You will get Google Ads Setup for Boutique & Wellness Hotels (Direct Booking-Focused)
Project details
Most hotels have a conversion problem.
Guests are already searching for hotels like yours on Google — but the way campaigns are structured often mixes high-intent and low-intent searches, sends all traffic to the same pages, and fails to clearly communicate why your hotel should be chosen.
The result: you pay for high-intent traffic but don’t convert it into bookings.
I specialise in working with boutique and wellness hotels, and structure Google Ads around how guests actually search, compare options, and make booking decisions.
This means aligning campaigns with real search intent, matching ads to what matters for your guests (location, experience, room type, season), and directing traffic to the most relevant pages.
The goal is not more clicks, but more direct bookings from the demand you already have.
Best suited for hotels that want to improve direct bookings — not just run ads.
Guests are already searching for hotels like yours on Google — but the way campaigns are structured often mixes high-intent and low-intent searches, sends all traffic to the same pages, and fails to clearly communicate why your hotel should be chosen.
The result: you pay for high-intent traffic but don’t convert it into bookings.
I specialise in working with boutique and wellness hotels, and structure Google Ads around how guests actually search, compare options, and make booking decisions.
This means aligning campaigns with real search intent, matching ads to what matters for your guests (location, experience, room type, season), and directing traffic to the most relevant pages.
The goal is not more clicks, but more direct bookings from the demand you already have.
Best suited for hotels that want to improve direct bookings — not just run ads.
Search Engines
GoogleWhat's included
| Service Tiers |
Starter
$500
|
Standard
$850
|
Advanced
$1,450
|
|---|---|---|---|
| Delivery Time | 5 days | 7 days | 10 days |
Number of Audience Targeting Suggestions | 2 | 4 | 6 |
Number of Ad Extensions | 4 | 6 | 8 |
Number of Ad Copy Suggestions | 4 | 8 | 12 |
Account Setup | |||
Campaign QA | - | ||
Ongoing Management | - | - | - |
Optional add-ons
You can add these on the next page.
Ongoing Management
(+ 10 Days)
+$900Frequently asked questions
About Armen
Senior Travel & Hotel Marketing Expert
Madrid, Spain - 11:00 am local time
I am a Senior Digital Marketing Expert with 10+ years of experience helping travel companies, tour operators, and boutique hotels build predictable revenue engines.
My unique advantage is combining Performance Marketing, Content Strategy, and CRO. I don't just "run traffic" — I build the visual and narrative strategy that makes your brand desirable and optimize the funnel to drive conversions.
How I help you grow:
1. Paid Acquisition (PPC & Social): Managing high-ROI campaigns on Google Ads and Meta (Facebook/Instagram).
2. SMM & Content Strategy: Turning your social profiles into a sales channel. I develop the visual direction and storytelling that builds trust and engages travelers.
3. CRO (Conversion Rate Optimization): I audit and fix your booking funnel to reduce abandonment and increase sales from existing traffic.
4. Full-Funnel Analytics: Setup of GA4 to track real profitability and attribution.
Industries I serve:
- Bespoke & Curated Travel: Tour operators focusing on unique, high-end experiences (No mass market).
- Premium & Independent Hospitality: Boutique hotels, luxury resorts, and wellness retreats.
- Travel Tech: Startups and booking platforms disrupting the industry.
My Approach.
Marketing is a system where:
- Content builds desire
- Ads drive scale
- CRO ensures profitability
I make them work together to scale your business.
Steps for completing your project
After purchasing the project, send requirements so Armen can start the project.
Delivery time starts when Armen receives requirements from you.
Armen works on your project following the steps below.
Revisions may occur after the delivery date.
Review your hotel, website, and current Google Ads setup
I start by understanding your property, your offer, your booking journey, and any existing campaigns.
Build the campaign structure around real search intent
I organise campaigns based on how guests actually search for hotels like yours, with clear separation between stronger and weaker booking intent.