You will get Fix Lead Tracking So You Know Which Marketing Works
Top Rated
Project details
Getting clicks but not enough qualified leads?
Many Google Ads campaigns underperform because targeting, campaign structure, and conversion tracking aren't working together. Before increasing your budget, it's important to know where the breakdown is happening.
I'll review and improve your Google Ads account while validating that your tracking accurately measures calls, form submissions, and other lead actions.
This project can include:
Campaign cleanup and restructuring
Keyword and search term analysis
Negative keyword implementation
Geographic targeting improvements
Conversion tracking validation
Google Ads and GA4 review
Campaign QA and troubleshooting
My work focuses on local service businesses and professional practices where generating qualified leads matters more than increasing traffic.
You'll receive a cleaner, more efficient Google Ads account along with prioritized recommendations to improve lead quality and reduce wasted spend.
Many Google Ads campaigns underperform because targeting, campaign structure, and conversion tracking aren't working together. Before increasing your budget, it's important to know where the breakdown is happening.
I'll review and improve your Google Ads account while validating that your tracking accurately measures calls, form submissions, and other lead actions.
This project can include:
Campaign cleanup and restructuring
Keyword and search term analysis
Negative keyword implementation
Geographic targeting improvements
Conversion tracking validation
Google Ads and GA4 review
Campaign QA and troubleshooting
My work focuses on local service businesses and professional practices where generating qualified leads matters more than increasing traffic.
You'll receive a cleaner, more efficient Google Ads account along with prioritized recommendations to improve lead quality and reduce wasted spend.
Search Engines
Google, BingWhat's included
| Service Tiers |
Starter
$495
|
Standard
$795
|
Advanced
$1,195
|
|---|---|---|---|
| Delivery Time | 4 days | 7 days | 10 days |
Number of Audience Targeting Suggestions | 0 | 0 | 0 |
Number of Ad Extensions | 0 | 0 | 0 |
Number of Ad Copy Suggestions | 0 | 0 | 0 |
Account Setup | |||
Campaign QA | |||
Ongoing Management | - | - | - |
55 reviews
(50)
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(3)
(0)
(0)
This project doesn't have any reviews.
SF
Shiloh F.
Jul 7, 2026
Google Ads Overhaul for Seasonal Company- Not Ongoing
There is no feedback.
AS
Andrew S.
Jun 26, 2026
Edit and improve Google Ads to enhance their visibility and effectiveness.
Elaine was an absolute pleasure to work with. I would definitely contact her first for another job. Available when needed, detail-oriented, and great communication.
NA
Nadiya A.
Jan 6, 2026
SEO Consultant Needed for Landscape & Pool Construction Company (Content + Backlink Strategy)
I appreciated her clear and consistent communication throughout the project, and she was always responsive and easy to work with.
However, the actual deliverables did not fully align with my expectations based on the scope of work we discussed. While she did provide a monthly blog post, the content felt fairly generic and not meaningfully differentiated from what could be produced using AI tools today.
The backlink outreach component was also underwhelming. Outreach consisted of sending generic email templates to a small number of sites, which resulted in no backlinks. When I suggested more proactive outreach (such as follow-up calls), I was informed that this would require additional fees. In my view, effective link-building should involve more personalized, higher-effort outreach, as generic emails rarely receive responses.
Overall, while communication was strong, the SEO strategy and execution did not deliver the level of value or results I was hoping for relative to the scope. This freelancer may be a fit for someone looking primarily for basic blog content and light outreach, but not for more robust, results-driven SEO and link-building.
However, the actual deliverables did not fully align with my expectations based on the scope of work we discussed. While she did provide a monthly blog post, the content felt fairly generic and not meaningfully differentiated from what could be produced using AI tools today.
The backlink outreach component was also underwhelming. Outreach consisted of sending generic email templates to a small number of sites, which resulted in no backlinks. When I suggested more proactive outreach (such as follow-up calls), I was informed that this would require additional fees. In my view, effective link-building should involve more personalized, higher-effort outreach, as generic emails rarely receive responses.
Overall, while communication was strong, the SEO strategy and execution did not deliver the level of value or results I was hoping for relative to the scope. This freelancer may be a fit for someone looking primarily for basic blog content and light outreach, but not for more robust, results-driven SEO and link-building.
MK
Matt K.
Jan 4, 2026
Local SEO & On Page SEO Experts Needed For Completing SEO Audits
BB
Brock B.
Sep 16, 2025
GA4 and Clarity Analysis
About Elaine
Google Ads | GA4 | GTM | Conversion Tracking | Marketing Measurement
100%
Job Success
Tucson, United States - 10:02 pm local time
That's where I come in.
I help service businesses investigate and solve Google Ads, GA4, Google Tag Manager (GTM), conversion tracking, attribution, and marketing measurement problems.
Whether conversions aren't tracking, reports don't match, leads disappear, or attribution is broken, I identify where the breakdown is happening so you can make decisions based on reliable data instead of assumptions.
I don't start by changing campaigns.
I start by determining whether the data can be trusted.
Clients typically hire me to:
• Investigate why Google Ads and GA4 report different numbers
• Troubleshoot Google Tag Manager (GTM)
• Repair broken conversion tracking
• Validate lead and call tracking
• Reconcile conflicting marketing data
• Audit Google Ads accounts before investing more budget
• Build reliable attribution and reporting
Typical projects include:
✔ Google Ads Audits
✔ Google Ads Account Cleanup
✔ GA4 Audits
✔ Google Tag Manager (GTM) Audits
✔ Conversion Tracking Setup & Repair
✔ Attribution Audits
✔ Lead & Call Tracking
✔ Marketing Measurement Audits
✔ Executive Marketing Reporting & Trend Analysis
✔ Ongoing Google Ads Management
I've worked with attorneys, therapists, chiropractors, financial advisors, restaurants, home service businesses, outdoor recreation companies, professional services, publishers, and multi-location businesses.
Before starting my marketing business, I spent 12 years working inside the Office of General Counsel. That experience shaped how I approach every project today: investigate first, follow the evidence, and don't make recommendations until the facts support them.
Whether I'm troubleshooting Google Tag Manager, validating attribution, reconciling Google Ads and GA4 data, or preparing executive reporting, my goal is the same:
Help you understand what your marketing is actually doing so you can make confident business decisions.
If you're looking for someone to investigate tracking issues, validate your marketing data, or build a measurement framework you can rely on, I'd be happy to help.
Elaine Bulawin
Steps for completing your project
After purchasing the project, send requirements so Elaine can start the project.
Delivery time starts when Elaine receives requirements from you.
Elaine works on your project following the steps below.
Revisions may occur after the delivery date.
Tracking Review
Review your Google Ads, GA4, Google Tag Manager, website, and existing conversion tracking to identify what needs to be configured or corrected.
Tracking Implementation
Configure or repair conversion tracking, validate lead actions, and implement the agreed tracking improvements.