You will get Brand Strategy, Positioning & Messaging for SaaS and B2B Companies
Top Rated
Project details
Most brands don't have a design problem. They have a positioning problem.
I help SaaS startups, B2B companies, and growing businesses define their positioning, messaging, offer, and brand direction before investing in design.
This service is ideal if:
• Your brand feels unclear or inconsistent
• You struggle to explain your value proposition
• Your competitors look similar
• You are preparing for growth, funding, or rebranding
You'll receive a clear strategic foundation that guides your website, sales materials, visual identity, and marketing efforts.
I help SaaS startups, B2B companies, and growing businesses define their positioning, messaging, offer, and brand direction before investing in design.
This service is ideal if:
• Your brand feels unclear or inconsistent
• You struggle to explain your value proposition
• Your competitors look similar
• You are preparing for growth, funding, or rebranding
You'll receive a clear strategic foundation that guides your website, sales materials, visual identity, and marketing efforts.
Marketing Strategy Expertise
Social Media Marketing, Search Engine Marketing, Search Engine Optimization, Marketing Automation, Branding, ConsultationWhat's included
| Service Tiers |
Starter
$199
|
Standard
$499
|
Advanced
$1,199
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 8 days |
Marketing Strategy Report | - | - | - |
Customer Segmentation | - | - | - |
Promotional Campaign | - | - | - |
Tailored Action Plan | - | - | - |
Website Review | - | - | - |
Optional add-ons
You can add these on the next page.
Promotional Campaign
(+ 3 Days)
+$299Frequently asked questions
337 reviews
(323)
(9)
(3)
(0)
(2)
BS
Bryce S.
Jul 30, 2024
Akasha was great, he was very pleasant to communicate with over chat. I gave him the logo I wanted redrawn and he was able to go with it, he made plenty of revisions for me along the way without complaining. Everything included in the project, plus the additional work I paid more for, was delivered.
Turnaround time/Speed, I’ll say was average, but I wasn’t in a rush at all so I was happy to not pressure Akasha. Additionally, he would stay up late to work on some of my project which was very nice.
Turnaround time/Speed, I’ll say was average, but I wasn’t in a rush at all so I was happy to not pressure Akasha. Additionally, he would stay up late to work on some of my project which was very nice.
CA
Comms A.
Jul 1, 2026
Innovation Annual Report 2025
Akasha successfully completed the Innovation Annual Report and demonstrated good commitment throughout the process. The work was delivered, and the project moved forward as needed. Going forward, there is an opportunity to place greater attention on detail to further strengthen the quality and polish of the final output.
GT
Gelson T.
Jun 26, 2026
Logo, brand guidelines and business card
Clear communication. Very helpful answering all the questions and giving good ideas and showing new concepts for the business logo. Highly recommend this professional.
AS
Anum S.
Jun 10, 2026
Brand Strategy & Identity Systems Consultation
Working with Akasha on Denim branding was one of the best experiences of my professional career. He absolutely nailed the deliverable. His attention to detail, creativity, and communication are a rare blend of exceptionality, and I would recommend him, without reservation, to anyone looking for a brand strategist.
BL
Beau L.
Jun 8, 2026
Growth Marketing Lead and Brand Strategist
These guys are great. Try hard, do great research...and are in it to help you grow.
LM
Lexie M.
May 6, 2026
Brand Designer — Logo & Brand Bible
About Akasha
Brand Identity Designer | Brand Strategy | Saas, Fintech & B2B
95%
Job Success
Lahore, Pakistan - 5:29 pm local time
I help founders and growing teams turn complex products, services, and ideas into clear brand strategy, brand messaging, voice, visual identity systems, and brand guidelines that work across sales, marketing, product, and investor-facing materials.
I am an Upwork Skill Certified Brand Identity Designer with 8+ years of experience and 1,000+ successful projects across brand identity, brand strategy, logo systems, brand books, rebranding, and marketing-ready visual systems.
Most brands look good in a mockup but fall apart in real use. I build identity systems that stay consistent everywhere: website, pitch deck, social media, ads, packaging, print, presentations, and internal brand use.
What I can help with:
* Brand Strategy, Messaging, and Positioning
* Brand Identity & Visual Identity Systems
* Logo System Design
* Brand Guidelines & Brand Book
* Rebranding & Brand Refresh
* Brand Collateral & Digital Assets
* SaaS, Fintech, B2B, Logistics, Healthcare, Hospitality, and Professional Services branding
My process:
1. Discovery — audience, market, competitors, goals
2. Strategy — positioning, brand direction, visual route
3. Design — logo system, identity system, colors, typography, assets
4. Delivery — brand book, source files, web-ready, and print-ready files
Best fit:
* SaaS startups preparing for launch
* B2B service companies that need a more credible brand
* Founders who want investor-ready and sales-ready branding
* Companies that have outgrown their old logo and need a full identity system
Recent client feedback:
"Work completed over the holidays. Communication was maintained throughout. Delivered on time."
Send me your brief. If your project is a fit, I will tell you exactly what your brand system needs, what it will cost, and how we can build it properly.
Steps for completing your project
After purchasing the project, send requirements so Akasha can start the project.
Delivery time starts when Akasha receives requirements from you.
Akasha works on your project following the steps below.
Revisions may occur after the delivery date.
Primary and secondary research
A brief understanding to your business