You will get UGC + Creative Strategist with Marketing Copywriting
Top Rated
Project details
Direct response creative strategy for DTC brands ready to stop guessing and start scaling.
I turn deep customer research into scroll-stopping hooks, winning angles, and high-converting ad concepts that actually convert cold traffic.
You'll get:
✅ NLP-style review mining for pain points & emotional triggers
✅ Competitor ad & messaging breakdowns
✅ Hook & Angle Bank with direct response copy
✅ Landing page audit with CRO recommendations (Advanced)
✅ UGC scripts & creator briefs (Standard+)
✅ Strategy report (PDF) + Loom walkthrough
My Process:
→ Deep customer research: Amazon reviews, Reddit, competitor ads
→ Pain point extraction & buying psychology analysis
→ Scroll-stopping hooks prioritized by conversion potential
→ Winning angles mapped to awareness stages
→ Direct response copy frameworks for Meta Ads & TikTok
This is for DTC brands, founders & creative teams scaling on Meta & TikTok who are tired of:
• "Throwing stuff at the wall and seeing what sticks"
• Random creative testing with no system
• Cold traffic that clicks but doesn't convert
No more creative lottery—systematic testing that works.
8 years in marketing. 50+ projects. $12M+ managed ad spend.
I turn deep customer research into scroll-stopping hooks, winning angles, and high-converting ad concepts that actually convert cold traffic.
You'll get:
✅ NLP-style review mining for pain points & emotional triggers
✅ Competitor ad & messaging breakdowns
✅ Hook & Angle Bank with direct response copy
✅ Landing page audit with CRO recommendations (Advanced)
✅ UGC scripts & creator briefs (Standard+)
✅ Strategy report (PDF) + Loom walkthrough
My Process:
→ Deep customer research: Amazon reviews, Reddit, competitor ads
→ Pain point extraction & buying psychology analysis
→ Scroll-stopping hooks prioritized by conversion potential
→ Winning angles mapped to awareness stages
→ Direct response copy frameworks for Meta Ads & TikTok
This is for DTC brands, founders & creative teams scaling on Meta & TikTok who are tired of:
• "Throwing stuff at the wall and seeing what sticks"
• Random creative testing with no system
• Cold traffic that clicks but doesn't convert
No more creative lottery—systematic testing that works.
8 years in marketing. 50+ projects. $12M+ managed ad spend.
Marketing Strategy Expertise
Conversion Rate Optimization, Branding, ConsultationWhat's included
| Service Tiers |
Starter
$497
|
Standard
$1,300
|
Advanced
$2,200
|
|---|---|---|---|
| Delivery Time | 2 days | 5 days | 7 days |
Number of Revisions | 1 | 2 | 2 |
Marketing Strategy Report | |||
Customer Segmentation | - | ||
Promotional Campaign | - | - | - |
Tailored Action Plan | - | ||
Website Review | - | - |
Optional add-ons
You can add these on the next page.
Additional Revision
+$75
Follow-up Slack Support (1 Week)
+$100Frequently asked questions
27 reviews
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AA
Adlox A.
May 29, 2026
Creative Strategist
KL
Kevin L.
Apr 7, 2026
Creative Strategist for Ecommerce Brand Copywriting
MK
Mertcan K.
Mar 31, 2026
UGC Strategist
Amazing to work with!
MG
Manel G.
Mar 31, 2026
WORKSHOP CREATIVE STRATEGIST
I hired Martin to give a Creative Strategy workshop for my eCommerce community and he delivered pure practical value. I appreciate working with guys like him, who know their craft, have clear criteria and deliver strategies you can implement. Thanks for the value and looking forward to session 2!
EC
Esef C.
Mar 27, 2026
60 minute consultation
Martin was great to work with. He provided clear insights, communicated effectively, and approached everything in a very professional and structured way.
The consultation was valuable and to the point. I would definitely recommend him and would be happy to work together again.
The consultation was valuable and to the point. I would definitely recommend him and would be happy to work together again.
About Martin
12M+ Ad Spend | Creative Strategist
100%
Job Success
Berlin, Germany - 4:17 pm local time
Creative strategist with 8 years in marketing, 50+ projects, $12M+ managed Meta spend, and 96% Job Success on Upwork.
🔹 Research-first creative strategy, 80 pages of research before a single script
🔹 The Creative Angle Engine: angles ranked by evidence, not gut instinct
🔹 Contribution margin grows while ad spend stays flat
You're spending $30K–$300K/month on Meta. Your ROAS looks acceptable, maybe a 2.1. But your contribution margin is shrinking. Every month you're producing more creative, briefing more UGC creators, running more tests, and nothing moves the needle.
Here's what's actually happening: you're stuck in the Production-First Trap.
Your agency makes ads. Tests them. Most fail. You pay for all of it. Then they make more. Nobody asks the question that actually matters: why would a cold stranger pick your brand over three competitors in the 1.7 seconds before they scroll past?
That's not a production problem. That's an angle problem, and solving it is exactly what a research-first creative strategist does differently.
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𝗛𝗼𝘄 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗔𝗻𝗴𝗹𝗲 𝗘𝗻𝗴𝗶𝗻𝗲 𝗪𝗼𝗿𝗸𝘀:
As a creative strategist, I built a 3-phase research protocol that identifies your highest-probability creative angles before a single dollar goes into production:
Phase 1: Research: Competitor creative audit, audience psychology mapping, platform trend analysis. 80-page deep dive.
Phase 2: Angle Generation: 6–8 hypotheses ranked by probability of resonance. Evidence-based, not gut instinct.
Phase 3: Brief Production: Full production-ready briefs, hook, script, visual direction, CTA. Zero additional work from you.
The result: higher creative hit rate, less wasted production budget, faster path to your control ad, and contribution margin that grows while ad spend stays flat.
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𝗥𝗲𝗰𝗲𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
- DTC Health Brand: 6X ROAS, -80% CAC using creative strategist-led angle identification
- DTC Nutrition Brand: CPA down 32% in 60 days, ad revenue up 72%
- Coaching Brand: 41% revenue increase through landing page + angle alignment
- DTC Pet Brand: $4.7 ROAS with systematic UGC angle testing
- SaaS Launch: $22K → $100K in 30 days, 239 trial starts from 4 winning angles
"Martin's creative strategist approach eliminated our creative lottery completely."
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𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗚𝗲𝘁:
🔹 80-page research document, competitors, audience psychology, platform trends
🔹 6–8 ranked angle hypotheses with evidence and rationale
🔹 Production-ready briefs, hook, script, visual direction, CTA
🔹 UGC scripts and creator briefs with scroll-stopping openers
🔹 Angle scoring matrix, so you know exactly what to test first
🔹 Landing page alignment, your pages match the winning angles
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𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁:
1. Quick Audit ($497), I pull up your ad account, show you what's working, what's broken, and give you 3 specific angle recommendations you can test this week. Loom walkthrough + written report. 48 hours. Credits 100% toward the Full Research.
2. Full Creative Intelligence Research ($1,300), Creative strategist-led teardown: ad account, competitors, audience psychology, awareness mapping. 80-page research doc + 3–5 production-ready briefs. Credits 100% toward any retainer.
Every dollar you spend on the way in reduces the cost of the next step. No wasted investment.
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I don't do free strategy samples. Not because I'm guarding secrets, because any creative strategist worth hiring requires deep research into your specific audience, competitors, and cost structure. The Quick Audit is how you see the real thing.
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Tools / Skills : Meta Ads Manager, TikTok Ads Manager, Triple Whale, Foreplay, Figma, Frame, Creative Strategy, Creative Direction, Creative Brief, Creative Direction Deliverables, Content Strategy, Video Strategy, Design Thinking, Digital Strategy, Creative Direction Skills, Art Direction Focus
Perfect for: DTC e-commerce brands spending $30K–$300K/mo on Meta, ready to stop guessing and start finding angles that convert cold traffic.
Industries: Health & Wellness, Supplements, Beauty & Skincare, Fitness & Nutrition, DTC E-commerce
Serving brands in the US, NL, and DACH markets.
Martin Lostak 🙂
Steps for completing your project
After purchasing the project, send requirements so Martin can start the project.
Delivery time starts when Martin receives requirements from you.
Martin works on your project following the steps below.
Revisions may occur after the delivery date.
Review intake info & goals
I review your product/offer, target audience, reviews, and creatives (if available) to guide research.
Conduct NLP + competitor + CRO research
I perform customer language analysis, dig into your market, and review your PDP or landing page.