You will get a comprehensive SEO audit and roadmap for optimization
Project details
I have been working in SEO since 2012 and have led SEO for major corporations and as an agency department director. In my own agency, I managed SEO for a wide range of companies, from fashion to government defense contractors. You can rest assured that you'll get the results you're looking for with VERB Digital Media!
Industry Expertise
Aerospace, Art & Design, Aviation, Cryptocurrency & Blockchain, Energy & Utilities, Finance & Accounting, Food & Beverage, Game, Government & Public Sector, Health & Fitness, HR & Business Services, Insurance, Legal, Manufacturing & Construction, Media & Entertainment, Military & Defense, Music, News, Real Estate, Retail & Consumer Goods, Science & Medicine, Sports & Recreation, Supply Chain & Logistics, Tech & IT, Travel & HospitalityLanguage
EnglishWhat's included
| Service Tiers |
Starter
$500
|
Standard
$1,250
|
Advanced
$1,750
|
|---|---|---|---|
| Delivery Time | 7 days | 14 days | 14 days |
Site SEO Audit | |||
Index Optimization | - | - | - |
XML Sitemap | - | - | - |
Robots.txt | - | - | - |
Image Compression | - | - | - |
HTTPS Setup | - | - | - |
Penalty Removal | - | - | - |
About Veronica
SEO Experience + Value Equals Results for your Business
Cleveland Heights, United States - 12:44 pm local time
I've worked as Head of SEO for a major US retailer, established and run SEO departments at multiple digital agencies, ran my own agency full-time for four years, and most recently - founded and scaled a successful wellness food brand.
Full disclosure - I still run that brand, but I'm taking on SEO work to augment my income.
All of that said - for a limited time, I'm offering a rate here on Upwork that is 30% lower than it was when I ran my agency - VERB Digital Media.
About me and my services -
I’m an experienced SEO specialist with a strong track record of helping clients across industries like manufacturing, logistics, healthcare, legal, senior living, SaaS, and consumer packaged goods (CPG) and more. As the founder of my own CPG brand, I bring a business-owner mindset to every project. SEO isn’t just about rankings, it’s about driving real results that support your business goals. My work includes in-depth technical audits, content optimization, keyword strategy, and site structure improvements, all aimed at boosting organic visibility and conversions. I regularly use tools like Screaming Frog, Ahrefs, SEMrush, Moz, Yoast, and All in One SEO in my work. While I work most often in WordPress and Woocommerce, I’m comfortable navigating and optimizing most content management systems. My focus is always on delivering clear, measurable improvements that move your business forward.
NOTE 1: My ideal assignment would be to support a larger agency in a non-customer facing capacity.
NOTE 2: I'm updating this profile as of July 2025. My Upwork profile has been hidden since 2022, as I've been working in my CPG company. I'm currently raising venture funds for that business, and taking on SEO work to augment my personal income.
QUALIFICATIONS
• 15 years of SEO experience
• Skilled in technical SEO
• Industry agnostic – I am open to working with all industries. (Exceptions: political, adult)
• Bachelor of Science, Business Administration (Regis University, Denver, CO – 2005)
• Master of Science, Digital Marketing (Full Sail University, Orlando, FL – 2015)
Value Adds:
• I'm an experienced startup founder and CEO. I understand the goals of the business owner/leader and I'm skilled to looking beyond the obvious to find solutions and opportunities.
• I'm passionate about marketing! It's not just about keywords and search volume with me. The goal is to ensure we're reaching your target market and communicating in a way that results in conversions.
• I can also help with Amazon. My company has sold on the platform since 2021
MY APPROACH TO SEO
I start new engagements with a 30-minute discovery call. My goal is to learn about your business, its challenges (SEO and otherwise), and discuss ways enhanced organic content can have a positive impact. From there, I perform an audit of your SEO and come back in two weeks with a report and plan for improvement going forward and quote for services.
Most clients come to me with one of these scenarios:
1. You’ve never had a professional SEO work on your website, or it’s been a long time since you’ve worked with a pro.
2. Your content is not generating the kind of organic traffic you’d hoped for and you’re not sure why.
3. You’re planning to migrate your website (move it to a new domain) or have it redesigned, and you want to start with strong SEO.
In this case, I’ll recommend testing that will give us a clear picture of your site’s structure and then present you an SEO plan to be implemented alongside your web development team as they rebuild.
4. You’ve been working with another SEO, but haven’t been pleased with their work.
In this case, I’ll ask you some questions about what was done – but I will always recommend a full SEO audit. This will give us a clear understanding of where things stand. Then, I’ll present a strategic plan for your approval.
SERVICES OFFERED
• SEO audits
• Keyword research
• Competitive Keyword SWOT Analysis
• Keyword strategy
URL mapping
Cannibalization correction
Content messaging strategy
On-page Copy optimization
• Meta data optimization
• Google Analytics
Setup
Traffic Sources
User behavior
Goal creation
• Google Search Console
Setup
Monitor for crawl errors, index status, etc.
Customized analysis
• Rank tracking
• Backlink Profile Management
Analysis
Toxic link cleanup
Link building
Steps for completing your project
After purchasing the project, send requirements so Veronica can start the project.
Delivery time starts when Veronica receives requirements from you.
Veronica works on your project following the steps below.
Revisions may occur after the delivery date.
Technical Analysis
The technical analysis focuses on evaluating the infrastructure of the website to ensure that search engines can crawl, index, and understand it efficiently. Includes recommendations for optimizing.
On-Page SEO Analysis
The on-page SEO analysis focuses on evaluating your website's overall content quality and involved a review of the content on the page and in the HTML source code. Includes recommendations for optimizing.