You will get Full Google Ads + Merchant Center Management — DTC Ecommerce
Rising Talent
Project details
End-to-end Google Ads + Merchant Center management for DTC ecommerces on Shopify, WooCommerce, or PrestaShop.
Feed restructured by margin tiers. Tracking verified before launch. Campaigns built around contribution margin — not just ROAS. CSS via Producthero for average -20% CPC. 6 automation scripts running 24/7. Monthly reporting in business metrics: revenue, ROAS by margin tier, contribution margin.
This is not campaign management. This is building Google into a profitable acquisition channel from the ground up and keeping it that way. Minimum engagement: 3 months.
Feed restructured by margin tiers. Tracking verified before launch. Campaigns built around contribution margin — not just ROAS. CSS via Producthero for average -20% CPC. 6 automation scripts running 24/7. Monthly reporting in business metrics: revenue, ROAS by margin tier, contribution margin.
This is not campaign management. This is building Google into a profitable acquisition channel from the ground up and keeping it that way. Minimum engagement: 3 months.
Search Engines
GoogleWhat's included
| Service Tiers |
Starter
$600
|
Standard
$900
|
Advanced
$1,500
|
|---|---|---|---|
| Delivery Time | 7 days | 7 days | 7 days |
Number of Audience Targeting Suggestions | 2 | 4 | 6 |
Number of Ad Extensions | 3 | 6 | 9 |
Number of Ad Copy Suggestions | 3 | 5 | 8 |
Account Setup | |||
Campaign QA | |||
Ongoing Management |
Frequently asked questions
About Pablo
Google Ads + Merchant Center | Google Shopping & PMax | Ecom & DTC
Madrid, Spain - 12:05 am local time
⚙️ €20M+ in ad spend managed | 5+ years ecommerce focus
🛒 Google Shopping · Merchant Center · Performance Max
🎯 DTC brands — Shopify (preferable), WooCommerce & PrestaShop
Your ecommerce sells. Google should be selling more.
Most DTC brands running Meta Ads profitably share the
same blind spot: Google is broken, abandoned, or spending
without margin logic. The feed has rejected products
nobody fixed. Tracking shows conversions that don't match
real revenue. Performance Max burns budget without knowing
which products are actually profitable.
That is the gap I close. And the only thing I do.
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HOW I WORK
① Discovery call — fit assessment first.
I need to understand your business before touching
your account. If there is no real fit, I will tell
you directly.
② Business deep-dive.
Margins, shipping, offer structure, value proposition,
catalogue logic. I do not run campaigns without
understanding the economics behind them.
Most specialists skip this. It is the reason most
campaigns underperform.
③ CRO audit — before scaling traffic.
I audit the conversion funnel before increasing spend:
product pages, checkout, offer packaging, AOV levers.
More traffic to a weak offer is expensive.
④ Merchant Center cleanup + feed by margin tiers.
Rejected products cost revenue daily. Feed rebuilt so
Shopping campaigns push the right products based on
gross margin — not just revenue.
Not the default export from your platform. A feed
engineered so Shopping campaigns know which products
to push hard and which to hold back — based on your
actual gross margin, not just revenue.
⑤ Conversion tracking verified end-to-end.
Wrong data means wrong Smart Bidding decisions.
I verify before optimizing, not after.
⑥ Campaign architecture by contribution margin.
At 40%+ gross margin, a 3× ROAS is profitable.
Most accounts I audit are optimizing for the wrong
number.
⑦ CSS via Producthero → average -20% CPC on Shopping.
⑧ 6 automation scripts running 24/7.
Budget pacing, bid adjustments, anomaly detection,
search term harvesting.
⑨ Reporting in business metrics.
Revenue, ROAS by margin tier, contribution margin
per campaign. Not clicks and impressions.
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WHO THIS IS FOR
B2C ecommerces with a physical product — preferably
Shopify, also WooCommerce and PrestaShop. Already
generating revenue. Running Meta but not Google
profitably, or not running it at all. Preferably
40%+ gross margin — every case evaluated individually.
WHO THIS IS NOT FOR
If you need Meta Ads, TikTok, SEO, or email alongside
Google, this is not the right fit. I do one thing:
make Google Ads profitable and predictable for
ecommerces that are already selling.
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SERVICES
① Full Google Ads + Merchant Center Management
End-to-end ongoing management: business analysis,
CRO audit, Merchant Center cleanup, feed by margin
tiers, tracking, campaign architecture, CSS via
Producthero, 6 scripts, monthly reporting in business
metrics. Minimum engagement: 3 months.
② Google Ads Strategy & Consulting
For in-house teams or Meta agencies adding Google
coverage. Includes: business and offer analysis,
full account audit, personalized action plan with
fix sequence, CRO review, tracking audit, campaign
architecture, scaling evaluation, bi-weekly sessions,
and a written playbook your team keeps.
Duration: 90 / 180 / 270 days or ongoing — defined
together based on your starting point.
③ Google Ads + Merchant Center Audit
Standalone audit for active accounts. Feed diagnosis,
tracking verification, campaign structure, CRO
assessment, and a prioritized written action plan.
Full report — yours to keep regardless of next steps.
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If your ecommerce is generating revenue and Google
is underperforming — send me a message with your
monthly ad spend and current situation. I will tell
you within 24 hours whether there is a real
opportunity and what the first three moves are.
Steps for completing your project
After purchasing the project, send requirements so Pablo can start the project.
Delivery time starts when Pablo receives requirements from you.
Pablo works on your project following the steps below.
Revisions may occur after the delivery date.
Discovery call — fit and business deep-dive
30-min call to understand your business: margins, shipping, offer, catalogue, competitive context.
Merchant Center audit and cleanup
Full diagnosis of feed errors, disapproved products, and policy issues. Cleanup before any campaign work.