You will get a Google Ads & Conversion Tracking Audit — with a written report
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Project details
Most Google Ads accounts I audit have the same problem: the tracking looks like it's working, but the data reaching Smart Bidding is incomplete, duplicated, or wrong. ROAS looks off. CPA doesn't match reality. Scaling feels risky.
I find the root cause — whether it's a GTM trigger firing twice, a cross-domain break losing attribution at checkout, a legacy UA tag overwriting GCLIDs, or a payment plugin opening links in a new window and destroying session continuity.
Every audit ends with a written report + annotated screenshots showing exactly what's broken, why it happened, and what to fix. Advanced tier includes implementation + Loom walkthrough.
No changes are made without your approval. If I can't find the problem, I'll tell you before charging for it.
Recent results (tracking fix only, zero campaign changes):
— CosmetologyGuru: ROAS 0.05x → 1.81x after attribution rebuild
— UGO Prep: paid conversions/day +215%, CPA -51%
— Medical Hero: ROAS +45%, revenue/day +25%
I find the root cause — whether it's a GTM trigger firing twice, a cross-domain break losing attribution at checkout, a legacy UA tag overwriting GCLIDs, or a payment plugin opening links in a new window and destroying session continuity.
Every audit ends with a written report + annotated screenshots showing exactly what's broken, why it happened, and what to fix. Advanced tier includes implementation + Loom walkthrough.
No changes are made without your approval. If I can't find the problem, I'll tell you before charging for it.
Recent results (tracking fix only, zero campaign changes):
— CosmetologyGuru: ROAS 0.05x → 1.81x after attribution rebuild
— UGO Prep: paid conversions/day +215%, CPA -51%
— Medical Hero: ROAS +45%, revenue/day +25%
Search Engines
Google, Bing, OtherWhat's included
| Service Tiers |
Starter
$99
|
Standard
$199
|
Advanced
$349
|
|---|---|---|---|
| Delivery Time | 2 days | 4 days | 7 days |
Number of Audience Targeting Suggestions | 0 | 2 | 3 |
Number of Ad Extensions | 0 | 1 | 0 |
Account Setup | - | - | |
Campaign QA | - | ||
Ongoing Management | - | - | - |
Optional add-ons
You can add these on the next page.
Fast Delivery
+$50 - $100
Additional Audience Targeting Suggestion
(+ 3 Days)
+$50
Account Setup
(+ 2 Days)
+$50
Campaign QA
(+ 5 Days)
+$200
Ongoing Management
(+ 10 Days)
+$200Frequently asked questions
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SM
Stasa M.
Jul 1, 2026
Fix Google Ads and Analytics Tracking Post-Payment Provider Change
Very skilled, amazing reports, great and fast communication! We've been working with him on several tracking projects and we plan to continue working with him! Great freelancer, would recommend him to everyone!
SM
Stasa M.
Nov 26, 2025
Google Ads Conversion Tracking Specialist Needed
Amazing! Fast in communication, resolved the huge problem we had with tracking very quickly with detailed reports and prompt feedback! I recommend him to everyone!
MM
Mark M.
Oct 22, 2025
Need Help with Google Ads
RM
Romain M.
Sep 11, 2025
GMC Google merchant center fix, product page not available
Roman managed to find the solution to my problem where others freelancer had failed.
Roman understood my problem and was very methodical and professional. He has a very good knowledge of the subject.
Roman understood my problem and was very methodical and professional. He has a very good knowledge of the subject.
MH
Michael H.
Aug 18, 2025
Urgent Support Needed for Pmax Ads and Merchant Center Issues
Knowledgeable around Google Ads and eager to help!
About Roman
Google Ads & Conversion Tracking Expert | GA4 + GTM + PMax | eCommerce
100%
Job Success
Ruda Slaska, Poland - 7:06 pm local time
In most accounts I audit, the answer is no. Sales are happening —
attribution is broken. Google Ads optimizes on incomplete signals,
ROAS looks wrong, and scaling feels risky because you can't trust the data.
I fix the tracking. Then I build the Google Ads infrastructure that scales.
━━━ RECENT RESULTS ━━━
Tracking fix only — zero campaign changes in all three cases.
▸ CosmetologyGuru — payment provider migration (ThriveCart → Spiffy)
Google Ads reported ROAS 0.05x. Real sales existed in Spiffy —
attribution was completely broken. Three standard approaches failed
(native integration, Measurement Protocol API, cross-domain config).
Root cause: a WordPress plugin forcing checkout links to open in a new
window, destroying GA4 session continuity on every purchase.
→ ROAS 0.05x → 1.81x | Revenue visible to Google Ads +4,974%/day
▸ UGO Prep — LearnWorlds platform
Legacy Universal Analytics tag overwriting GCLID on every pageview.
No cross-domain tracking between WordPress and LearnWorlds checkout.
Google Ads was seeing ~25% of its real conversions.
→ Paid conversions/day +215% | CPA -51% | Paid revenue/day +239%
▸ Medical Hero — ThriveCart
8 product-level conversions with fixed values and custom JS tracking.
Smart Bidding receiving fragmented, noisy signals across all campaigns.
→ ROAS +45% | CPA -18% | Revenue/day +25%
━━━ WHAT I DO ━━━
Conversion Tracking Audit & Rebuild
Full stack inspection: GTM container, GA4 events, Google Ads conversion
actions, payment gateway flow. I find what others miss — consent mode
conflicts, plugin interference, cross-domain session breaks, legacy tag
collisions. Every project ends with a written report + Loom walkthrough.
Google Ads Management (Search, Shopping, Performance Max)
I don't start campaign optimization until tracking is verified.
Clean data is the foundation. What follows:
— Margin-based PMax segmentation with custom label architecture (CL0–CL4)
— Smart Bidding setup calibrated to real, verified conversion signals
— Feed management and Merchant Center optimization
— Negative keyword architecture and search term control
Full-Funnel Analytics
GA4 + GTM setup from scratch, BigQuery export, Looker Studio dashboards.
Cross-channel reporting that connects ad spend to actual business revenue.
━━━ PLATFORMS ━━━
eCommerce: PrestaShop, WooCommerce, Shopify
Course/membership: LearnWorlds, ThriveCart, Spiffy, WishList Member
Payment gateways: Autopay/BlueMedium, Spiffy, ThriveCart, Stripe
Analytics: GA4, GTM (client-side), BigQuery, Looker Studio
Ads: Google Ads (Search, Shopping, PMax, Display), Bing Ads, Meta Ads
━━━ HOW I WORK ━━━
Every engagement ends with documentation: written report + Loom video
explaining what was built, why it works, and how to maintain it.
No black boxes. No "trust me, it's fixed."
If I can't solve the problem, I'll tell you before charging for it.
Steps for completing your project
After purchasing the project, send requirements so Roman can start the project.
Delivery time starts when Roman receives requirements from you.
Roman works on your project following the steps below.
Revisions may occur after the delivery date.
Access review & diagnostic scan
I inspect your GTM container, GA4 events, and Google Ads conversion actions using Tag Assistant and GA4 DebugView. No changes made at this stage — read-only review only.
Root cause identification & written report
I document every issue found — what's broken, why it's broken, and what it's costing you in misattributed data. Delivered as a written report with annotated screenshots.