You will get a 60-minute Consultation: How to Create Empowering B2B Personas
Top Rated
Project details
👉 How to define and create B2B Personas that reveal the needs of your target audience.
I have had the opportunity to work with hundreds of business stakeholders over the years to learn about their ideal customers. I've also been able to help them dig deeper, to systematically learn even more about their buyers, and then document it.
Well researched and documented personas will improve all aspects of your go-to-market programs.
This is a 60-minute consultation to demonstrate how to research, structure and create Ideal Customer Profile (ICP) personas using AI, and how to make them scale for your business. At the end of the consultation, you will receive tools and templates to help you develop laser-focused, comprehensive personas of your ICPs.
Message me if you have other business needs.
I have had the opportunity to work with hundreds of business stakeholders over the years to learn about their ideal customers. I've also been able to help them dig deeper, to systematically learn even more about their buyers, and then document it.
Well researched and documented personas will improve all aspects of your go-to-market programs.
This is a 60-minute consultation to demonstrate how to research, structure and create Ideal Customer Profile (ICP) personas using AI, and how to make them scale for your business. At the end of the consultation, you will receive tools and templates to help you develop laser-focused, comprehensive personas of your ICPs.
Message me if you have other business needs.
Marketing Strategy Expertise
Social Media Marketing, Search Engine Marketing, Conversion Rate Optimization, Branding, ConsultationWhat's included $150
These options are included with the project scope.
$150
- Delivery Time 3 days
- Number of Revisions 0
- Customer Segmentation
- Tailored Action Plan
Optional add-ons
You can add these on the next page.
Additional Revision
+$25
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TS
Todd S.
Apr 12, 2026
Senior B2B Positioning Strategist – Founder LinkedIn + Healthcare Startup Page + Article Launch.
Ed is amazing and truly helped me navigate a complex and difficult to understand model and environment. He asked deep questions and provided insightful questions. I can't recommend him enough.
BT
Bhaj T.
Feb 15, 2026
Niche Systems Sales Coach & Marketer Needed
Ed was proactive, on time and very considerate to the project's needs.
JJ
Jennifer J.
Apr 23, 2025
Writing services for internal editorial
I’ve had the pleasure of working with Ed on several occasions over the years, so when I needed a freelance writer to provide temporary support for our intranet, he was the first person who came to mind. Although new to our industry, Ed quickly demonstrated an impressive ability to distill complex topics into clear, accessible content suitable for a wide audience. His work is consistently high quality, required no editing, and was always delivered on time. I would wholeheartedly recommend Ed—without hesitation.
MB
Matthew B.
Nov 1, 2024
60 minute consultation
TM
Tomas M.
Jun 25, 2024
60 minute consultation
About Newton
Positioning & Messaging for Complex B2B Services, Products and Offers
100%
Job Success
Los Angeles, United States - 7:58 am local time
B2B buyers don't struggle to find solution providers, they struggle to tell them apart. When your messaging sounds like everyone in your category, the issue isn’t your offer, it’s that your prospects don’t see what makes you different. They probably don’t understand how your offer translates to value their world.
I'm Newton "Ed" Youngblood, a B2B positioning and messaging strategist with decades of experience working with companies that sell complex services, products, and solutions. I help clients answer the four questions every prospect needs to answer before they engage, consider and buy:
• Who are you?
• What do you do?
• Why should I care?
• Why are you the right choice?
Once those four questions have clear answers and provide the context buyers need, everything else follows. Messaging, positioning frameworks, web copy, sales narratives, and go-to-market content becomes strategic, prospects understand why it matters, and moves prospects forward.
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How I can help:
✅ B2B Positioning & Messaging - Clarify your value proposition, target audience, competitive difference, and buyer-facing message so your market understands what you do and why it matters to them.
✅ Brand Strategy for Complex B2B Offers - Build a stronger strategic foundation for your brand — one that goes beyond visuals to define your promise, audience, market position, voice, and credibility.
✅ Go-to-Market Programs, Content & Sales Materials - Translate strategy into functional assets: website messaging, pitch narratives, sales copy, case studies, thought leadership, campaign themes, and content that helps buyers move forward.
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Clients work with me when they need senior-level thinking, sharper messaging, and practical execution — without the overhead and process of an agency.
I simplify complexity, clarify audience value, and help buyers buy.
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✅ Top 1% Expert-Vetted Upwork talent ✅ Top Rated Plus consultant ✅ 100% client success rating ✅ Author, B2B Brand Strategy — a practical guide for B2B entrepreneurs, consultants, and small business owners
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If buyers are struggling to connect your offer to outcomes they care about, let's talk. That’s a problem I fix.
Steps for completing your project
After purchasing the project, send requirements so Newton can start the project.
Delivery time starts when Newton receives requirements from you.
Newton works on your project following the steps below.
Revisions may occur after the delivery date.
I will review your information and website.
Before we meet, I will review the information you provide so I have the background to ensure a focused, relevant discussion.
Consultation Call
Discuss your current situation, and identify key target buyers, then review the steps and tools to create impactful B2B customer personas.