You will get Google Ads that scale and pay off. Managed by an ex Google insider.
Rising Talent
Project details
From 2022 to 2024 I worked inside Google's European HQ in Dublin, supporting over 500 international clients scaling their businesses through search and performance advertising. I left with a firsthand understanding of how the platform actually works: how quality scores get assigned, how Smart Bidding behaves when accounts scale, and how campaigns silently drift into inefficiency without triggering a single alert.
I now run Google Ads for brands across Australia, the US, and Europe through Dadek Digital, my Melbourne-based performance marketing consultancy.
My clients come to me when spend is growing but revenue is not, when the platform says everything is fine but the business knows it is not, or when they need someone who has been on the inside to rebuild what is underperforming.
If you are spending at least $10K per month on Google Ads and want one experienced operator accountable for the full picture, send me a message. I will respond within 24 hours.
I now run Google Ads for brands across Australia, the US, and Europe through Dadek Digital, my Melbourne-based performance marketing consultancy.
My clients come to me when spend is growing but revenue is not, when the platform says everything is fine but the business knows it is not, or when they need someone who has been on the inside to rebuild what is underperforming.
If you are spending at least $10K per month on Google Ads and want one experienced operator accountable for the full picture, send me a message. I will respond within 24 hours.
Search Engines
Google, Bing, OtherWhat's included
| Service Tiers |
Starter
$1,200
|
Standard
$2,500
|
Advanced
$4,500
|
|---|---|---|---|
| Delivery Time | 30 days | 30 days | 30 days |
Number of Audience Targeting Suggestions | 3 | 6 | 9 |
Number of Ad Extensions | 3 | 6 | 9 |
Number of Ad Copy Suggestions | 3 | 6 | 9 |
Account Setup | - | - | - |
Campaign QA | |||
Ongoing Management |
Optional add-ons
You can add these on the next page.
Account Setup
(+ 3 Days)
+$1,500
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About Daan
Premium Growth Marketer | Ex-Meta & Google
100%
Job Success
Melbourne, Australia - 8:31 pm local time
* What is my true return across all paid channels, not just what Meta or Google report?
* What does it actually cost to acquire a new customer?
* Is the business profitable at the current acquisition rate?
Most brands can't. Not because they don't care, but because nobody has built the system that makes those numbers visible and reliable.That's the problem I fix.
Who I am
I'm Daan. I spent years inside Meta in Berlin and Google in Dublin, working directly on the platforms most agencies treat as black boxes. I left to build a consultancy where I could do things properly, without the account manager layer, without the templated playbooks, and without optimising for platform metrics instead of business outcomes.
I now manage active accounts across Australia, the US, Europe, and the UK. My clients are not looking for someone to "run their ads." They want the numbers to make sense, the spend to be defensible, and the growth to be repeatable.
What clients actually get
When we work together, you get a complete paid growth system:
* A full audit of your current account structure, tracking setup, and reporting so you know exactly what is broken and why
* Rebuilt campaigns across Meta and Google designed around your margin, your customer economics, and your actual growth targets
* Accurate conversion tracking, including server-side where needed, so the platform optimises on real data rather than modelled guesswork
* A reporting framework built on MER, new customer CAC, and LTV:CAC, the numbers that tell you whether the business is working, not just whether the ads are running
* Ongoing management, testing, and iteration with full transparency on what is being tested, why, and what it produced
You will know what you are spending, what it is returning, and what the next lever is. Every month.
Results across markets and channels
* Australian comparison brand scaled spend 22% to A$661K.
* Dutch software retailer hit €1.07M revenue at 13.2x ROAS, 5.1 MER, and nCAC down 26%.
* US beauty brand scaled Google Ads from $130K to $227K spend while ROAS lifted from 4.45x to 4.70x and POAS gained 4%.
* US high-ticket e-commerce brand hit 22.4x non-branded ROAS and $719K revenue.
* Australian retailer lifted Meta ROAS 50% to 4.73x and MER from 3.5 to 4.1, with nCAC down to A$26.74.
* Australian retailer cut Meta ad spend 7% (A$204K → A$190K), while ROAS lifted 19% and POAS gained 5%.
* Belgian real estate lead gen added 884 qualified leads on only 5% more spend.
These results come from the same system applied consistently: clean structure, accurate data, strategy built around business economics rather than platform scores.
Who I work with
I work with three types of clients:
1. eCommerce brands and lead gen businesses spending at least $10K per month on paid media who know their ads are underperforming but are not sure exactly why, or who are scaling and need the infrastructure to support it without things falling apart.
2. In-house marketing teams who have the budget and the ambition but need a senior operator to audit, restructure, and build the system their internal team can then run with confidence.
3. Agencies who need a specialist brought in for a specific account, a complex tracking problem, a client audit, or a senior strategic perspective they do not currently have on staff.
You are the right fit if:
* Your ROAS looks acceptable but the business does not feel like it is growing
* You have been burned by reporting that showed clicks and impressions instead of revenue and profit
* You need one experienced operator who is accountable for the full picture, not a team of generalists handing off tasks
* You want a consultancy call with someone who has actually worked inside the platforms, not just managed them from the outside
If you are pre-spend or looking for someone to boost posts, I am not the right fit.
How to start
I keep my client load small by design. Every engagement gets my direct attention, not a junior account manager.
Depending on what you need, the entry point is either:
* A paid audit — I review your full account, identify what is broken, and give you a clear diagnosis with a prioritised action plan. You keep the output regardless of what comes next.
* A consultancy call — A focused 60 or 90-minute session where we work through a specific problem: account structure, tracking, scaling strategy, channel mix, or measurement framework. Useful for in-house teams and agencies who need sharp senior input without a long onboarding process.
* Ongoing management — For brands and businesses ready to hand over the full paid media operation to someone who treats it like it is their own.
Send me a message with a brief overview of your situation, your current monthly ad spend, and what you are trying to solve. I will respond within 24 hours.
Steps for completing your project
After purchasing the project, send requirements so Daan can start the project.
Delivery time starts when Daan receives requirements from you.
Daan works on your project following the steps below.
Revisions may occur after the delivery date.
Have a meeting to discuss goals/objectives
Do a deep-dive into the account