You will get GA4 + GTM eCommerce Tracking Setup
Top Rated
Project details
Most e-commerce businesses running Google or Meta Ads have no idea which campaigns are driving purchases. Without accurate GA4 eCommerce tracking via GTM, your ad platform optimizes on guesswork, and your budget gets wasted.
I am a Computer Science graduate and Top Rated Upwork specialist with 100% Job Success Score and 5 years of experience setting up conversion tracking for Shopify, WooCommerce, WordPress, and Webflow stores.
What makes my setup different: I use proper dataLayer architecture, not the quick plugin approach that breaks on checkout pages. Every event is tested in GA4 DebugView before delivery. You get a screenshot report confirming every tag fires correctly plus a Loom walkthrough of everything implemented.
Whether you need a basic GA4 setup or a full server-side implementation via Stape with a Looker Studio dashboard, I have the right tier for your business.
I am a Computer Science graduate and Top Rated Upwork specialist with 100% Job Success Score and 5 years of experience setting up conversion tracking for Shopify, WooCommerce, WordPress, and Webflow stores.
What makes my setup different: I use proper dataLayer architecture, not the quick plugin approach that breaks on checkout pages. Every event is tested in GA4 DebugView before delivery. You get a screenshot report confirming every tag fires correctly plus a Loom walkthrough of everything implemented.
Whether you need a basic GA4 setup or a full server-side implementation via Stape with a Looker Studio dashboard, I have the right tier for your business.
What's included
| Service Tiers |
Starter
$99
|
Standard
$175
|
Advanced
$260
|
|---|---|---|---|
| Delivery Time | 2 days | 2 days | 3 days |
Number of Tracking Goals Setup | 3 | 7 | 9 |
Analytics & Tracking Setup | |||
Tag Manager Setup | - | ||
Ecommerce Purchase Tracking | - | ||
Social Platform Tracking | - | - |
Frequently asked questions
46 reviews
(41)
(3)
(1)
(1)
(0)
This project doesn't have any reviews.
JE
Jacob E.
May 25, 2026
Automation & Tracking Specialist Needed -- GHL, Zapier, Meta CAPI, Slack & Asana Integration
He’s a boss. Works fast and clearly understands automation on a very deep level. Looking forward to more projects together!
JD
Jack D.
May 13, 2026
Install tracking pixels for Shopify Plus Website
TB
Tim B.
Apr 8, 2026
Meta Conversions API Integration Specialist Needed
Usama was amazing, finished the project and went above and beyond on making sure all of our coding was correct on our Meta Pixel and website / landing pages. His communication was outstanding and I felt like he was a part of the team from day one! I have more projects coming his way and would HIGHLY recommend him is the TOP person for Meta CaPI integrations!
NM
Noro M.
Mar 31, 2026
Meta Ads expert with proven experience in optimizing campaigns for lead quality over quantity.
profi
HM
Heart M.
Feb 16, 2026
Sette opp Kajabi piksel for Facebook ads
Very pleased with the work Usama did for our ad setup for a campaign. Helpes us with several difficult things I didn't manage to do myself. He is fast, thinks of our best outcomes and really stretches himself to create a good experience for us. Highly recommend Usama for your next ad campaign!
About Usama
Meta Conversion API & Pixel | Server-side tracking | Stape, GTM, GA4
100%
Job Success
Lahore, Pakistan - 8:44 am local time
GTM container broken? GA4 revenue not matching Shopify? Meta CAPI not deduplicating events? Server-side tracking causing attribution gaps? These are exactly the problems I solve every day.
✅ 65+ Completed Upwork Projects
✅ 100% Job Success Score
✅ Top Rated Freelancer
✅ 5+ Years of Tracking & Analytics Experience
✅Google Tag Manager (GTM)
✓ GTM Web & Server Container Setup
✓ Data Layer Implementation
✓ Custom JavaScript Tracking
✓ Form, Button, Scroll & Video Tracking
✓ eCommerce Event Tracking
✓ Cross-Domain Tracking
✓ GTM Audits & Troubleshooting
✓ iFrame Form Tracking
✅Google Analytics 4 (GA4)
✓ GA4 Setup & Configuration
✓ Enhanced eCommerce Tracking
✓ Custom Events & Key Conversions
✓ Funnel & Path Analysis
✓ Revenue Tracking Validation
✓ Cross-Domain Tracking
✓ GA4 Server-Side Tracking via Stape
✓ DebugView Audits & Validation
✅Meta Pixel & Conversion API (CAPI)
✓ Meta Pixel Setup & Optimization
✓ Facebook CAPI via GTM & Stape
✓ Browser + Server Event Deduplication
✓ Event Match Quality (EMQ) Optimization
✓ First-Party Data Collection
✓ Dynamic Purchase Value Trackin
✓ Lead Tracking
✓ Attribution Troubleshooting
✅Server-Side Tracking (sGTM)
✓ Server GTM Setup via Stape
✓ Custom Domain & First-Party Cookies
✓ Extended Cookie Lifetime
✓ Ad Blocker Resistant Tracking
✓ Multi-Platform Server-Side Event Routing
✅Advertising Platform Tracking
✓ Google Ads Conversion Tracking
✓ Enhanced Conversions for Leads & Purchases
✓ TikTok Pixel & Events API
✓ LinkedIn Insight Tag
✓ Pinterest Conversion API
✓ Snapchat Pixel
✓ Reddit Pixel
✓ Microsoft Ads UET
✓ Offline Conversion Imports
✓ GDPR & Consent Mode V2
✅Platforms
Shopify · Shopify Plus · WooCommerce · WordPress · Webflow · GoHighLevel · HubSpot · ClickFunnels · Kajabi · Wix · Squarespace · Magento · React · Custom Websites
My Process
Audit your existing GTM, GA4, and pixel setup
Identify tracking gaps, duplicate events, and attribution issues
Build a clean tracking architecture tailored to your stack
Implement and validate across all platforms
Deliver a Loom walkthrough and full documentation
If you are running paid ads and don't fully trust your conversion data, send me a message with your current setup, and I will identify the issues before you hire.
Steps for completing your project
After purchasing the project, send requirements so Usama can start the project.
Delivery time starts when Usama receives requirements from you.
Usama works on your project following the steps below.
Revisions may occur after the delivery date.
Review existing setup
I review your existing GTM container and GA4 property. If they do not exist yet I create them. I identify any current issues before building anything new.
Build dataLayer and events
I configure all required GA4 eCommerce events via GTM: View Item, Add to Cart, Begin Checkout, and Purchase with dynamic revenue values. Custom dimensions and internal traffic filters are also set up at this stage.