You will get a marketing audit with prioritized recommendations from Upwork's ex CMO
Top Rated
Top Rated
Project details
I've implemented successful marketing plans for numerous small businesses and startups in several different B2B and B2C categories. My approach is to deeply understanding your business and its goals, ingesting whatever materials you can provide.
My goal is to provide you with an objective assessment of your current marketing efforts, including actionable recommendations to improve them and drive more revenue for your business.
My goal is to provide you with an objective assessment of your current marketing efforts, including actionable recommendations to improve them and drive more revenue for your business.
Marketing Strategy Expertise
Search Engine Marketing, Search Engine Optimization, Conversion Rate Optimization, Marketing Automation, Branding, ConsultationWhat's included
| Service Tiers |
Starter
$500
|
Standard
$800
|
Advanced
$1,150
|
|---|---|---|---|
| Delivery Time | 10 days | 14 days | 21 days |
Number of Revisions | 2 | 3 | 4 |
Marketing Strategy Report | |||
Customer Segmentation | |||
Promotional Campaign | |||
Tailored Action Plan | |||
Website Review | - | - | - |
Frequently asked questions
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MS
Megan S.
Apr 17, 2026
Marketing Strategist - Thunderbird
JC
JJ C.
Apr 16, 2026
Qwyse messaging and constent brainstorm sessions
Rich is an exceptional person to work with. He comes to the job with a very kind approach that clearly wants you to succeed. Can't recommend him enough. Thank you!!
SS
Sumitra S.
Dec 5, 2025
60 minute consultation
It was a pleasure working with Richard! He's an absolute gem and a true asset. Finding someone who's both professional and approachable is rare in marketing—Richard is exactly that. He's a very genuine person. The fact that he has successfully led marketing portfolios for several successful startups (including Upwork and Twitter) is proof enough, and it shows in the way he conducts business.
KM
Kevin M.
Nov 23, 2025
Help with marketing message
MB
Michael B.
Aug 1, 2025
Interview (30min-1hr) About Your Career: How Do You Get Customer Insights?
Richard shared incredibly valuable insights from his experience as a marketing executive!
About Richard
Ex Upwork CMO develops marketing strategies to accelerate your growth
100%
Job Success
Palo Alto, United States - 8:49 pm local time
I am now 100% focused on helping startups, marketplaces, non-profits, and cause-focused businesses fulfill their missions through world-class marketing.
I am an excellent fit for organizations looking to create a go-to-market strategy, brand positioning, messaging, or marketing channel prioritization. In many cases, I am comfortable executing the strategies I recommend; in other words, you don't need to hire me as a strategist and then someone else to execute.
Steps for completing your project
After purchasing the project, send requirements so Richard can start the project.
Delivery time starts when Richard receives requirements from you.
Richard works on your project following the steps below.
Revisions may occur after the delivery date.
Situation Analysis and Scope
I'll review your existing marketing strategy and results. I'll develop a set of questions about your business that you can either answer asynchronously or on a call with me. We'll agree on the prioritization of different marketing channels.
Draft Audit
I'll draft an audit in a Google document or equivalent and share it with you at key points to get your feedback