You will get A complete Google Ads audit with a 90-day roadmap to cut CPA and scale ROAS
Project details
Your Google Ads account is leaking money somewhere. The question is where, how much, and how fast it can be fixed.
I've managed 400K plus in ad spend across Google Ads and Meta Ads, generating millions in revenue for clients in telecom, e-commerce, SaaS, and local services. Every account I audit has at least three specific, fixable problems that are quietly killing ROAS. My job is to find them, quantify the impact, and hand you a roadmap to fix them.
What makes this audit different:
1. I look at your account through the lens of CAC and LTV, not just clicks and impressions. Vanity metrics get you fired.
2. I review your conversion tracking first. If GA4 and GTM are misconfigured, every other decision is built on bad data.
3. The deliverable is a written audit plus a 90-day week-by-week growth roadmap, not a generic checklist.
4. I'm LSE-trained and a CPA. I read P&Ls. Your ad spend is treated like an investment, not an expense.
If you have an account spending 5K to 50K per month and you're not 100 percent sure where every dollar is going, this audit will pay for itself in the first 30 days.
I've managed 400K plus in ad spend across Google Ads and Meta Ads, generating millions in revenue for clients in telecom, e-commerce, SaaS, and local services. Every account I audit has at least three specific, fixable problems that are quietly killing ROAS. My job is to find them, quantify the impact, and hand you a roadmap to fix them.
What makes this audit different:
1. I look at your account through the lens of CAC and LTV, not just clicks and impressions. Vanity metrics get you fired.
2. I review your conversion tracking first. If GA4 and GTM are misconfigured, every other decision is built on bad data.
3. The deliverable is a written audit plus a 90-day week-by-week growth roadmap, not a generic checklist.
4. I'm LSE-trained and a CPA. I read P&Ls. Your ad spend is treated like an investment, not an expense.
If you have an account spending 5K to 50K per month and you're not 100 percent sure where every dollar is going, this audit will pay for itself in the first 30 days.
Search Engines
GoogleWhat's included
| Service Tiers |
Starter
$250
|
Standard
$500
|
Advanced
$950
|
|---|---|---|---|
| Delivery Time | 4 days | 5 days | 7 days |
Number of Audience Targeting Suggestions | 10 | 15 | 20 |
Number of Ad Extensions | 5 | 8 | 12 |
Number of Ad Copy Suggestions | 5 | 10 | 15 |
Account Setup | - | - | - |
Campaign QA | |||
Ongoing Management | - | - | - |
Frequently asked questions
About Afnan
Senior PPC Strategist for Google Ads, Meta Ads and Lead Funnels
Lahore, Pakistan - 10:09 pm local time
Most PPC freelancers can launch a campaign. Few can tell you why it's working, when to kill it, and how to turn clicks into closed revenue. I do all three — because I spent four years running a 35-person telesales floor before I ever touched an ads dashboard. I know what a qualified lead actually looks like.
What I do for clients:
• Google Ads (Search, Performance Max, Display, Retargeting) built around CAC and LTV, not vanity clicks
• Meta Ads campaigns engineered for lead quality, not just lead volume
• Landing pages, conversion tracking (GA4, GTM, server-side), and CRO
• Weekly reporting in plain English — no jargon, no fluff
Who I work best with:
Founders and marketing leads at U.S. and EU businesses spending 5K to 50K per month on paid media, in e-commerce, SaaS, B2B services, or local lead gen. If you want a strategist who treats your ad budget like an investment portfolio (LSE-trained, CPA — I read P&Ls), we will get along.
What I have delivered:
• Managed 400K plus in paid media driving millions in revenue
• Built and led a 35-person telesales team converting paid traffic into closed deals
• Worked with U.S. telecom resellers (Spectrum, AT&T, Verizon), SaaS, e-commerce, and local services
My promise: The first two weeks are a paid audit and strategy sprint. If you do not see a clear, fundable path to your goal, we part ways — no retainer lock-in.
Send me a short message about your business and current numbers. I will tell you honestly whether I can help.
Steps for completing your project
After purchasing the project, send requirements so Afnan can start the project.
Delivery time starts when Afnan receives requirements from you.
Afnan works on your project following the steps below.
Revisions may occur after the delivery date.
Kickoff & account access (Day 1)
I confirm access to your Google Ads, GA4, and GTM. We align on your goals, target CPA, and the products or services that matter most. No long onboarding calls unless you want one.
Deep audit across 7 pillars (Days 2-3)
I review account structure, search term hygiene, ad copy and extensions, bidding and pacing, landing page fit, conversion tracking integrity, and audience strategy. Every finding is documented with the data behind it.