It can also be incredibly valuable to better understand who your biggest competition is so that you can better position your website. I'll run a report that shows me your competition, how much traffic they get relative to you and how many keywords they rank for relative to your site. This strategic insight can help you to think about your business differently and potentially set you on a path to outrank and outflank them.

Identifying & disavowing toxic backlinks is crucial for improving website SEO as it helps protect the site's integrity and rankings. Toxic backlinks, often originating from low-quality or spammy websites, can severely harm a site's reputation and lead to penalties from search engines. By identifying and disavowing these harmful links, webmasters can prevent negative SEO impacts, ensuring that the site's backlink profile remains clean and authoritative. This proactive measure not only enhances the site's trustworthiness in the eyes of search engines but also contributes to a more robust and sustainable SEO strategy, ultimately driving better visibility and organic traffic.