You will get a call with a digital marketing consultant / digital marketing strategist
Project details
Not sure which digital marketing channels are worth your time, budget, and focus?
Need practical guidance from an experienced Digital Marketing Consultant and Digital Marketing Strategist?
With 15+ years in digital marketing and 25+ certifications from Google, Microsoft, Apple Ads, HubSpot, and other platforms, I bring senior guidance across SEO, paid acquisition, email, social media, CRO, analytics, and marketing management.
This digital marketing consultation can help if you want to discuss:
• Your digital marketing priorities, plan, or next steps
• Channel focus across SEO, Google Ads, Facebook Ads, email marketing, social media, content, or partnerships
• Email marketing, retention, customer journeys, and automation
• CRO, analytics, reporting, and funnel improvements
• Digital marketing priorities for eCommerce, B2C, SaaS, service businesses, or online products
• Hiring or managing SEO, PPC, email, social media, or digital marketing roles
This is not a generic call. As a Digital Marketing Consultant / Digital Marketing Strategist , I help you clarify what deserves focus, what may be wasting effort, and what practical next steps make sense for your business.
Need practical guidance from an experienced Digital Marketing Consultant and Digital Marketing Strategist?
With 15+ years in digital marketing and 25+ certifications from Google, Microsoft, Apple Ads, HubSpot, and other platforms, I bring senior guidance across SEO, paid acquisition, email, social media, CRO, analytics, and marketing management.
This digital marketing consultation can help if you want to discuss:
• Your digital marketing priorities, plan, or next steps
• Channel focus across SEO, Google Ads, Facebook Ads, email marketing, social media, content, or partnerships
• Email marketing, retention, customer journeys, and automation
• CRO, analytics, reporting, and funnel improvements
• Digital marketing priorities for eCommerce, B2C, SaaS, service businesses, or online products
• Hiring or managing SEO, PPC, email, social media, or digital marketing roles
This is not a generic call. As a Digital Marketing Consultant / Digital Marketing Strategist , I help you clarify what deserves focus, what may be wasting effort, and what practical next steps make sense for your business.
Marketing Strategy Expertise
Social Media Marketing, Search Engine Marketing, Search Engine Optimization, Conversion Rate Optimization, Marketing Automation, Branding, Consultation, OtherWhat's included
| Service Tiers |
Starter
$145
|
Standard
$290
|
Advanced
$390
|
|---|---|---|---|
| Delivery Time | 3 days | 3 days | 3 days |
Marketing Strategy Report | - | - | - |
Customer Segmentation | - | - | - |
Promotional Campaign | - | - | - |
Tailored Action Plan | - | - | - |
Website Review | - | - | - |
Frequently asked questions
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DS
Divya S.
Nov 24, 2025
30 minute consultation
AT
Andrey T.
Oct 24, 2025
30 minute consultation
Kate quickly understood our AI startup and shared tons of valuable, practical advice. Got way more from this call than expected! We’ll definitely be back. Highly recommend!
EO
Emanuel O.
Sep 23, 2025
30 minute consultation
MR
Matthew R.
Jul 9, 2025
30 minute consultation
Kate is awesome! Super smart and high energy. Highly recommend!
MP
Maria P.
Aug 6, 2024
60 minute consultation
This was my first experience ordering a consultation here, and it exceeded my expectations!
I received a clear and detailed plan for organizing the marketing department in my new agency, as well as concise explanations of the nuances of setting up marketing processes and the interaction between analysts, the promotion department, and lead generation. I'm very satisfied with Kate’s level of knowledge and the format in which she provided her recommendations.
Honestly, this is my best experience on Upwork so far. Highly recommend!
I received a clear and detailed plan for organizing the marketing department in my new agency, as well as concise explanations of the nuances of setting up marketing processes and the interaction between analysts, the promotion department, and lead generation. I'm very satisfied with Kate’s level of knowledge and the format in which she provided her recommendations.
Honestly, this is my best experience on Upwork so far. Highly recommend!
About Kate
Fractional CMO | GTM & Growth Marketing | Digital Marketing Strategist
100%
Job Success
Irpin, Ukraine - 6:41 pm local time
🔹 Results I’ve delivered as a Fractional CMO / Marketing Director:
• Built GTM strategy, marketing strategy, and marketing department from scratch, led a team of 17, and acquired first 1,000 active cardholders at ~$5.5 CAC for a FinTech startup
• Delivered 10× Black Friday sales growth on the same ad budget, 7× email-attributed sales & 65% lower CAC for a UK Home Décor eCommerce brand
• Grew organic traffic by 150%, doubled qualified leads & reduced CPA to $83 per direct booking for a luxury beachfront resort
• Achieved 2x email-driven revenue & 34% reduction in cart abandonment through automation and CRO for an international Beauty DTC brand
• Optimized cost per trial signup to €5.86 through targeted paid campaigns for a Print-on-Demand SaaS startup
• Successfully launched a Kickstarter campaign with 135 backers in 30 days for a wearable tech startup
• Earned media placements in Fox News, NYT & CNET for my clients
• Managed ad campaigns exceeding $100K/month per channel
As a Fractional CMO, I’ve worked with eCommerce brands, DTC companies, hotels, event businesses, educational platforms, and tech products — including apps and SaaS companies in MarTech, FinTech, HealthTech, IoT, RetailTech, and Robotics. My experience spans launch and growth stages, from market research and early SaaS marketing strategy to scaling existing growth marketing systems
I’ve also supported Kickstarter campaigns, mentored founders in accelerators, and built my own businesses and startup projects. Alongside broad cross-industry experience, this gives me an inside view of what founders are really dealing with — limited budgets, competing priorities, and pressure to make smart decisions quickly
I obtained a Master's degree in Marketing, 25+ marketing certifications across Google, Apple Ads, Microsoft, HubSpot, and others, and keep learning. I actively use AI tools in marketing, run AI-based projects, and build automations with Make, n8n, Zapier to streamline campaigns, reporting, and workflows
Over the years, I’ve been hands-on across nearly every major area of digital marketing — from Google Ads, Facebook Ads, email marketing, and email marketing automation to social media marketing, content, SEO, CRO, analytics, and marketing operations. That practical experience helps me quickly identify what’s holding a business back, where growth marketing opportunities are being missed, and which marketing strategy gaps need to be addressed first
Today, I work primarily as a Fractional CMO, Marketing Consultant, Marketing Director, and Digital Marketing Strategist — helping businesses make better decisions, lead marketing more effectively, and build systems that support sustainable growth
🔹 Who I work best with
▸ SaaS & B2B tech founders, from pre-launch to Series B, who need a Fractional CMO, SaaS CMO, or interim Marketing Director to architect a Go to Market Strategy and turn product-market signal into a scalable growth marketing engine
▸ eCommerce & DTC brands where Shopify sales have plateaued, paid CAC keeps creeping up, or marketing feels like disconnected tasks instead of a system — often requiring eCommerce growth marketing, better CRO, and stronger retention
▸ Founder-led teams needing marketing closely aligned with sales, operations, and finance — working with the CEO, COO, Fractional CFO, Sales Strategist, or internal sales team
🔹 Common engagements
▸ Fractional CMO retainer — interim or ongoing marketing leadership. I step in as your senior marketing lead, interim Marketing Director, or Growth Marketing Director, run weekly strategy and execution rhythms, manage in-house teams or external partners, and own KPIs end-to-end
▸ Go to Market Strategy for SaaS launches and new-market entry. ICP and segmentation work, market research, positioning, pricing and packaging, channel mix, launch sequencing, and a 90-day execution plan that actually ships
▸ Building a marketing department from zero. Hiring plan and roles, vendor selection, tool stack, analytics infrastructure, SOPs, and reporting cadence — so what I build keeps running without me in the room
▸ Growth marketing across paid, email marketing, SEO / GEO, content marketing, and CRO. End-to-end performance system where channels compound instead of cannibalize, with full-funnel attribution so budget decisions are driven by data, not opinion
As a Fractional CMO, Growth Marketing Strategist, and Marketing Director, I own marketing strategy end-to-end: positioning, go to market strategy, customer acquisition strategy across Google Ads, Facebook Ads, and Microsoft Ads, LinkedIn marketing strategy, SEO / GEO, CRO, full-funnel analytics, and AI-driven automation - all aligned with your sales strategy and business goals
Need a Fractional CMO? Let’s talk
Steps for completing your project
After purchasing the project, send requirements so Kate can start the project.
Delivery time starts when Kate receives requirements from you.
Kate works on your project following the steps below.
Revisions may occur after the delivery date.
Live marketing strategy consultation call
A one-on-one video call where we discuss your current marketing challenges and explore practical solutions tailored to your needs.
Written summary with key points and recommendations
After the call, you’ll receive a clear written summary capturing the main insights, advice, and next steps we discussed, so you can easily refer back and take action (for Standard and Advanced packages).