You will get a comprehensive Google Ads audit from a top 1% PPC expert.
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Top Rated
Project details
If you want a more detailed review of your Google Ads account, this audit goes deeper than a quick consultation.
We’ll start with a call so I can understand your business properly — your goals, margins, lead quality, sales process, service areas, tracking setup, and what you’re actually trying to achieve from Google Ads.
After that, I’ll go through the account in detail and look at the areas most likely to affect performance, including campaign structure, search terms, keywords, match types, bidding, budgets, conversion tracking, location targeting, ad copy, landing pages, PMax, Shopping if relevant, and any hidden settings that may be causing wasted spend.
The aim is not to overwhelm you with a huge list of tiny issues. It’s to give you a clear, prioritised view of what’s working, what’s holding the account back, and where the biggest opportunities are.
I’ll explain the findings clearly, so you understand not just what I recommend changing, but why it matters and what impact it could have.
We’ll start with a call so I can understand your business properly — your goals, margins, lead quality, sales process, service areas, tracking setup, and what you’re actually trying to achieve from Google Ads.
After that, I’ll go through the account in detail and look at the areas most likely to affect performance, including campaign structure, search terms, keywords, match types, bidding, budgets, conversion tracking, location targeting, ad copy, landing pages, PMax, Shopping if relevant, and any hidden settings that may be causing wasted spend.
The aim is not to overwhelm you with a huge list of tiny issues. It’s to give you a clear, prioritised view of what’s working, what’s holding the account back, and where the biggest opportunities are.
I’ll explain the findings clearly, so you understand not just what I recommend changing, but why it matters and what impact it could have.
Search Engines
GoogleWhat's included $250
These options are included with the project scope.
$250
- Delivery Time 2 days
- Campaign QA
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GR
George R.
Jul 7, 2026
Google Ads Audit & Recommendations
Melissa is fantastic! highly recommend. We had a need for an ads audit and she delivered above and beyond. will work with her again!
JT
Joshua T.
Jun 25, 2026
30 minute consultation
MJ
Melanie J.
Jun 24, 2026
30 minute consultation
Delivered far beyond what I can put into words! I had an awesome time and learnt a ton. Thank you for everything
SK
Shoaib K.
Jun 22, 2026
30 minute consultation
AL
Aaron L.
Jun 3, 2026
30 minute consultation
Melissa was exceptionally friendly, knowledgeable, and a pleasure to work with. I worked with her as a Google Ads consultant for my marketing agency, and she provided valuable insights that helped improve both my understanding and approach to campaign management.
She was always willing to answer questions, explain concepts clearly, and share practical advice based on real experience. The sessions were extremely worthwhile, and I would highly recommend Melissa to anyone looking to upskill in Google Ads or improve their PPC performance.
She was always willing to answer questions, explain concepts clearly, and share practical advice based on real experience. The sessions were extremely worthwhile, and I would highly recommend Melissa to anyone looking to upskill in Google Ads or improve their PPC performance.
About Melissa
Senior Google Ads | Conversion Intelligence | Service Businesses
100%
Job Success
Hemel Hempstead, United Kingdom - 12:15 pm local time
Google receives a signal when someone clicks and a signal when someone converts. Everything in between — the session that lasted four minutes, the person who read your pricing page twice, the lead that was genuinely worth £8,000 vs the one that was never going to buy — Google sees none of it.
I fix that. And the results compound over time.
I'm a Google Ads specialist with 21 years of experience and $60M+ in ad spend managed. I work exclusively with service businesses at serious spend levels — typically $20,000/month and above — where signal quality, conversion intelligence, and proper offline tracking make the difference between an account that improves every month and one that plateaus.
What I do differently:
Most specialists focus on what happens before the click — keywords, match types, bidding, structure. I focus on that too. But the work that produces outsized results is what happens after the click.
I build three connected layers that most accounts don't have:
Behavioural signal tracking — meaningful engagement signals sent back to Google during every session, not just at conversion. Google learns what a genuinely interested visitor looks like for your specific business — even when they don't convert immediately.
Conversion value scoring — form submissions sent back to Google with predicted revenue values based on lead quality signals. Not a flat conversion count. A signal that reflects what each lead is actually worth. Google optimises toward high-value leads not just lead volume.
Offline conversion tracking — quoted values and won jobs connected back to the original click via CRM integration. Google learns which keywords, campaigns, and audiences produce real revenue — not just enquiries.
Together these give Google a complete picture of your customer journey from first session to closed job. The algorithm gets better data than any competitor's account is providing. Targeting improves continuously. Cost per quality lead drops over time.
Recent results:
• A UK business insurance provider: +144% revenue, +68% ROAS, +87% sales.
• A land surveying firm: -41% cost per quoted lead, +67% quoted lead ROAS, +12% value of work quoted.
• A resin driveway installer: -41% cost per acquisition, -40% ad spend for same results, +11% quote requests.
In every case the improvement came from better signal quality and commercial thinking — not more budget.
What I work on:
• Google Ads audits and second opinions for accounts spending $20k+/month
• Full account management with conversion intelligence built in
• Conversion tracking architecture — GTM, GA4, Enhanced Conversions, offline imports
• CRM integration for quoted value and job value feed-back to Google
• Behavioural signal tracking and lead scoring setup
• Search, Performance Max, Microsoft/Bing Ads
• Landing page conversion analysis and recommendations
The questions I focus on:
• Is Google optimising toward your actual revenue — or just your conversion count?
• Are your best leads being treated the same as your worst leads by the algorithm?
• What signals is Google missing about the quality of your sessions and leads?
• Is your offline revenue connected back to the clicks that generated it?
• What needs fixing first to make the account measurably better within 90 days?
Who I work best with:
Service businesses — insurance, professional services, home improvement, trades, B2B — where lead quality variance is significant and the difference between a good lead and a bad one is worth thousands of pounds. Businesses where the owner or marketing director cares about revenue outcomes, not vanity metrics. Accounts where proper signal quality hasn't been set up and there's real performance left on the table.
If you want a senior specialist who will connect your ad spend to your actual business outcomes — not just manage your campaigns — send me a message or book a consultation.
Steps for completing your project
After purchasing the project, send requirements so Melissa can start the project.
Delivery time starts when Melissa receives requirements from you.
Melissa works on your project following the steps below.
Revisions may occur after the delivery date.
Initial goals call
We’ll start with a call to understand your business, goals, margins, service areas, lead quality, sales process, and what you want Google Ads to achieve.
Account access & setup review
You’ll give me access to your Google Ads account, and I’ll review the overall setup, including campaign types, structure, budgets, bidding, tracking, and key settings.