You will get An increasing conversion and decreasing cost per lead in lead generation

Project details
I specialize in Google Ads lead generation with a complete, conversion-focused approach — not just traffic. With 7+ years of experience, I help service-based businesses generate real leads through smart targeting, proper tracking (GA4, GTM), and scalable campaign structures. You’ll get more than just ads — you'll get a lead engine built for ROI.
Search Engines
GoogleWhat's included
| Service Tiers |
Starter
$200
|
Standard
$500
|
Advanced
$800
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 10 days |
Number of Audience Targeting Suggestions | 2 | 4 | 7 |
Number of Ad Extensions | 2 | 4 | 8 |
Number of Ad Copy Suggestions | 10 | 15 | 15 |
Account Setup | |||
Campaign QA | |||
Ongoing Management | - |
Optional add-ons
You can add these on the next page.
Additional Audience Targeting Suggestion
+$30
15 reviews
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IC
Info C.
May 13, 2026
Google PPC Campaigns: Bahasa Indonesia / English
SK
Sauria K.
Dec 10, 2025
Digital Content & Social Media Specialist (WordPress + Meta)
Ivan is polite and cooperative. Although we decided to move in a different direction with the project, we appreciate his effort and time. Wishing him the best in future engagements.
BR
Benjamin R.
Mar 26, 2025
Digital Marketing Audit & Strategy for Beauty Clinic in Bali
RC
Ryan C.
Jan 18, 2025
Experienced Indonesian Media Buyer for eCommerce Brands (Long-Term, On-Going Contract)
Pleasure to have worked with Ivan, highly recommended!
MF
Ming Chern F.
Mar 1, 2024
Media Buying On Multiple Platforms
Ivan has good skill set in Meta. Do give clear specific instructions so that tasks can be completed perfectly
About Ivan
B2B Revenue Marketing Operator | Google Ads + HubSpot for High-Ticket
100%
Job Success
Semarang, Indonesia - 11:57 pm local time
Most B2B marketing operators run channels. I build systems. The difference matters when your sales cycle is long, your deal size is large, and your customer acquisition cost has to be measured against actual revenue, not platform-reported "conversions."
— RECENT WORK —
For a B2B server hardware distributor (USD 1M+ annual ad-attributed revenue):
Architected lead generation system delivering 1,294 qualified leads in 12 months
Achieved 93% lead-to-deal conversion (industry benchmark: 25-35%)
Contributed to USD 1M+ in invoiced revenue at ROAS 52×
Cut CPL by 52% across the year through audience and conversion strategy
Built Performance Max remarketing structure that delivered ROAS 5,300× on warm audiences
— HOW I WORK —
I diagnose before I execute. Most agencies start with campaigns. I start with the question: why is the system not producing revenue? That usually leads to bottlenecks the client did not see — broken attribution, misaligned conversion definitions, lead quality leaks, or sales handoff gaps.
I bring an accounting background to marketing decisions. I read P&L. I speak in CAC, LTV, and contribution margin. When I recommend budget, the recommendation is built on unit economics, not platform best practices.
— WHO I WORK BEST WITH —
✓ B2B operators with deal size USD 10K+ and considered purchase cycles
✓ Companies with sales teams that close deals (not pure self-serve)
✓ Founders, CMOs, or Heads of Growth who want a strategic partner, not an executor
✓ Industries: industrial equipment, technical hardware, professional services, B2B SaaS mid-market, manufacturing
— TOOLS & PLATFORMS —
Channels: Google Ads (Search, Display, Performance Max), LinkedIn Ads, Meta Ads (B2B retargeting)
CRM & Marketing Automation: HubSpot, Pipedrive, ActiveCampaign
Tracking & Analytics: Google Analytics 4, Google Tag Manager, server-side GTM, Looker Studio
Conversion & Optimization: Hotjar, Microsoft Clarity, Unbounce, GTM-based experimentation
— BACKGROUND —
8 years working across Singapore, Malaysia, Germany, Australia, Vietnam, USA, and Indonesia. Started in B2B finance and accounting before moving full-time into marketing operations.
Currently based in Indonesia, available across APAC and overlapping with Australia (AEST) and US East Coast (EST) business hours.
If you are scaling a B2B operation and your marketing data is not telling you why revenue is or is not growing, send me a message. The first conversation is diagnostic, not transactional.
Steps for completing your project
After purchasing the project, send requirements so Ivan can start the project.
Delivery time starts when Ivan receives requirements from you.
Ivan works on your project following the steps below.
Revisions may occur after the delivery date.
Audit or Setup Review
I’ll review your existing ad account, tracking setup (if available), and landing page for optimization gaps.
Keyword & Target Audience Research
I’ll conduct research to find high-intent keywords and define audience segments ideal for your offer.