You will get UX Research & UI/UX Audit to Boost Conversions for Startups & SaaS
Project details
Is your app or website not converting?
Many founders face the same issue: traffic comes in, but users drop off before purchase. The reason is often poor UX design, unclear user flow, or missing UI research.
This package is for early-stage founders, SaaS startups, and product managers who need structured UX/UI research before investing in full development.
Problems I solve:
• No sales despite traffic.
• Unclear customer journey and user flows.
• No UX audit or UI research before design stage.
Solution
I’ll deliver structured research and UX strategy to guide product decisions:
• Competitor analysis (UX/UI patterns, SaaS & mobile benchmarks)
• Feature prioritization & idea validation for MVP
• User flow mapping, customer journey analysis, pre-wireframe research
• Actionable UI/UX recommendations for wireframing in Figma
Results
• Higher conversions, retention, and sales
• Clear, validated UX roadmap for MVP or redesign
• Faster go-to-market with less risk and wasted budget
Perfect if:
• You need UX research but aren’t ready for UI design.
• You want a UI/UX audit before wireframes.
• You’re preparing an investor pitch deck and need clear UX insights.
Many founders face the same issue: traffic comes in, but users drop off before purchase. The reason is often poor UX design, unclear user flow, or missing UI research.
This package is for early-stage founders, SaaS startups, and product managers who need structured UX/UI research before investing in full development.
Problems I solve:
• No sales despite traffic.
• Unclear customer journey and user flows.
• No UX audit or UI research before design stage.
Solution
I’ll deliver structured research and UX strategy to guide product decisions:
• Competitor analysis (UX/UI patterns, SaaS & mobile benchmarks)
• Feature prioritization & idea validation for MVP
• User flow mapping, customer journey analysis, pre-wireframe research
• Actionable UI/UX recommendations for wireframing in Figma
Results
• Higher conversions, retention, and sales
• Clear, validated UX roadmap for MVP or redesign
• Faster go-to-market with less risk and wasted budget
Perfect if:
• You need UX research but aren’t ready for UI design.
• You want a UI/UX audit before wireframes.
• You’re preparing an investor pitch deck and need clear UX insights.
Main Type
Landing Pages, Mobile Apps, Web Apps, WebsiteFile Format
JPG, PDF, PNG, OtherWhat's included $200
These options are included with the project scope.
$200
- Delivery Time 1 day
- Number of Revisions 1
Optional add-ons
You can add these on the next page.
Personas + JTBD (Jobs To Be Done)
(+ 1 Day)
+$75
CJM (Customer Journey Map) for different personas
(+ 1 Day)
+$100
Sense prototypes
+$75
6 reviews
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DV
Daniel V.
Sep 18, 2025
Title: UX/UI Wireframe Designer Needed for Insurance Web App Dashboard (Data-Heavy Interface)
Extremely professional and did great work! Provided a great wireframe with a great User Experience.
HQ
Huifang Q.
Aug 20, 2025
Experienced UX/UI Designer Needed for iOS App Review
Valeriia and her team are friendly, efficient and professional. They delivered strong communications and solid results within the expected timeframe. Highly recommended!
KO
Kriya O.
Aug 18, 2025
Web designer for SAAS website
I was happy working with Valeriya and Insoft Global.
I got a very beautiful and professional result. Valeriya takes ownership of the design making sure she gets a result with a high standard.
I will definitely work with her again.
I got a very beautiful and professional result. Valeriya takes ownership of the design making sure she gets a result with a high standard.
I will definitely work with her again.
DK
Daria K.
Mar 13, 2024
Need a small presentation for recruiting project
A highly responsive, professional, and independent performer. In a short call, she was able to quickly decompose the task from both design and marketing perspectives and propose solution options. A brilliant result on the first attempt.
AS
Alex S.
Oct 26, 2023
A talented UI/UX designer to create a captivating design for an online cosmetics store
Team designed exactly what we were looking for. Our products are made of organic ingredients, that is why our website’s goal is not merely to sell but to depict the true concept of our brand, which is natural aesthetics and customer care. We were especially happy about the intuitive interface as it looked minimal and convenient at the same time. Improved both the ordering process and the website navigation, as well as added a personal account where our clients can track the status of their order.
We should also mention a keen eye of our Contractor, their taste, and attention to detail. We would be grateful to have the possibility to work with them again in the future, thus we highly recommend their services.
We should also mention a keen eye of our Contractor, their taste, and attention to detail. We would be grateful to have the possibility to work with them again in the future, thus we highly recommend their services.
About Valeriia
UI/UX Designer | Website & App Design | Figma | Webflow & Prototyping
100%
Job Success
Ternopil, Ukraine - 5:51 pm local time
🎨Hey, I’m Valeria! I’m a Senior UX/UI Designer at Insoft Global with over 5 years of experience in Web Design, Mobile Design, and UX/UI Design. I’ve had the pleasure of working with big names like Dell, Intel, VMware, and Intuit, creating intuitive, user-friendly designs that make a real impact. Whether it’s turning complex tools into easy-to-use GUIs, building responsive and data-driven platforms, or developing Design Systems, I’m all about crafting seamless designs that engage users and drive results.
✨ Overview:
I specialize in delivering clean, scalable, and conversion-oriented interfaces for SaaS platforms, B2B tools, and enterprise web apps. With a data-driven UX mindset and strong attention to visual detail, I help businesses design experiences users actually enjoy. I also boost startups at various stages - from pre-seed to post-MVP - helping them grow faster with strategic User Experience Design. My experience spans across Real Estate, Insurance, and Hospitality industries, where I’ve crafted solutions that balance user needs with business goals.
✅ Why Work With Me?
🧭 Full-Cycle UX Expertise – from competitor analysis, personas, and Jobs-To-Be-Done (JTBD) to wireframes, user flows, and interactive prototypes.
🎨 Polished UI Execution – high-fidelity interfaces in Figma with precise layout, spacing, and pixel-perfect visuals.
🧩 Scalable Design Systems – reusable UI components and consistent patterns to speed up dev handoff.
📊 Data-Driven Decisions – usability testing, A/B testing, heuristic evaluation to improve real UX metrics.
🤝 Team-Ready & Reliable – experience in Agile teams, daily syncs with devs and PMs, and stakeholder presentations.
🌍 Upper-Intermediate English – smooth communication across distributed teams.
🧠 UX/UI Skills & Deliverables:
UX Research: Competitor Analysis, Personas, Jobs-To-Be-Done (JTBD), Customer Journey Mapping (CJM)
UX Strategy: Design Thinking, Usability Testing, A/B Testing, Heuristic Evaluation
Wireframing, Prototyping, Interaction Design
UI Kits, Design Systems, Style Guides
Responsive & Adaptive Web Design
Redesign, Web App Redesign, Website Redesign
Motion Design, Microinteractions, Visual Hierarchy
SaaS Dashboard Design, Admin Panels, Landing Pages
Mobile App Design (iOS, Android, Hybrid)
Information Architecture, Accessibility, User Flows
UX/UI Design, User Experience Design, Graphic Design, User Interface Design, User Experience Strategy, Website Redesign, Adaptive Web Design, Theme Customization, Responsive Design, App Design, Style Guide, Prototyping, Wireframing, UX Research, UserFlow, User Interface Design, User Experience Design, Interaction Design, Web Design, Interaction Design, Mobile UI Design, Software Design, Mockup, Landing Page Optimization, Graphic Design.
🛠️ Tools I Use:
🎨 Design & Prototyping:
Figma, FigJam, Adobe Photoshop, Illustrator, After Effects, Spline, LottieFiles
📋 Project & Collaboration:
Asana, Notion, Jira
🤖 AI & Automation Tools:
Midjourney, Runway, Leonardo AI
💻 Design Principles:
Bootstrap, Responsive Layouts, Typography Systems
📌 Portfolio Highlights:
🔧 Device Management Platform – UX/UI for 20,000+ devices: firmware updates, logs, monitoring, role-based control. (IoT field)
⚙️ Dell Logical Build Tool – GUI design for CLI-based tool, simplifying complex firmware workflows
🛒 Automotive E-commerce Platform – UX research, Magento-based store, dark/light modes, and checkout UX
🧪 vxIntel Malware Analytics – responsive interface with interactive 3D, usability testing
🧩 Silicon UI Kit Template – blog, portfolio, and account UI components for enterprise tech products
🇯🇵 Smapify (Japan) – culturally adapted interface for Shopify x Smaregi sync tool with illustration-focused UI
🏥 MedTech Conversion Website – UX audit, user flows, wireframes, and high-fidelity UI for a healthcare automation platform
Industries: Startup, IoT, Real Estate, Finance, Banking, Medic/Healthcare, Hospitality, Insurance, etc.
💬 Let’s Build Something People Love to Use!
If you’re looking to improve usability, boost conversions, or launch a polished product — I’m ready to help.
📩 Message me today to get started!
Steps for completing your project
After purchasing the project, send requirements so Valeriia can start the project.
Delivery time starts when Valeriia receives requirements from you.
Valeriia works on your project following the steps below.
Revisions may occur after the delivery date.
Kick-off & Requirements Alignment
You share your product idea, goals, and existing materials (if any). I clarify business objectives and target audience.
Research & Analysis
I conduct competitor analysis, UX/UI benchmarks, and initial customer journey mapping. Findings are summarized in a clear document.