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You will get a Segment + Mixpanel/Amplitude analytics tracking plan and complete setup
Project details
You’ll get a detailed tracking plan for your Segment & Mixpanel/Amplitude tracking plan that shows your events to track, event properties, user properties, when to track, where to track (client-side/server-side), and custom properties that are mapped into your destination tools (Mixpanel/Amplitude/GA/etc). And following this, i’ll work with your team to implement the tracking plan following proper data schema protocols. I’ll then help integrate and build reports & dashboards in mixpanel/amplitude that helps you understand your key metrics.
Why should you listen to me? I have 6 years of experience helping companies and venture backed Startups (YC & Techstars) to recommend and implement their growth & marketing tools stack which includes the following;
__Product & Web Analytics tools___
Amplitude
Mixpanel
Google Analytics
Google Tag Manager
Heap
Google Data Studio
__Customer Engagement tools__
Customer.io
Onesignal
Activecampaign
Klaviyo
Braze
Insider
Leanplum
Airship
Iterable
Intercom
Hubspot (and other CRMs)
__A/B Testing tools__
Optimizely
Apptimze
VWO
__BI tools__
Looker
Domo
Mode
__Other tools__
Talon.one
ChurnKey
Excited to work on your project!
Why should you listen to me? I have 6 years of experience helping companies and venture backed Startups (YC & Techstars) to recommend and implement their growth & marketing tools stack which includes the following;
__Product & Web Analytics tools___
Amplitude
Mixpanel
Google Analytics
Google Tag Manager
Heap
Google Data Studio
__Customer Engagement tools__
Customer.io
Onesignal
Activecampaign
Klaviyo
Braze
Insider
Leanplum
Airship
Iterable
Intercom
Hubspot (and other CRMs)
__A/B Testing tools__
Optimizely
Apptimze
VWO
__BI tools__
Looker
Domo
Mode
__Other tools__
Talon.one
ChurnKey
Excited to work on your project!
What's included $1,000
These options are included with the project scope.
$1,000
- Delivery Time 14 days
- Number of Optimization Ideas 5
- Traffic Report
- Ecommerce Purchase Tracking
Optional add-ons
You can add these on the next page.
Fast 10 Days Delivery
+$500
Additional Optimization Idea
+$500About Johnson
Analytics, Attribution & MarTech Specialist | AppsFlyer, Mixpanel, GA4
100%
Job Success
Lagos, Nigeria - 8:18 pm local time
📋 𝗪𝗵𝗮𝘁 𝗜 𝗖𝗮𝗻 𝗗𝗼 𝗙𝗼𝗿 𝗬𝗼𝘂
As a 𝘎𝘳𝘰𝘸𝘵𝘩 𝘗𝘳𝘰𝘥𝘶𝘤𝘵, 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 & 𝘋𝘢𝘵𝘢 𝘌𝘹𝘱𝘦𝘳𝘵, I deliver hands-on expertise across growth, analytics, and marketing automation functions that drive real results. Here’s how I add value👇🏽:
1. 🔧 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗗𝗮𝘁𝗮 𝗧𝗼𝗼𝗹 𝗦𝘁𝗮𝗰𝗸 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻:
I seamlessly integrate analytics, attribution, customer engagement, and data systems to create a unified tool stack that powers growth insights and data-driven campaigns. I ensure each tool is optimized and aligned with your strategic objectives.
2. 🤝 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
I tailor onboarding, retention, and re-engagement campaigns that encourage users to discover value. By designing lifecycle marketing flows, I enhance activation rates and nurture user retention & loyalty.
3. 📊 𝗣𝗿𝗼𝗱𝘂𝗰𝘁/𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻:
I uncover actionable insights by analyzing data using Mixpanel, Amplitude, PostHog, and other tools for a clear picture of user behavior. My approach to data visualization helps transform raw data into understandable trends, informing better decisions and growth strategies.
4. 📈 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:
I design and execute high-impact A/B tests across websites & mobile apps, utilizing findings to refine experiences that drive consistent growth. My focus is on data-driven experimentation that delivers measurable improvements in conversion rates and engagement.
5. 💼 𝗣𝗟𝗚, 𝗦𝗲𝗹𝗳-𝗦𝗲𝗿𝘃𝗲 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗟𝗲𝗮𝗱𝘀 (𝗣𝗤𝗟) 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 for 𝗦𝗮𝗮𝗦:
I design and implement SaaS product-led growth strategies; self-serve workflows, referral engines, and PQL systems to enable seamless user progression & lead qualification helping users experience value independently and at scale.
6. 🤖 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗡𝗼-𝗖𝗼𝗱𝗲 𝗧𝗼𝗼𝗹 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻:
I leverage tools like Make, Zapier, Retool, Stape, Xano etc to streamline operations, implement server-side functions and automate repetitive tasks. My expertise in no-code solutions allows for rapid testing and efficient scaling, saving both time and resources.
7. 📆 𝗔𝗴𝗶𝗹𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
I develop Product Requirement Documents (PRDs), define user stories, and organize sprints and OKRs using tools like Jira, ClickUp, Notion, and Miro. I drive agile practices that keep projects on track, from ideation to launch.
🏆 𝗪𝗵𝗮𝘁 𝗦𝗲𝘁𝘀 𝗠𝗲 𝗔𝗽𝗮𝗿𝘁?
I don’t just help with the “what” – I focus on the “how” and “why,” combining deep experience in data, growth, and product strategy to ensure that every initiative is actionable, scalable, and impactful.
⭐️ I have a track record of helping companies drive their product growth strategy & metrics using a growth tool stack which includes any of the following and more;
- 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗪𝗲𝗯 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀:
Amplitude • Mixpanel • PostHog • Pendo • Google Analytics (GA4) • GTM • Heap • Firebase • Tealium • Google Data Studio
- 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻:
Braze • Customer.io • Onesignal • Activecampaign • Klaviyo • Insider • Leanplum • Airship • Iterable • Intercom • Marketo • Hubspot • Salesforce • Freshworks
- 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗧𝗼𝗼𝗹𝘀:
Appsflyer • Branch.io • Kochava • Adjust • Hyros
- 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗗𝗮𝘁𝗮 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 & 𝗘𝗧𝗟/𝗥𝗘𝗩𝗘𝗥𝗦𝗘 𝗘𝗧𝗟 𝗧𝗼𝗼𝗹𝘀:
Segment.com • mParticle • Rudderstack • Exponea (Bloomreach) • WebEngage • Dbt • ClearBit • FiveTran • Hightouch/Census
- 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗧𝗼𝗼𝗹𝘀:
Optimizely • Apptimize • VWO • Google Optimize • LaunchDarkly • Eppo • Statsig
- 𝗕𝗶 𝗧𝗼𝗼𝗹𝘀 & 𝗗𝗮𝘁𝗮 𝗪𝗮𝗿𝗲𝗵𝗼𝘂𝘀𝗲𝘀:
Looker • Mode • Domo • Google Bigquery • Snowflake
Ready to take your growth strategy to the next level? 💬 Let’s connect and make it happen!
𝗖𝗼𝗿𝗲 𝗦𝗸𝗶𝗹𝗹𝘀
🚀 Product Led Growth 📈 Growth Marketing 🤖 Marketing Lifecycle Automation 🎯 Attribution management 🔄 Agile product management 💡 Growth hacking 📊 Product Marketing & Analytics 📝 Product Strategy ⚙️ Feature optimization & prioritization 🛠️ Building Product Qualified Leads systems 🤳 Self-serve workflow 🧑💻 Customer data pipelines 📊 Business Intelligence & Product Analytics
𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀
SaaS, FinTech, e-commerce/marketplace, EdTech, HealthTech, etc
Steps for completing your project
After purchasing the project, send requirements so Johnson can start the project.
Delivery time starts when Johnson receives requirements from you.
Johnson works on your project following the steps below.
Revisions may occur after the delivery date.
Product walk-through
This is ideally a high level explanation of what your product(s) does and what the user journey looks like. Also, if you have specific goals you want to achieve with your implementation, i’ll need to know in order to put everything into consideration
Segment + Mixpanel/Amplitude tracking plan
I’ll develop the detailed tracking plan for your product implementation