- Delivered strategic communications and public affairs support for businesses and organisations
- Developed thought leadership and policy content across economic development, trade, and social impact
- Supported programmes focused on entrepreneurship, access to finance, and underserved communities
- Experience working with UK and international organisations, including Africa-focused initiatives
Steps for completing your project
After purchasing the project, send requirements so Sheila can start the project.
Delivery time starts when Sheila receives requirements from you.
Sheila works on your project following the steps below.
Revisions may occur after the delivery date.
Client check in
I will contact the client with my understanding of the brief or a first draft before proceeding