You will get Google Ads Account Audit | Actionable Insights to Boost ROI
Project details
Google Ads Audit & Growth Plan
I’ll provide a detailed Google Ads audit that shows exactly what’s working, what’s wasting budget, and where you can scale performance. With 15+ years managing multi-million-dollar programs for global brands - and building efficient setups for small businesses and nonprofits—I bring both strategic insight and hands-on expertise. You’ll get a clear, actionable report that simplifies the data and highlights specific steps to improve ROI.
What you get:
• Account health check: structure, match types, negatives, budgets, pacing, tracking
• Query & keyword analysis: cut waste, expand profitable coverage
• Creative & assets review: ad strength, extensions, messaging gaps, testing plan
• Audience & geo strategy: in-market/affinity layers (obs or target), location efficiency
• Bidding & automation: Smart Bidding/VBB readiness, PMax governance, script ideas
• Measurement: GA4/GTM check, conversion integrity, KPI framework & dashboard recs
• Roadmap: 30/60/90-day prioritized actions with impact estimates
Deliverables:
• Audit deck + checklist
• Prioritized opportunity map (quick wins, medium lifts, strategic bets)
• Testing plan
• Live read-out
I’ll provide a detailed Google Ads audit that shows exactly what’s working, what’s wasting budget, and where you can scale performance. With 15+ years managing multi-million-dollar programs for global brands - and building efficient setups for small businesses and nonprofits—I bring both strategic insight and hands-on expertise. You’ll get a clear, actionable report that simplifies the data and highlights specific steps to improve ROI.
What you get:
• Account health check: structure, match types, negatives, budgets, pacing, tracking
• Query & keyword analysis: cut waste, expand profitable coverage
• Creative & assets review: ad strength, extensions, messaging gaps, testing plan
• Audience & geo strategy: in-market/affinity layers (obs or target), location efficiency
• Bidding & automation: Smart Bidding/VBB readiness, PMax governance, script ideas
• Measurement: GA4/GTM check, conversion integrity, KPI framework & dashboard recs
• Roadmap: 30/60/90-day prioritized actions with impact estimates
Deliverables:
• Audit deck + checklist
• Prioritized opportunity map (quick wins, medium lifts, strategic bets)
• Testing plan
• Live read-out
Search Engines
Google, Bing, Amazon, Apple App Store, OtherWhat's included
| Service Tiers |
Starter
$100
|
Standard
$175
|
Advanced
$500
|
|---|---|---|---|
| Delivery Time | 3 days | 5 days | 30 days |
Number of Audience Targeting Suggestions | 2 | 5 | 10 |
Number of Ad Extensions | 3 | 5 | 10 |
Number of Ad Copy Suggestions | 10 | 20 | 28 |
Account Setup | |||
Campaign QA | |||
Ongoing Management | - |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$75 - $300
Additional Audience Targeting Suggestion
+$10
Additional Ad Extension
+$10
Additional Ad Copy Suggestion
+$20
Ongoing Management
(+ 10 Days)
+$20Frequently asked questions
About Amy
Senior Google Ads Strategist | Paid Search | AI-Driven
Fort Worth, United States - 9:24 am local time
I’m building my portfolio here, which means early clients receive enterprise-level SEM/SEO/GEO expertise at a more accessible rate. It’s a true first-mover advantage for anyone looking for senior-level search strategy without agency overhead.
Performance-driven search leader with 16+ years supporting Fortune 500 and enterprise-level brands. My expertise spans the full search ecosystem and reflects how modern search operates today: AI-driven discovery, shifting intent patterns, multi-search behavior, and the interconnected roles of paid, organic, and local visibility.
While I manage large enterprise programs, I also partner with small businesses and nonprofits. I build right-sized strategies, sharpen efficiency, and help brands compete even with limited budgets.
What makes me different: I don’t look at Paid Search in isolation. I evaluate performance through the lens of Total Search how SEM, SEO, and GEO influence each other, how AI reshapes search behavior, and how consumers move across channels before converting. I can design the long-term strategy, audit your entire search program, or jump in directly to optimize platforms and deliver improvements quickly.
I can help you with:
- Google Ads and Microsoft Ads setup and optimization
- Full SEM + SEO + GEO audits with actionable recommendations
- Total Search strategy (alignment across Paid, Organic, and Local)
- Modern keyword and intent strategies grounded in current search behavior
- AI-driven search planning and audience/signal frameworks
- SEO foundations, content guidance, and technical recommendations
- Local SEO and GEO optimization for multi-location or service-area businesses
- Value-Based Bidding (VBB) and ROI-focused SEM structures
- Ad copy frameworks and testing roadmaps
- GA4 tagging, insights, reporting, and performance tracking
- Cross-channel integration with retail media and paid social
A core strength of mine is communication. I regularly speak on expert panels about the future of search, AI, and evolving consumer behavior, and I’ve coached teams for years. I break complex concepts into simple, digestible steps so your team understands not only what to do, but why it works.
Whether you need someone to improve existing performance, build a Total Search strategy, or guide your long-term search roadmap, I’d love to support you.
Steps for completing your project
After purchasing the project, send requirements so Amy can start the project.
Delivery time starts when Amy receives requirements from you.
Amy works on your project following the steps below.
Revisions may occur after the delivery date.
Review your account access, website, and goals.
Analyze campaign structure, keywords, ads, targeting, and tracking.